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  • 1. Post Campaign ReportPLUSMiles Digital Online Campaign 14th November 2010 – 1st May 2011
  • 2. "NOTICE: Proprietary and Confidential. All the content of this document (text, figures, lists, financial information, graphics, design, diagrams, aswell as other graphic elements and/or audio and videos), whichever is the format used (paper or electronic), is confidential and proprietary toMPG & Havas Digital. This document includes ideas and information based on the experience, know-how, intellectual/creative effort of MPG &Havas Digital. For these reasons, this material shall not be used, reproduced, copied, disclosed, transmitted, transformed, commercialised orcommunicated, in whole or in part, neither to third parties to the public, without the express and written consent of MPG & Havas Digital”.MPG & Havas Digital. All rights reserved. 5/31/2011 :: 2
  • 3. GENERAL OVERVIEW 5/31/2011 :: 3
  • 4. Campaign Performance Overview Total of 32,304 clicks have been delivered with additional 59 clicks being over delivered. Relevant Sites campaign showed to be more effective in generating clicks as the overall average CTR is higher than Automotive Sites campaign (0.068% v/s 0.045%)
  • 5. Campaign Performance AnalysisChart 1 Chart 2 CLICKS CLICKS Chart 3 CLICKS
  • 6. Campaign Performance AnalysisChart 4  Click Trends of Automotive Sites showed increasing numbers in West Malaysia Regions, indicates that the campaign got better over the period of time. (refer to chart 1)  Overall, West Malaysia Region becomes the most effective target regions in terms of generating clicks.  Putrajaya Region is less effective in terms of generating clicks. This indicates that the target audiences in this region is less responsive towardsChart 5 the campaign (refer to chart 3)  Automotive Sites campaign was able to generate highest no. of clicks during the 5th period of campaign (refer to chart 4)  Relevant Sites campaign was able to generate highest no. of clicks during the 1st period of campaign. Relevant Sites campaign performed better than Automotive Sites. (refer to chart 5)
  • 7. Automotive Sites Performance OverviewNo. Websites Clicks Impressions CTR (%)1 automagazined.com 30 780 3.85%2 kereta.info 14 24,810 0.06%3 worldcarfans.com 10 7,194 0.14%4 zerotohundred.com 8 50,109 0.02% No. Websites Clicks Impressions CTR (%)5 fastmotoring.com 7 11,105 0.06% 1 bmwclubmalaysia.com 0 21 0.00%6 nitroplayer.com 6 2,492 0.24% 2 mycarforum.com 0 69 0.00%7 e-kereta.com 5 5,987 0.08% 3 netcarshow.com 0 834 0.00%8 topspeed.com 3 5,991 0.05% 4 justgoodcars.com 0 1,015 0.00%9 paultan.org 2 940 0.21% Total 0 1,939 0.00%10 caranddriver.com 2 1,520 0.13%11 dailytorque.com 2 2,796 0.07%12 carsurvey.org 2 3,733 0.05%13 wemotor.com 2 5,382 0.04% Total 93 122,839 0.08% PUTRAJAYA REGION
  • 8. Automotive Sites Performance Overview No. Websites Clicks Impressions CTR (%) 1 automagazined.com 572 15,260 3.75% 2 carlist.my 290 1,238,482 0.02% 3 nitroplayer.com 198 53,857 0.37% 4 topspeed.com 176 232,127 0.08% 5 motortrader.com.my 126 156,083 0.08% 6 myviclub.com 61 134,992 0.05% 7 autoworld.com.my 53 181,182 0.03% 8 e-kereta.com 46 48,700 0.09% 9 caranddriver.com 16 26,936 0.06% 10 paultan.org 13 11,376 0.11% 11 dailytorque.com 10 24,521 0.04% 12 justgoodcars.com 8 7,585 0.11% 13 netcarshow.com 8 10,853 0.07% 14 mycarforum.com 3 981 0.31% Total 1,580 2,142,935 0.07% MY UEM REGION
