E Tap Presentation Hilary Shapiro Final

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E Tap Presentation Hilary Shapiro Final

  1. 1. Mission, Message, Marketing:Getting Through the<br />Tough Times<br />
  2. 2. Mission, Message, Marketing:Getting Through the Tough Times<br />How you doin’?<br />
  3. 3. Mission, Message, Marketing:Getting Through the Tough Times<br /><ul><li> Let your mission guide you</li></li></ul><li>Mission, Message, Marketing:Getting Through the Tough Times<br /><ul><li> Let your mission guide you
  4. 4. Be sure your message is clear and accurate</li></li></ul><li>Mission, Message, Marketing:Getting Through the Tough Times<br /><ul><li> Let your mission guide you
  5. 5. Be sure your message is clear and accurate
  6. 6. Marketing is not a 4-letter word</li></li></ul><li>Mission, Message, Marketing:Getting Through the Tough Times<br />“Let’s send out an emergency<br />direct-mail appeal!”<br />
  7. 7. Mission, Message, Marketing:Getting Through the Tough Times<br />Back to basics…<br />
  8. 8. Mission, Message, Marketing:Getting Through the Tough Times<br />“Why don’t we do a golf tournament?”<br />
  9. 9. Mission, Message, Marketing:Getting Through the Tough Times<br />Analyze revenue sources<br />
  10. 10. Mission, Message, Marketing:Getting Through the Tough Times<br />“We can’t bother the Board.”<br />
  11. 11. Mission, Message, Marketing:Getting Through the Tough Times<br />Staff:One for all…<br />
  12. 12. Mission, Message, Marketing:Getting Through the Tough Times<br />got donors?<br />
  13. 13. Mission, Message, Marketing:Getting Through the Tough Times<br />Communication:The message<br />
  14. 14. Mission, Message, Marketing:Getting Through the Tough Times<br />“We need your help to help us because we need your help.”<br />
  15. 15. Mission, Message, Marketing:Getting Through the Tough Times<br />Donor research:<br /><ul><li>linkage
  16. 16. ability
  17. 17. interest</li></li></ul><li>Mission, Message, Marketing:Getting Through the Tough Times<br />Donor, can you spare:<br />$10,000<br />$100<br />a dime?<br />
  18. 18. Mission, Message, Marketing:Getting Through the Tough Times<br />“If you don’t help us and we fail, it will be your fault.”<br />
  19. 19. Mission, Message, Marketing:Getting Through the Tough Times<br />“You can’t bore people into buying your product; you can only interest them in buying it.”<br />
  20. 20. Mission, Message, Marketing:Getting Through the Tough Times<br />Ask for enough<br />
  21. 21. Mission, Message, Marketing:Getting Through the Tough Times<br />Email<br />
  22. 22. Mission, Message, Marketing:Getting Through the Tough Times<br />Repeat after me:<br />“An email newsletter is a complete email message that can stand on its own, with links back to your website where readers can get more information or take action.”<br />
  23. 23. Mission, Message, Marketing:Getting Through the Tough Times<br />Fundraising meets social networking:<br />“We” philanthropy?<br />“We” fundraising?<br />
  24. 24. Mission, Message, Marketing:Getting Through the Tough Times<br />Median Gift Through Causes:<br />$25<br />Median Gift Through More Traditional Means:<br />$50<br />
  25. 25. Mission, Message, Marketing:Getting Through the Tough Times<br />Web 2.0 refers to web development and web design that facilitates interactive information sharing, interoperability, user-centered design and collaboration on the World Wide Web. Examples of Web 2.0 include web-based communities, hosted services, web applications, social-networking sites, video-sharing sites, wikis, blogs, mashups and folksonomies. A Web 2.0 site allows its users to interact with other users or to change website content, in contrast to non-interactive websites where users are… blah, blah, blah…<br />
  26. 26. Mission, Message, Marketing:Getting Through the Tough Times<br />Ask the experts!<br />
  27. 27. Mission, Message, Marketing:Getting Through the Tough Times<br />One more thing…<br />
  28. 28. Mission, Message, Marketing:Getting Through the Tough Times<br />Relationships<br />Relationships<br />Relationships<br />
  29. 29. Mission, Message, Marketing:Getting Through the Tough Times<br />Be creative!<br />
  30. 30. Mission, Message, Marketing:Getting Through the Tough Times<br />got it?<br />
  31. 31. Mission, Message, Marketing:Getting Through the Tough Times<br />Email us if you want<br />the slides:info@scenariocom.com<br />

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