(Start with Google Analytics to see how many unique visitors you have, how they found you,
what they viewed, where they stayed the longest, and what content produced actions.)
2. Make your content easy to consume
(Always offer RSS feeds in addition to various subscribe options. Make sure they are easy to find and use.)
3. Make your content ever changing
(Be brave enough to blog, show responses, share viewpoints, and utilize forums. New information needs to be added daily or weekly by you and your community. Why do you think millions go to Facebook or Twitter by the minute?)
4. Make your site easy to find
(Every NPO and those serving NPO’s should have a social web presence. Facebook, MySpace, LinkedIn, YouTube, Twitter and Flickr are your outposts linking back to the web site hub!)
Social media is online content created by people using highly accessible and scalable publishing technologies. Social media is a shift in how people discover, read and share news, information and content; it's a fusion of sociology and technology, transforming people from content readers into publishers.
Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal, political and business use.
Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?
Compete.com numbers show that roughly 2.5 million people visit Twitter.com each month. Just as a comparison, Facebook receives about 41 million unique visitors per month.
But NTEN (the Nonprofit Technology Network) reminds us that Twitter isn’t the point. Relationships are the point. Relationships are always the point. The most basic of fundraising secrets is that people give to people. Twitter is simply one more tool to help people connect with each other.
**Can your nonprofit afford to not explore all the tools available?**
TWITTER—Stupid or Worth a Second Look?
We’re all familiar with the iPhone and the popular apps that are the new craze, right? Twitter’s got ‘em too!
TwitterFeed connects your blog to Twitter and automatically feeds posts into the timeline with each new update.
Whoshouldifollow.com makes it easy to find relevant, like-minded friends as well as friends of friends based on keyword and validated networks.
Twubble can help expand your Twitter network. It searches your friend graph and introduces and recommends new people who you may want to follow.
Twellow , a service of WebProNews, is an exceptional service for finding people who matter to your business or industry, by category. You can search keywords or browser through common categories to find the voices you deem as worthy following and/or connecting with on Twitter or other social networks. You can also claim your Twitter ID to further customize your individual profile with a short bio, extended bio, links to other profiles popular social networks such Facebook, LinkedIn, Delicious, Flickr, FriendFeed, etc.
Don’t get overwhelmed—there is a lot of information to sift through in the beginning as you learn how to use it effectively
Don’t be afraid to try it and start connecting with other like organizations—You’ll be surprised how fast your followers grow
“ Tweet” regularly—assign someone this responsibility each week
Use Twitter to reach out to your constituents as a way to get information in front of people—whether that be about your organization as a whole or to inform them of the need for support, or to celebrate how well things are going