  • 9. Automotive Sites Performance OverviewNo. Websites Clicks Impressions CTR (%)1 carlist.my 4,104 12,058,983 0.03%2 zerotohundred.com 1,546 6,294,543 0.02%3 motortrader.com.my 1,504 1,433,379 0.10%4 automagazined.com 689 26,695 2.58%5 topspeed.com 389 538,585 0.07% No. Websites Clicks Impressions CTR (%)6 e-kereta.com 350 321,492 0.11%7 nitroplayer.com 161 46,475 0.35% 1 topgear.com 0 1 0.00%8 worldcarfans.com 121 178,065 0.07% Total 0 1 0.00%9 fastmotoring.com 104 152,780 0.07%10 paultan.org 100 61,249 0.16%11 carsurvey.org 33 61,095 0.05%12 dailytorque.com 30 67,631 0.04%13 justgoodcars.com 24 21,520 0.11%14 netcarshow.com 11 20,002 0.05%15 mycarforum.com 3 1,537 0.20%16 bmwclubmalaysia.com 3 5,671 0.05% Total 9,172 21,289,702 0.04% WEST MY REGION
  • 10. Automotive Sites Performance OverviewNo. Websites Clicks Impressions CTR (%) No. Websites Clicks Impressions CTR (%) 1 autoworld.com.my 279 806,022 0.03%1 myviclub.com 5 12,900 0.04% 2 kereta.info 73 244,076 0.03%2 autoworld.com.my 4 14,840 0.03% 3 myviclub.com 44 111,901 0.04%3 carlist.my 3 42,219 0.01% 4 cardomain.com 33 87,938 0.04%4 motortrader.com.my 2 4,766 0.04% 5 wemotor.com 17 66,463 0.03%5 cardomain.com 1 6,322 0.02% 6 caranddriver.com 3 16,946 0.02% Total 15 81,047 0.02% Total 449 1,333,346 0.03% PUTRAJAYA REGION WEST MY REGION No. Websites Clicks Impressions CTR (%) 1 fastmotoring.com 39 93,389 0.04% 2 cardomain.com 27 61,428 0.04% 3 zerotohundred.com 18 93,050 0.02% 4 wemotor.com 17 50,046 0.03% 5 carsurvey.org 15 30,278 0.05% 6 worldcarfans.com 11 49,914 0.02% 7 kereta.info 8 23,315 0.03% 8 bmwclubmalaysia.com 0 772 0.00% Total 135 402,192 0.03% MY UEM REGION
  • 11. Relevant Sites Performance OverviewNo. Websites Clicks Impressions CTR (%) No. Websites Clicks Impressions CTR (%)1 tagged.com 1121 2,664,820 0.04% 1 nytimes.com 0 1 0.00%2 y8.com 532 332,239 0.16% 2 friendster.com 0 4 0.00%3 facebook.com 166 79,016 0.21% 3 cinema.com.my 0 4 0.00%4 nst.com.my 85 65,109 0.13% 4 theedgemalaysia.com 0 5 0.00%5 youtube.com 30 24,951 0.12% 5 cuti.com.my 0 5 0.00%6 everyday.com.my 26 9,592 0.27% 6 monster.com.my 0 13 0.00%7 btimes.com.my 21 17,838 0.12% 7 guangming.com.my 0 32 0.00%8 mobile88.com 14 26,226 0.05% 8 about.com 0 59 0.00%9 metacafe.com 10 28,358 0.04% 9 jobstreet.com.my 0 63 0.00%10 sinchew.com.my 5 1,322 0.38% 10 livesoccertv.com 0 130 0.00%11 multiply.com 5 1,914 0.26% 11 reuters.com 0 139 0.00%12 mmail.com.my 5 13,277 0.04% 12 photobucket.com 0 166 0.00%13 sinchew-i.com 3 940 0.32% 13 ask.com 0 204 0.00%14 wikimapia.org 2 574 0.35% 14 livehealthclub.com 0 291 0.00%15 chinapress.com.my 1 180 0.56% 15 deviantart.com 0 550 0.00% Total 2,026 3,266,356 0.06% Total 0 1,666 0.00% PUTRAJAYA REGION
