BROOKE RAWSON AMERICORPS VISTA CENTER FOR COMMUNITY ENGAGEMENT WEST VIRGINIA WESLEYAN COLLEGE APRIL 20, 2009 Applying Social Media within Student Development

In this session… An introduction to social media and social media tools: Facebook, YouTube, Wikis, Google Apps and Twitter Best practices of social media How social media can be effectively used in Student Development General Q&A 05:03 AM

An introduction to social media and social media tools:

Facebook, YouTube, Wikis, Google Apps and Twitter

Best practices of social media

How social media can be effectively used in Student Development

General Q&A

So, what is social media? Social media is an umbrella term that encompasses all of the online activities that integrate: technology, social interaction/ collaboration, and content - documents, stories, pictures, videos, etc. Social media is a set of online tools that complement an organization’s current activities: Marketing and PR Project Management Recruitment Document Sharing Fundraising Training Group Coordination 05:03 AM

Social media is an umbrella term that encompasses all of the online activities that integrate:

technology,

social interaction/ collaboration, and

content - documents, stories, pictures, videos, etc.

Social media is a set of online tools that complement an organization’s current activities:

Marketing and PR

Project Management

Recruitment

Document Sharing

Fundraising

Training

Group Coordination

Types of social media Document Sharing Picture/Video Sharing Project/Event Management Publication Social Networking 05:03 AM

Document Sharing

Picture/Video Sharing

Project/Event Management

Publication

Social Networking

Results of the Interest Survey 05:03 AM

Results of the Interest Survey 05:03 AM

Results of the Interest Survey 05:03 AM

Social Media Tools 05:03 AM

1. Facebook Began as an online network of colleges/universities - now it’s open to everyone! Stay connected with “friends” or “fans” Share photos, videos, links, etc. Facebook complements: Marketing/PR Event creation/management/ recruitment Networking Applications like it: MySpace Ning 05:03 AM

Began as an online network of colleges/universities - now it’s open to everyone!

Stay connected with “friends” or “fans”

Share photos, videos, links, etc.

Facebook complements:

Marketing/PR

Event creation/management/ recruitment

Networking

Applications like it:

MySpace

Ning

Facebook Best Practices Connecting with your “Fans” Pages vs. Profiles vs. Groups Status updates Pictures Event coordination Example profiles: Center for Community Engagement (CCE) West Virginia University Arts and Entertainment Bonner National Network WVWC Alumni 05:03 AM

Connecting with your “Fans”

Pages vs. Profiles vs. Groups

Status updates

Pictures

Event coordination

Example profiles:

Center for Community Engagement (CCE)

West Virginia University Arts and Entertainment

Bonner National Network

WVWC Alumni

Facebook + Student Development Inform everyone of your Facebook presence Embed links within admissions materials, emos, other social media websites, etc. Create and manage events Guests can RSVP, send messages to update Example: Campus Activities Board (CAB) events Post photos/videos of various events or projects “ Tag” students, faculty and staff to keep them connected Example: CAB events 05:03 AM

Inform everyone of your Facebook presence

Embed links within admissions materials, emos, other social media websites, etc.

Create and manage events

Guests can RSVP, send messages to update

Example: Campus Activities Board (CAB) events

Post photos/videos of various events or projects

“ Tag” students, faculty and staff to keep them connected

Example: CAB events

Questions/concerns about Facebook? Contact me! [email_address] x8397

2. YouTube Began as a resource for entertainment - now popular with universities, non-profits, corporations, etc. Publish videos and send links via email, Facebook, etc. YouTube complements: Marketing/PR Education Training Applications like it: Vimeo 05:03 AM

Began as a resource for entertainment - now popular with universities, non-profits, corporations, etc.

Publish videos and send links via email, Facebook, etc.

YouTube complements:

Marketing/PR

Education

Training

Applications like it:

Vimeo

YouTube Best Practices Produce and publish videos about: Programs/Offices Issues Policies/Rules Events Linking or embedding within other sites Example profiles/videos: CCE WVWC Bobcat Sports Trayless Tuesdays video Study Abroad video @ OkState 05:03 AM

Produce and publish videos about:

Programs/Offices

Issues

Policies/Rules

Events

Linking or embedding within other sites

Example profiles/videos:

CCE

WVWC Bobcat Sports

Trayless Tuesdays video

Study Abroad video @ OkState

YouTube + Student Development Share information and educate Videos that train or educate students about specific WVWC policies or offices Example: Housing and Residence Life Create videos for and about events and/or programs FlipCams - the inexpensive way to create quality video Example: OSU Study Abroad program 05:03 AM

Share information and educate

Videos that train or educate students about specific WVWC policies or offices

Example: Housing and Residence Life

Create videos for and about events and/or programs

FlipCams - the inexpensive way to create quality video

Example: OSU Study Abroad program

Questions/concerns about YouTube? Contact me! [email_address] x8397

3. Wikis (Pbwiki) A website for online collaboration by multiple contributors Wiki pedia Information/documents stay in one place – less email clutter Wikis complement: Marketing/PR Education Document/Project Collaboration Event Coordination Applications like it: WetPaint MediaWiki 05:03 AM

A website for online collaboration by multiple contributors

Wiki pedia

Information/documents stay in one place – less email clutter

Wikis complement:

Marketing/PR

Education

Document/Project Collaboration

Event Coordination

Applications like it:

WetPaint

MediaWiki

Wikis Best Practices A hub of online and digital resources - documents, photos, videos, links, etc. Event/project coordination Document collaboration Easily embed media (YouTube videos, photos, presentations, etc.) Example sites: CCE (wvwc.pbwiki.com) Bonner Network (bonnernetwork.pbwiki.com) WVWC RESULTS (On CCE wiki) MLK Service Awards (On CCE wiki) 05:03 AM

A hub of online and digital resources - documents, photos, videos, links, etc.

