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BROOKE RAWSON AMERICORPS VISTA CENTER FOR COMMUNITY ENGAGEMENT WEST VIRGINIA WESLEYAN COLLEGE APRIL 20, 2009 Applying Soci...
In this session… <ul><li>An introduction to social media and social media tools: </li></ul><ul><ul><li>Facebook, YouTube, ...
So, what is social media? <ul><li>Social media  is an umbrella term that encompasses all of the online activities that int...
Types of social media <ul><li>Document Sharing </li></ul><ul><li>Picture/Video Sharing </li></ul><ul><li>Project/Event  Ma...
Results of the Interest Survey 05:03 AM
Results of the Interest Survey 05:03 AM
Results of the Interest Survey 05:03 AM
Social Media Tools 05:03 AM
1. Facebook <ul><li>Began as an online network of colleges/universities - now it’s open to everyone! </li></ul><ul><li>Sta...
Facebook Best Practices <ul><li>Connecting with your “Fans” </li></ul><ul><ul><li>Pages vs. Profiles vs. Groups </li></ul>...
Facebook + Student Development <ul><li>Inform everyone of your Facebook presence </li></ul><ul><ul><li>Embed links within ...
Questions/concerns about Facebook? Contact me! [email_address] x8397
2. YouTube <ul><li>Began as a resource for entertainment - now popular with universities, non-profits, corporations, etc. ...
YouTube Best Practices <ul><li>Produce and publish videos about: </li></ul><ul><ul><li>Programs/Offices </li></ul></ul><ul...
YouTube + Student Development <ul><li>Share information and educate </li></ul><ul><ul><li>Videos that train or educate stu...
Questions/concerns about YouTube? Contact me! [email_address] x8397
3. Wikis (Pbwiki) <ul><li>A website for online collaboration by multiple contributors </li></ul><ul><ul><li>Wiki pedia </l...
Wikis Best Practices <ul><li>A hub of online and digital resources - documents, photos, videos, links, etc. </li></ul><ul>...
Wikis + Student Development <ul><li>*Q: Wouldn’t our own respective websites cover most of what a wiki can do? </li></ul><...
Questions/concerns about Wikis? Contact me! [email_address] x8397
4. Google Apps <ul><li>A series of office applications that is Google centralized </li></ul><ul><li>Includes: </li></ul><u...
Google Apps Best Practices <ul><li>Share individual/office calendars as a group </li></ul><ul><li>Edit, share or publish o...
Google Apps + Student Development <ul><li>Staff Calendar </li></ul><ul><ul><li>Keeps track of events, meetings and deadlin...
Questions/concerns about Google Apps? Contact me! [email_address] x8397
5. Twitter <ul><li>Uses status updates (like Facebook) </li></ul><ul><li>A “tweet” = 140 characters </li></ul><ul><li>Popu...
Twitter Best Practices <ul><li>Share links to important resources </li></ul><ul><li>Post deadlines for students, faculty a...
Twitter + Student Development <ul><li>Update the campus on deadlines, events and links </li></ul><ul><ul><li>Event and dea...
Questions/concerns about Twitter? Contact me! [email_address] x8397
Social Media Implementation <ul><li>Recruit  </li></ul><ul><ul><li>Student assistants or volunteers can help your office p...
Q&A 05:03 AM
For more information or to set up a personal, in-depth session for specific tools… Contact me! [email_address] x8397
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Applying Social Media Within Student Development2

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Describes what social media is and how it can be used within Student Development.