  • 12. Relevant Sites Performance Overview No. Websites Clicks Impressions CTR (%)No. Websites Clicks Impressions CTR (%) 1 guangming.com.my 0 3 0.00% 2 nytimes.com 0 5 0.00%1 tagged.com 4,030 8,015,018 0.05% 3 theedgemalaysia.com 0 6 0.00%2 y8.com 1,560 1,226,940 0.13% 4 cinema.com.my 0 9 0.00%3 facebook.com 701 482,543 0.15% 5 cuti.com.my 0 11 0.00%4 lowyat.net 278 724,154 0.04% 6 friendster.com 0 14 0.00%5 youtube.com 88 63,191 0.14% 7 monster.com.my 0 17 0.00%6 nst.com.my 88 70,658 0.12% 8 chinapress.com.my 0 42 0.00%7 metacafe.com 83 122,805 0.07% 9 jobstreet.com.my 0 86 0.00%8 mobile88.com 39 37,920 0.10% 10 reuters.com 0 88 0.00%9 everyday.com.my 38 12,936 0.29% 11 about.com 0 117 0.00%10 btimes.com.my 25 26,344 0.09% 12 livesoccertv.com 0 136 0.00%11 701panduan.com 13 24,517 0.05% 13 photobucket.com 0 182 0.00%12 sinchew-i.com 5 643 0.78% 14 ask.com 0 193 0.00%13 mudah.my 4 7,590 0.05% 15 wikimapia.org 0 220 0.00%14 multiply.com 3 3,348 0.09% 16 sinchew.com.my 0 264 0.00%15 klue.com.my 1 1,120 0.09% 17 malaysiakini.com 0 421 0.00% Total 6,956 10,819,727 0.06% Total 0 1,814 0.00% MY UEM REGION
  • 13. Relevant Sites Performance OverviewNo. Websites Clicks Impressions CTR (%)1 tagged.com 2,687 5,277,602 0.05% No. Websites Clicks Impressions CTR (%) 2 y8.com 1,543 1,421,577 0.11% 3 lowyat.net 1,523 3,124,344 0.05% 1 footytube.com 0 8 0.00% 4 facebook.com 1,491 931,137 0.16% 2 nytimes.com 0 38 0.00% 5 nst.com.my 1,403 1,237,040 0.11% 3 cinema.com.my 0 59 0.00% 6 btimes.com.my 752 727,243 0.10% 7 youtube.com 618 448,497 0.14% 4 friendster.com 0 62 0.00% 8 metacafe.com 308 449,101 0.07% 5 theedgemalaysia.com 0 77 0.00% 9 mobile88.com 182 210,845 0.09%10 everyday.com.my 174 69,446 0.25% 6 monster.com.my 0 92 0.00%11 sinchew-i.com 103 23,813 0.43% 7 cuti.com.my 0 157 0.00%12 701panduan.com 87 127,813 0.07% 8 guangming.com.my 0 656 0.00%13 wikimapia.org 80 37,903 0.21%14 sinchew.com.my 34 14,361 0.24% 9 jobstreet.com.my 0 693 0.00%15 ask.com 23 34,365 0.07% 10 reuters.com 0 1,156 0.00%16 multiply.com 16 19,343 0.08%17 about.com 10 13,965 0.07% 11 deviantart.com 0 12,634 0.00%18 chinapress.com.my 6 3,529 0.17% Total 0 15,632 0.00%19 livesoccertv.com 6 6,932 0.09%20 photobucket.com 1 1,899 0.05%21 livehealthclub.com 1 2,180 0.05% Total 11,048 14,182,935 0.08% WEST MY REGION
  • 14. Relevant Sites Performance OverviewNo. Websites Clicks Impressions CTR (%) No. Websites Clicks Impressions CTR (%)1 lowyat.net 231 684,137 0.03% 1 lelong.com.my 201 473,582 0.04%2 lelong.com.my 48 120,181 0.04% 2 cari.com.my 143 445,315 0.03%3 cari.com.my 28 110,912 0.03% 3 mmail.com.my 23 111,865 0.02%4 701panduan.com 5 13,688 0.04% 4 mudah.my 9 25,717 0.03%5 hi5.com 1 6,142 0.02% 5 hi5.com 6 24,980 0.02%6 klue.com.my 0 679 0.00% 6 klue.com.my 2 7,399 0.03%7 malaysiakini.com 0 828 0.00% 7 malaysiakini.com 1 9,701 0.01%8 mudah.my 0 3,624 0.00% Total 313 940,191 0.03% Total 385 1,098,559 0.04% PUTRAJAYA REGION WEST MY REGION No. Websites Clicks Impressions CTR (%) 1 Lelong.com.my 89 210,697 0.04% 2 cari.com.my 36 92,132 0.04% 3 hi5.com 4 20,041 0.02% 4 mmail.com.my 3 12,453 0.02% 5 livehealthclub.com 0 558 0.00% 6 deviantart.com 0 898 0.00% Total 132 336,779 0.03% MY UEM REGION