Event/project coordination

Document collaboration

Easily embed media (YouTube videos, photos, presentations, etc.)

Example sites:

CCE (wvwc.pbwiki.com)

Bonner Network (bonnernetwork.pbwiki.com)

WVWC RESULTS (On CCE wiki)

MLK Service Awards (On CCE wiki)

Wikis + Student Development *Q: Wouldn’t our own respective websites cover most of what a wiki can do? *A: Yes! However, consider wikis as a place for inter/intra office resources: Documents, photos, videos, event/project information Example: CCE wiki (wvwc.pbwiki.com) 05:03 AM

*Q: Wouldn’t our own respective websites cover most of what a wiki can do?

*A: Yes!

However, consider wikis as a place for inter/intra office resources:

Documents, photos, videos, event/project information

Example: CCE wiki (wvwc.pbwiki.com)

Questions/concerns about Wikis? Contact me! [email_address] x8397

4. Google Apps A series of office applications that is Google centralized Includes: Calendar, Docs, Gmail, Forms and more! Less Marketing/PR, more behind the scenes work Google Apps complement: Document collaboration and sharing Calendar sharing Gathering information via forms Applications like it: Wiggio SurveyMonkey (Forms/ Surveys) Open Office 05:03 AM

A series of office applications that is Google centralized

Includes:

Calendar, Docs, Gmail, Forms and more!

Less Marketing/PR, more behind the scenes work

Google Apps complement:

Document collaboration and sharing

Calendar sharing

Gathering information via forms

Applications like it:

Wiggio

SurveyMonkey (Forms/ Surveys)

Open Office

Google Apps Best Practices Share individual/office calendars as a group Edit, share or publish office documents (Word, Excel and PowerPoint) Create basic forms and surveys Examples: CCE Staff Calendar (wvwc.pbwiki.com/Calendar) 2009/2010 Work-Study Form Pre-training survey for this session! 05:03 AM

Share individual/office calendars as a group

Edit, share or publish office documents (Word, Excel and PowerPoint)

Create basic forms and surveys

Examples:

CCE Staff Calendar (wvwc.pbwiki.com/Calendar)

2009/2010 Work-Study Form

Pre-training survey for this session!

Google Apps + Student Development Staff Calendar Keeps track of events, meetings and deadlines Example: CCE (wvwc.pbwiki.com/Calendar) A hub for personal/office documents Keeps documents and presentations centralized – available from anywhere in the world! Create forms for student activities Inserts information directly into an Excel file for simple organization Example: Social Media Interest Survey 05:03 AM

Staff Calendar

Keeps track of events, meetings and deadlines

Example: CCE (wvwc.pbwiki.com/Calendar)

A hub for personal/office documents

Keeps documents and presentations centralized – available from anywhere in the world!

Create forms for student activities

Inserts information directly into an Excel file for simple organization

Example: Social Media Interest Survey

Questions/concerns about Google Apps? Contact me! [email_address] x8397

5. Twitter Uses status updates (like Facebook) A “tweet” = 140 characters Popular amongst “older” users Majority are over 35 Even Congress uses it! Twitter complements: Marketing/PR Sharing resources (photos, videos, documents, etc.) via links Applications like it: Ping Facebook status updates 05:03 AM

Uses status updates (like Facebook)

A “tweet” = 140 characters

Popular amongst “older” users

Majority are over 35

Even Congress uses it!

Twitter complements:

Marketing/PR

Sharing resources (photos, videos, documents, etc.) via links

Applications like it:

Ping

Facebook status updates

Twitter Best Practices Share links to important resources Post deadlines for students, faculty and staff Follow other schools, students, faculty, staff, and organizations Example profiles: WVWCService University of Louisville Student Life 05:03 AM

Share links to important resources

Post deadlines for students, faculty and staff

Follow other schools, students, faculty, staff, and organizations

Example profiles:

WVWCService

University of Louisville Student Life

Twitter + Student Development Update the campus on deadlines, events and links Event and deadline reminders for students, faculty and staff can be posted Post links to sections of your website or other social media sites Examples: WVWCService and University of Louisville Student Life 05:03 AM

Update the campus on deadlines, events and links

Event and deadline reminders for students, faculty and staff can be posted

Post links to sections of your website or other social media sites

Examples: WVWCService and University of Louisville Student Life

Questions/concerns about Twitter? Contact me! [email_address] x8397

Social Media Implementation Recruit Student assistants or volunteers can help your office plan, create and manage social media tools. Plan Be strategic - allow various tools to complement each other. Use the same information with each application. Share & Learn Embed links to your social media tools within all of your media outlets - from websites to brochures. Learn by doing - it’s the best way to harness the ins and outs of any application. 05:03 AM

Recruit

Student assistants or volunteers can help your office plan, create and manage social media tools.

Plan

Be strategic - allow various tools to complement each other.

Use the same information with each application.

Share & Learn

Embed links to your social media tools within all of your media outlets - from websites to brochures.

Learn by doing - it’s the best way to harness the ins and outs of any application.

Q&A 05:03 AM

For more information or to set up a personal, in-depth session for specific tools… Contact me! [email_address] x8397