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Transcript of "Applying Social Media Within Student Development2"

  1. 1. BROOKE RAWSON AMERICORPS VISTA CENTER FOR COMMUNITY ENGAGEMENT WEST VIRGINIA WESLEYAN COLLEGE APRIL 20, 2009 Applying Social Media within Student Development
  2. 2. In this session… <ul><li>An introduction to social media and social media tools: </li></ul><ul><ul><li>Facebook, YouTube, Wikis, Google Apps and Twitter </li></ul></ul><ul><li>Best practices of social media </li></ul><ul><li>How social media can be effectively used in Student Development </li></ul><ul><li>General Q&A </li></ul>05:03 AM
  3. 3. So, what is social media? <ul><li>Social media is an umbrella term that encompasses all of the online activities that integrate: </li></ul><ul><ul><li>technology, </li></ul></ul><ul><ul><li>social interaction/ collaboration, and </li></ul></ul><ul><ul><li>content - documents, stories, pictures, videos, etc. </li></ul></ul><ul><li>Social media is a set of online tools that complement an organization’s current activities: </li></ul><ul><ul><li>Marketing and PR </li></ul></ul><ul><ul><li>Project Management </li></ul></ul><ul><ul><li>Recruitment </li></ul></ul><ul><ul><li>Document Sharing </li></ul></ul><ul><ul><li>Fundraising </li></ul></ul><ul><ul><li>Training </li></ul></ul><ul><ul><li>Group Coordination </li></ul></ul>05:03 AM
  4. 4. Types of social media <ul><li>Document Sharing </li></ul><ul><li>Picture/Video Sharing </li></ul><ul><li>Project/Event Management </li></ul><ul><li>Publication </li></ul><ul><li>Social Networking </li></ul>05:03 AM
  5. 5. Results of the Interest Survey 05:03 AM
  6. 6. Results of the Interest Survey 05:03 AM
  7. 7. Results of the Interest Survey 05:03 AM
  8. 8. Social Media Tools 05:03 AM
  9. 9. 1. Facebook <ul><li>Began as an online network of colleges/universities - now it’s open to everyone! </li></ul><ul><li>Stay connected with “friends” or “fans” </li></ul><ul><li>Share photos, videos, links, etc. </li></ul><ul><li>Facebook complements: </li></ul><ul><ul><li>Marketing/PR </li></ul></ul><ul><ul><li>Event creation/management/ recruitment </li></ul></ul><ul><ul><li>Networking </li></ul></ul><ul><li>Applications like it: </li></ul><ul><ul><li>MySpace </li></ul></ul><ul><ul><li>Ning </li></ul></ul>05:03 AM
  10. 10. Facebook Best Practices <ul><li>Connecting with your “Fans” </li></ul><ul><ul><li>Pages vs. Profiles vs. Groups </li></ul></ul><ul><li>Status updates </li></ul><ul><li>Pictures </li></ul><ul><li>Event coordination </li></ul><ul><li>Example profiles: </li></ul><ul><ul><li>Center for Community Engagement (CCE) </li></ul></ul><ul><ul><li>West Virginia University Arts and Entertainment </li></ul></ul><ul><ul><li>Bonner National Network </li></ul></ul><ul><ul><li>WVWC Alumni </li></ul></ul>05:03 AM
  11. 11. Facebook + Student Development <ul><li>Inform everyone of your Facebook presence </li></ul><ul><ul><li>Embed links within admissions materials, emos, other social media websites, etc. </li></ul></ul><ul><li>Create and manage events </li></ul><ul><ul><li>Guests can RSVP, send messages to update </li></ul></ul><ul><ul><li>Example: Campus Activities Board (CAB) events </li></ul></ul><ul><li>Post photos/videos of various events or projects </li></ul><ul><ul><li>“ Tag” students, faculty and staff to keep them connected </li></ul></ul><ul><ul><li>Example: CAB events </li></ul></ul>05:03 AM
  12. 12. Questions/concerns about Facebook? Contact me! [email_address] x8397