  • 15. Overall Placements Performance Overview Majority of performing websites was generated in West Malaysia region. Majority of non performing websites was generated in UEM region Highest Placement Effectiveness Level goes to West Malaysia Region (for both campaigns) Automagazined.com is the most effective website in the campaign as it was able to generate highest no. of clicks and also highest CTR. Whereas carlist.my was able to generate many traffic (clicks and impressions), however it’s less effective than automagazined.com Tagged.com was able to generate many traffic (clicks and impressions). However, chinapress.com.my and sinchew-i.com were more effective in terms of generating clicks with high CTR
  • 16. Banner Ads Performance Overview AUTO CNY Banner Ads 160 x 600 contributed 8% of total clicks. CTR for both banner ads (Auto and CNY) is similar, indicates that the banner ad could perform equally in terms of generating clicks
  • 17. Banner Ads Performance Overview AUTO CNY Banner Ads 300 x 250 contributed 33% of total clicks. CTR of the CNY banner ads is higher than the auto banner ads. This indicates that the CNY banner ads was more effective in generating clicks.
  • 18. Banner Ads Performance Overview AUTO CNY AUTO CNY Banner Ads 468 x 60 contributed 6% of total clicks while Banner Ads 728 x 90 contributed the highest share of clicks of 53%. CTR of the CNY banner ads is higher than the auto banner ads. This indicates that the CNY banner ads was more effective in generating clicks.
  • 19. Banner Ads Performance Analysis Chart 6 Chart 7 Majority of clicks were received from 728 x 90 banner Ads. 300 x 250 Banner Ads generated 21.4% of total clicks in Automotive Sites Campaign. 728 x 90 Banner Ads generated 45% of total clicks in Relevant Sites Campaign
  • 20. LEADS ANALYSIS OVERVIEW 5/31/2011 :: 20
  • 21. Overall Leads Performance These are the actions by users tracked after they landed on PLUSMiles microsite from Media Contacts Traffic:
  • 22. Leads Performance Analysis – By Months Chart 8 Highest no.of leads were received in the 1st and 2nd period of campaigns which was from 15th Nov 2010 – 14th Dec 2010 and from 15th Feb 2011 to 14th Mar 2011. This indicates that valuable response from the target respondents were the highest during the month of November 2010, December 2010, February 2011 and March 2011.
  • 23. Leads Performance Analysis – By Campaigns Chart 9  Majority of respondents from Putrajaya Region clicking to PLUS main websites after they clicked the advertisement. Chart 10 Majority of respondents from West Malaysia Region clicking to PLUS main websites after they clicked the advertisement.
  • 24. Leads Performance Analysis – By Campaigns Chart 11  Majority of respondents from UEM Region clicking to PLUS main websites after they clicked the advertisement. Chart 12 There are total of 16 direct visit to the PLUS promotion landing pages. Majority of further responds are clicking to PLUS main website and submitting feedback form.
  • 25. Leads Performance Analysis – By Campaigns Chart 13 Majority of leads were generated from Relevant Sites campaign (as it contributed 61% over total leads). Automotive Sites campaign only generated 39% of total leads.
