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Building Your Tribe: Essential Marketing for New Yoga Teachers
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Building Your Tribe: Essential Marketing for New Yoga Teachers

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Building your tribe is the cornerstone of modern marketing. In this presentation, Mark Breadner's Yogacoaches (level 1 trainees) looked the essentials of marketing when starting to work as a yoga …

Building your tribe is the cornerstone of modern marketing. In this presentation, Mark Breadner's Yogacoaches (level 1 trainees) looked the essentials of marketing when starting to work as a yoga teacher. Then we moved onto an overview of social media and why it's important to the freelancing teacher. We looked at blogging for business and went through a hypothetical around blogging. Then we moved onto Facebook, email marketing and free (and almost) free online marketing tools.
I can lecture, coach and train your yoga teacher trainees. For more info, visit:

Published in: Self Improvement

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  • 1. Gathering Your Tribe
  • 2. Who  used  to  own  the  means  of  produc2on?  
  • 3. Who  now  owns    the  means  of  produc2on?       You  need:   –  an  ABN   –  a  computer   –  internet  connec2on   –  bright  ideas   –  energy  and  passion  
  • 4. Start  with  …  •  Your  surname!  •  A  good  profile  picture  •  A  personable  bio  •  Your  email  list  •  Your  lis2ng  •  Your  brief  –  logo,  printed  materials,  website  
  • 5. What  do  these    people  have    in  common?  
  • 6. Your  Pic   Your  Bio  •  Face  close  up   •  Years  of  experience  •  Smiling/ •  Your  training/style   approachable   •  Your  inspira2on  •  Variety  of  shots  –   (your  ‘why’)   do-­‐able  asanas,  face-­‐ •  Something  human!   only,  different   •  Other  experience/   clothing.   training   •  Formats:  50  words,   100  words,  400   words.  
  • 7. Your  Email  List   Online  Lis2ng   •  Start  with  personal   •  Facebook  &  Twi]er   contacts  (exported)   •  Find  Yoga  website   •  Gather  where  you  go   •  Studios  where  you   •  Offer  an  incen2ve  –   teach   offer  a  reason   •  Google  Places  (maps)   •  Local  search   •  Email  regularly   directories  (True   •  Email  value  (not  just   Local,  Hot  Frog,   what  you’re  doing).   Aussie  Web,  Yelp,   Local  Fitness)  
  • 8. Your  brief:  logo,  marke2ng,  website  •  Business  name  •  Colour  scheme  •  Type  of  person  you  hope  to  a]ract  •  Tone  or  feeling  and  personality  •  Sites  you  like  (for  looks)  •  Website  naviga2on  •  Website  func2onality  •  Elements  on  every  page  (contact  details,  a  one-­‐ line  descrip2on,  logo,  social  share  bu]ons,  E-­‐ News  sign-­‐up  form)  
  • 9. Geo-­‐tagging  for  travelling  teachers  
  • 10. Blogging:  the  original  social  media    Business  Benefits:    •  Excellent  fodder  for  social  media    •  Builds  and  grows  your  reputa2on    •  It  can  be  a  wonderful  public  rela2ons  tool,   a]rac2ng  journalists/writers  to  your  site  •  It’s  great  for  your  search  engine  ranking:      1)    Regularly  update  with  new  content      2)    Generate  links  from  other  sites  •  Very  useful  for  real-­‐2me,  real-­‐life  market   research  
  • 11. Hypothe2cal  •  You  write  and  publish  a  blog  post.  •  You  make  sure  that  the  page  2tle,  descrip2on,   tags  and  image  alt  tags  are  filled  out.  •  You  post  it  to  Facebook  3  2mes  over  24  hours.  •  You  schedule  it  on  Hootsuite  to  post  to  Twi]er  6   2mes  over  the  next  24  hours  and  once  a  month   for  the  next  year.  •  You  promote  it  in  your  next  E-­‐News.  •  You  offer  it  to  3  other  websites  that  it  would  suit,   that  are  busy/ac2ve,  that  are  talking  to  people   you  want  to  talk  to.  