  13. 13. 2. YouTube <ul><li>Began as a resource for entertainment - now popular with universities, non-profits, corporations, etc. </li></ul><ul><li>Publish videos and send links via email, Facebook, etc. </li></ul><ul><li>YouTube complements: </li></ul><ul><ul><li>Marketing/PR </li></ul></ul><ul><ul><li>Education </li></ul></ul><ul><ul><li>Training </li></ul></ul><ul><li>Applications like it: </li></ul><ul><ul><li>Vimeo </li></ul></ul>05:03 AM
  14. 14. YouTube Best Practices <ul><li>Produce and publish videos about: </li></ul><ul><ul><li>Programs/Offices </li></ul></ul><ul><ul><li>Issues </li></ul></ul><ul><ul><li>Policies/Rules </li></ul></ul><ul><ul><li>Events </li></ul></ul><ul><li>Linking or embedding within other sites </li></ul><ul><li>Example profiles/videos: </li></ul><ul><ul><li>CCE </li></ul></ul><ul><ul><li>WVWC Bobcat Sports </li></ul></ul><ul><ul><li>Trayless Tuesdays video </li></ul></ul><ul><ul><li>Study Abroad video @ OkState </li></ul></ul>05:03 AM
  15. 15. YouTube + Student Development <ul><li>Share information and educate </li></ul><ul><ul><li>Videos that train or educate students about specific WVWC policies or offices </li></ul></ul><ul><ul><li>Example: Housing and Residence Life </li></ul></ul><ul><li>Create videos for and about events and/or programs </li></ul><ul><ul><li>FlipCams - the inexpensive way to create quality video </li></ul></ul><ul><ul><li>Example: OSU Study Abroad program </li></ul></ul>05:03 AM
  16. 16. Questions/concerns about YouTube? Contact me! [email_address] x8397
  17. 17. 3. Wikis (Pbwiki) <ul><li>A website for online collaboration by multiple contributors </li></ul><ul><ul><li>Wiki pedia </li></ul></ul><ul><li>Information/documents stay in one place – less email clutter </li></ul><ul><li>Wikis complement: </li></ul><ul><ul><li>Marketing/PR </li></ul></ul><ul><ul><li>Education </li></ul></ul><ul><ul><li>Document/Project Collaboration </li></ul></ul><ul><ul><li>Event Coordination </li></ul></ul><ul><li>Applications like it: </li></ul><ul><ul><li>WetPaint </li></ul></ul><ul><ul><li>MediaWiki </li></ul></ul>05:03 AM
  18. 18. Wikis Best Practices <ul><li>A hub of online and digital resources - documents, photos, videos, links, etc. </li></ul><ul><li>Event/project coordination </li></ul><ul><li>Document collaboration </li></ul><ul><li>Easily embed media (YouTube videos, photos, presentations, etc.) </li></ul><ul><li>Example sites: </li></ul><ul><ul><li>CCE (wvwc.pbwiki.com) </li></ul></ul><ul><ul><li>Bonner Network (bonnernetwork.pbwiki.com) </li></ul></ul><ul><ul><li>WVWC RESULTS (On CCE wiki) </li></ul></ul><ul><ul><li>MLK Service Awards (On CCE wiki) </li></ul></ul>05:03 AM
  19. 19. Wikis + Student Development <ul><li>*Q: Wouldn’t our own respective websites cover most of what a wiki can do? </li></ul><ul><ul><li>*A: Yes! </li></ul></ul><ul><li>However, consider wikis as a place for inter/intra office resources: </li></ul><ul><ul><li>Documents, photos, videos, event/project information </li></ul></ul><ul><ul><li>Example: CCE wiki (wvwc.pbwiki.com) </li></ul></ul>05:03 AM
  20. 20. Questions/concerns about Wikis? Contact me! [email_address] x8397
  21. 21. 4. Google Apps <ul><li>A series of office applications that is Google centralized </li></ul><ul><li>Includes: </li></ul><ul><ul><li>Calendar, Docs, Gmail, Forms and more! </li></ul></ul><ul><li>Less Marketing/PR, more behind the scenes work </li></ul><ul><li>Google Apps complement: </li></ul><ul><ul><li>Document collaboration and sharing </li></ul></ul><ul><ul><li>Calendar sharing </li></ul></ul><ul><ul><li>Gathering information via forms </li></ul></ul><ul><li>Applications like it: </li></ul><ul><ul><li>Wiggio </li></ul></ul><ul><ul><li>SurveyMonkey (Forms/ Surveys) </li></ul></ul><ul><ul><li>Open Office </li></ul></ul>05:03 AM