  • 26. Leads Performance Analysis – By Websites330 leads 166 leads 287 leads367 leads 267 leads 230 leads 153 leads92 leads 83 leads 65 leads
  • 27. Leads Performance Analysis – By WebsitesChart 14 Chart 15
  • 28. Leads Performance Analysis – By Websites Chart 16 Majority of leads were generated from tagged.com followed by lowyat.net at the 2nd position Majority visitors of lowyat.net directed themselves to PLUS main website after they clicked the advertisement shown in lowyat.net Majority visitors of tagged.com submitted feedback form and tried to find out customer service list after they clicked the advertisement shown in tagged.com
  • 29. Leads Performance Analysis – By Cities Type of Leads Cities No. of Leads Type of Leads Cities No. of Leads Alor Setar 9 Kuala Lumpur 806 Perai 9 Petaling Jaya 191 Sungai Petani 8 Johor Bahru 73 Subang Jaya 7 Seremban 7 George Town 68 Bandar Baru Bangi 7 Ipoh 59 Bukit Mertajam 4 Shah Alam 58 Upm Serdang 4 Senai 4 Seri Kembangan 34 Clicking to PLUS mainClicking to PLUS main website Usm Pulau Pinang 3 Malacca 32 Kangar 2 website Kajang 29 Bayan Lepas 1 Puchong 23 Permatang Pauh 1 Hamburg 1 Taman Cuepacs 20 Parit Raja 1 Putrajaya 14 Kuantan 1 Butterworth 13 Kota Bharu 1 Port Dickson 1 Kulim 13 Batu Caves 1 Cyberjaya 10 Total Leads 1,515
  • 30. Leads Performance Analysis – By Cities Type of Leads Cities No. of LeadsType of Leads Cities No. of Leads Taman Cuepacs 4 Kuala Lumpur 311 Bandar Baru Bangi 4 Petaling Jaya 61 Sungai Petani 3 George Town 41 Cyberjaya 2 Johor Bahru 32 Subang Jaya 2 Shah Alam 26 Senai 2 Ipoh 25 Kuantan 2 Seri Kembangan 16 Submitting Kangar 2 Submitting feedback form Malacca 16feedback form Kulim 2 Puchong 14 (not set) 1 Butterworth 8 Bayan Lepas 1 Seremban 8 Bukit Mertajam 1 Putrajaya 7 Kelang 1 Kajang 4 Alor Gajah 1 Perai 4 Usm Pulau Pinang 1 Alor Setar 4 Total Leads 606
  • 31. Leads Performance Analysis – By Cities Type of Leads Cities No. of Leads Type of Leads Cities No. of Leads Kuala Lumpur 252 Bandar Baru Bangi 2 Petaling Jaya 54 George Town 27 Cyberjaya 2 Ipoh 17 Kulim 2 Johor Bahru 14 Subang Jaya 2 Shah Alam 13 Puchong 10 Sungai Petani 2 Finding out customer Finding out customer Malacca 9 service list (branch list)service list (branch list) Taman Cuepacs 2 Putrajaya 8 Alor Gajah 1 Kajang 5 Seri Kembangan 5 Bukit Mertajam 1 Butterworth 4 Port Dickson 1 Alor Setar 3 Upm Serdang 1 Seremban 3 Usm Pulau Pinang 3 Total Leads 443
  • 32. Leads Performance Analysis – By Cities Chart 17 Majority of leads were generated from Kuala Lumpur and the position is followed by Petaling Jaya at the 2nd place.
  • 33. Leads Performance Analysis – By States Type of No. of CitiesType of Leads Cities No. of Leads Leads Leads Federal Territory of Kuala Lumpur 866 Federal Territory of Kuala Selangor 324 323 Pulau Pinang 99 Lumpur Johor 78 Selangor 122 Perak 59 Clicking to Pulau Pinang 56 Melaka 32 PLUS main Kedah 30 Johor 34 website Federal Territory of Putrajaya 14 Perak 25 Negeri Sembilan 8 Perlis 2 Submitting Melaka 17 Pahang 1feedback form Kedah 9 Hamburg 1 Negeri Sembilan 8 Total Leads 1,514 Federal Territory of Type of No. of 7 Cities Putrajaya Leads Leads Federal Territory of Kuala Lumpur 261 Perlis 2 Selangor 87 Pahang 2 Pulau Pinang 35 Finding out Perak 17 (not set) 1 customer Johor 14 service list Total Leads 606 (branch list) Melaka 10 Federal Territory of Putrajaya 8 Kedah 7 Negeri Sembilan 4 Total Leads 443
  • 34. Leads Performance Analysis – By States Chart 18 Majority of leads were generated from Federal Territory of Kuala Lumpur and the position is followed by Selangor state at the 2nd place.