  • 12. 850+  million  worldwide  users.  Every  month,  more  than    250  million  people  engage  with  Facebook  on  external  websites    
  • 13. 1.  Op5mise  your  Facebook  page  design  Cover  image:  851px  by  315px   App  thumbnail  images:    Profile  image:  180px  by  180px   111  by  74px.  
  • 14. 2.  Write  a  schedule  of  content   Monday   Tuesday   Wednesday   Thursday   Friday  Monday   Repost  an   Link  to  blog   Post  an  ar2cle   Entertaining  theme  (such   image   post  with   on  yoga   content,  such  as  ‘Sankalpa:   comment  and     as  video  set  your  week   image  from  up  right’)   post  Post  an  ar2cle   Post  an  ar2cle   Repost  an   Repost  an   Ask  a  ques2on  on  yoga   on  yoga   image   image   Images  are  the  #1  thing  most  shared  on  Facebook.     Wednesdays  are  the  days     when  people  are  most  likely  to  share  content  (AddThis.com)  
  • 15. 3.  Include  an  easy  ‘call  to  ac5on’  
  • 16. 4. Know what your audience finds fun
  • 17. 5. Ask for feedbacka)  Shows  you  care  about  your  fans  b)  Feedback  can  be  invaluable  and  helps  you  test  changes   before  you  make  them  c)  Creates  excitement  and  curiosity  about  upcoming  events   and  changes.  
  • 18. 6. Be an original a)  Try  something   different     b)  Be  entertaining,  be   funny   c)  Get  fans  involved  in   crea2ng  content     d)  Be  encouraging,  be   relatable  
  • 19. Email  marke2ng     Social  media  marke2ng            •  Quality  and  topical  wri2ng     •  Mindless,  unoriginal,  sloppy  •  Contained  in  your  inbox  to  be   •  Live  streaming  –  hard  to   read,  filed,  saved,  printed  (or   capture,  hard  to  save,  very   Trashed!)         tricky  to  target   Share     What  incen2ve  are  you  offering  people  to  give  you  their  email   address?   How  will  being  an  email  subscriber  differ  from  being     a  social  media  fan?   Reward  them  with  exclusive  offers  and  informa2on  
  • 20. Essen2al  email  elements  1. Be  interes2ng!  2. Subject  line,  subject  line,  subject  line  3. Personalise  your  emails  (‘Hello  Bunny!’)    4. Use  images    5. Host  your  content  on  your  website  and  link  each   newsle]er  item  6. Don’t  be  shy  about  calls  to  ac2on   (‘book  now’,  ‘call’,  ‘read  more’,  ‘click  here’)  7. Use  an  occasional  plain  text  email  for  a  targeted  call  to   ac2on  8.  Your  full  business  address  and  contact  details  9.  An  unsubscribe  link  10. An  ‘update  your  preferences’  link.  
  • 21. Top  Free  (or  almost  free)  Marke2ng  Tools    Google:  Gmail,  Google  Places,  Google  Analy2cs,  Google  Webmaster  WordPress  -­‐  .org  +  .com  YouTube  Mail  Chimp  Vista  Print  Moo  Cards  Facebook  Twi]er  Instagram  Pinterest  Four  Square  LinkedIn  Meet  Up  StumbleUpon    
  • 22. Develop…  •  Your  signature  style  •  Your  email  list  •  Your  social  media  following  •  Your  website  and  search  engine  ranking  •  Your  opinion  •  Your  reputa2on  
  • 23. Message  BEFORE  medium   Keep  your  target  client  at  the   heart  of  all  you  do.       Think  “Yes,  AND…”  and  “Yes,   BUT”  when  seeking  to  add  to   debate.       Remember,  what’s  the  value  at   the  center  of  my  business?  
  • 24. Ideas     are  worthless    Implementa2on     is  everything  
  • 25.  h]p://YogaReach.com.au    h]p://Facebook.com/YogaReach    h]p://Twi]er.com/YogaReach    h]p://Youtube.com/YogaReach