  22. 22. Google Apps Best Practices <ul><li>Share individual/office calendars as a group </li></ul><ul><li>Edit, share or publish office documents (Word, Excel and PowerPoint) </li></ul><ul><li>Create basic forms and surveys </li></ul><ul><li>Examples: </li></ul><ul><ul><li>CCE Staff Calendar (wvwc.pbwiki.com/Calendar) </li></ul></ul><ul><ul><li>2009/2010 Work-Study Form </li></ul></ul><ul><ul><li>Pre-training survey for this session! </li></ul></ul>05:03 AM
  23. 23. Google Apps + Student Development <ul><li>Staff Calendar </li></ul><ul><ul><li>Keeps track of events, meetings and deadlines </li></ul></ul><ul><ul><li>Example: CCE (wvwc.pbwiki.com/Calendar) </li></ul></ul><ul><li>A hub for personal/office documents </li></ul><ul><ul><li>Keeps documents and presentations centralized – available from anywhere in the world! </li></ul></ul><ul><li>Create forms for student activities </li></ul><ul><ul><li>Inserts information directly into an Excel file for simple organization </li></ul></ul><ul><ul><li>Example: Social Media Interest Survey </li></ul></ul>05:03 AM
  24. 24. Questions/concerns about Google Apps? Contact me! [email_address] x8397
  25. 25. 5. Twitter <ul><li>Uses status updates (like Facebook) </li></ul><ul><li>A “tweet” = 140 characters </li></ul><ul><li>Popular amongst “older” users </li></ul><ul><ul><li>Majority are over 35 </li></ul></ul><ul><ul><li>Even Congress uses it! </li></ul></ul><ul><li>Twitter complements: </li></ul><ul><ul><li>Marketing/PR </li></ul></ul><ul><ul><li>Sharing resources (photos, videos, documents, etc.) via links </li></ul></ul><ul><li>Applications like it: </li></ul><ul><ul><li>Ping </li></ul></ul><ul><ul><li>Facebook status updates </li></ul></ul>05:03 AM
  26. 26. Twitter Best Practices <ul><li>Share links to important resources </li></ul><ul><li>Post deadlines for students, faculty and staff </li></ul><ul><li>Follow other schools, students, faculty, staff, and organizations </li></ul><ul><li>Example profiles: </li></ul><ul><ul><li>WVWCService </li></ul></ul><ul><ul><li>University of Louisville Student Life </li></ul></ul>05:03 AM
  27. 27. Twitter + Student Development <ul><li>Update the campus on deadlines, events and links </li></ul><ul><ul><li>Event and deadline reminders for students, faculty and staff can be posted </li></ul></ul><ul><ul><li>Post links to sections of your website or other social media sites </li></ul></ul><ul><ul><li>Examples: WVWCService and University of Louisville Student Life </li></ul></ul>05:03 AM
  28. 28. Questions/concerns about Twitter? Contact me! [email_address] x8397
  29. 29. Social Media Implementation <ul><li>Recruit </li></ul><ul><ul><li>Student assistants or volunteers can help your office plan, create and manage social media tools. </li></ul></ul><ul><li>Plan </li></ul><ul><ul><li>Be strategic - allow various tools to complement each other. </li></ul></ul><ul><ul><li>Use the same information with each application. </li></ul></ul><ul><li>Share & Learn </li></ul><ul><ul><li>Embed links to your social media tools within all of your media outlets - from websites to brochures. </li></ul></ul><ul><ul><li>Learn by doing - it’s the best way to harness the ins and outs of any application. </li></ul></ul>05:03 AM
  30. 30. Q&A 05:03 AM
  31. 31. For more information or to set up a personal, in-depth session for specific tools… Contact me! [email_address] x8397
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