  • 35. Leads Performance Analysis – Summary and ReccomendationSUMMARY Majority of clicks and leads were generated from Relevant Websites. The overall campaign was most effective in terms of generating clicks during the period of Nov 2010, Dec 2010, Feb 2011, and March 2011 Automagazined.com, tagged.com, lowyat.net, chinapress.com.my, and sinchew-i.com are gave the most valuable contribution to the campaigns in terms of generating effective no. of clicks and leads. Kuala Lumpur and Selangor were the most effective area for the campaign as they were able to generate distinct no. of leads.RECCOMENDATION The best type of campaign to run in the future is Relevant Websites campaign as this type of campaign is able to generate great deal of traffic in terms of clicks and impressions which indicates that the advertisement will get maximum exposure and effective respond from the target audiences. It’s the best to target Kuala Lumpur and Selangor for future campaign as the client’s target audiences are mostly from these two areas.
  • 36. PLUSMiles Digital Campaign Campaign Screen Shots 12
  • 37. Carlist.my 5/31/2011 :: 37
  • 38. TopSpeed.com 5/31/2011 :: 38
  • 39. Myviclub.com 5/31/2011 :: 39
  • 40. Autoworld.com.my 5/31/2011 :: 40
  • 41. Wemotor.com 5/31/2011 :: 41
  • 42. Btimes.com.my 5/31/2011 :: 42
  • 43. Nst.com.my 5/31/2011 :: 43
  • 44. PLUSMiles Digital CampaignCampaign Architecture Document (CAD) 12 Nov 2010
  • 45. Campaign Architecture
  • 46. Architecture Overview8 Main Campaigns  Geo Targeting Segment Campaign Architecture Approach  1 Master Account  8 Main Campaigns (by Geo Targeting)  36 Ad Groups based on different website categories  4 Creatives for each Ad groups – Green Colour Version  A total of 144 Creative Banners Uploaded  Architecture Design & Planning hours: 3 Hours  Hours taken to complete: 9.5 Hours  Human Resource: 4  Revisions: 1  Completed Date: 12 Nov 2010
  • 47. 36 Adgroups
  • 48. Website List - Automotivespaultan.org netcarshow.commotortrader.com.my dailytorque.comzerotohundred.com mycarforum.comautoworld.com.my worldcarfans.come-kereta.com caranddriver.comtopspeed.com carsurvey.orgbmwclubmalaysia.com justgoodcars.comfastmotoring.com automagazined.comcardomain.com kereta.infowemotor.com carlist.mytopgear.com nitroplayer.commyviclub.com
  • 49. Website List – Relevant WebsitesSocial Media & Blogs News & Business & Finance Sports• facebook.com • cnn.com • goal.com• tagged.com • nst.com.my • livesoccertv.com• friendster.com • nytimes.com • footytube.com• multiply.com • malaysiakini.com• y8.com • hmetro.com.my Videos & Multimedia Contents• hi5.com • bbc.co.uk • Youtube.comLocal Popular • chinapress.com.my • photobucket.com• mudah.my • sinchew-i.com • imdb.com• lowyat.net • sinchew.com.my • metacafe.com• cari.com.my • guardian.co.uk • deviantart.com• 701panduan.com • reuters.com• lelong.com.my • businessweek.com Reference & Others• cinema.com.my • guangming.com.my • ask.com• mobile88.com • mmail.com.my • wikimapia.org• everyday.com.my • bloomberg.com • about.com• klue.com.my • btimes.com.my• livehealthclub.com • theedgemalaysia.com Job Portal • forbes.com • jobstreet.com.myTravel & Holidays • channelnewsasia.com • monster.com.my• cuti.com.my
  • 50. Creative Segments Methodology Total of 4 Units of Creative Banners were used:1. 728x90 Flash Banner2. 468x60 Flash Banner3. 160x600 Flash Banner4. 300x250 Flash Banner 144 Banners were uploaded into the system Creative Segments execution is to ensure proper tracking & ease of future data analysis Any Promo banners in the future will be added to each ad group
  • 51. Creative Version: Green Colour Actual Size 728x90 468x60160x600 300x250
  • 52. Banners Landing Page URL Tracking (Passing data to Google Analytics ) Landing Page URL was tagged with various parameters recognized by Google Analytics to identify the traffic / conversion source:1. Geo Targeting – to indentify the IP Geo Targeting2. Campaign - to indentify & differentiate Media Contacts Traffic3. Website– from which website’s banner does the user clicked on?
  • 53. Banners Landing Page Tagging URLOriginal Landing Page URL: http://plusmiles.com.my/portal/landing/1/index.htmlTagged Landing Page URL (To pass data to Google Analytics installed on Landing Page)1. West Coast Targeting http://plusmiles.com.my/portal/landing/1/index.html?utm_source=mcplusmileswest&utm_medium={ifContent:content}{if Search:search}&utm_campaign={placement}&utm_term={keyword}&utm_content={creative}2. Putrajaya Targeting http://plusmiles.com.my/portal/landing/1/index.html?utm_source=mcplusmilesputra&utm_medium={ifContent:content}{if Search:search}&utm_campaign={placement}&utm_term={keyword}&utm_content={creative}3. PLUS Building Targeting http://plusmiles.com.my/portal/landing/1/index.html?utm_source=mcplusmilesplus&utm_medium={ifContent:content}{ifS earch:search}&utm_campaign={placement}&utm_term={keyword}&utm_content={creative}4. UEM Buidling Targeting http://plusmiles.com.my/portal/landing/1/index.html?utm_source=mcplusmilesuem&utm_medium={ifContent:content}{if Search:search}&utm_campaign={placement}&utm_term={keyword}&utm_content={creative}
  • 54. Landing Page - Google Analytics Tracking
  • 55. Landing Page Conversion Tracking Parameters We have identified 3 Main Parameters to track CONVERSIONS from clicks to website It was done by pasting Google Analytics Code onto Landing Page 1. Visit PlusMiles Main Website 2. Enquire about PLUSMiles 3. Find Out List of Customer Service CentresPoint to URL:1- http://www.plusmiles.com.my/2 -http://211.25.171.89/ccoms/feedback.asp (External Site)3 - http://www.plusmiles.com.my/portal/CustomerServiceList.aspx
  • 56. Google Analytics – Main Landing Page URL Tracking Code<script type="text/javascript"> var _gaq = _gaq || []; _gaq.push([_setAccount, UA-19523732-1]); _gaq.push([_trackPageview]); (function() { var ga = document.createElement(script); ga.type = text/javascript; ga.async = true; ga.src = (https: == document.location.protocol ? https://ssl : http://www) + .google-analytics.com/ga.js; var s = document.getElementsByTagName(script)[0]; s.parentNode.insertBefore(ga, s); })();</script></head>
  • 57. GOAL 1, 2,3 – Tracking Code<tr> <td><a href="http://www.plusmiles.com.my/" onClick="_gaq.push([_trackEvent, Links, Button, plusmiles]);"><img class="link1" src="images/button1.png"></a>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nb sp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <a href="http://211.25.171.89/ccoms/feedback.asp" onClick="_gaq.push([_trackEvent, Links, Button, Feedback]);"><img class="link2" src="images/button2.png"></a> &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;<a href="http://www.plusmiles.com.my/portal/CustomerServiceList.aspx" onClick="_gaq.push([_trackEvent, Links, Button, CustomerServiceList]);"><img class="link3" src="images/button3.png"></a> </td> </tr>
  • 58. Thank you! Obrigado! Gracias! Merci! Grazie!Arigatô! Vielen Dank! Terima Kasih! 谢谢您! 5/31/2011 :: 75