8 Breakthrough Strategies for the Next
       Decade of Fund Raising:
            An Executive Briefing

             Broo...
What is our history?

• Founded by former execs of Master
Software

• First “Software as a Service” solution for
nonprofit...
Agenda

1. Pure Fund Raising Tools
  •   Matching Gifts
  •   Recurring Gifts
  •   Essentials for the “Ask”
  •   For Imp...
Agenda (cont.)
1. Relationship Building Tools (cont)
  •   Web 2.0
  •   Moves Management
  •   eTap Mobile
2. Benchmark R...
“Today we have the
chance to seize two
hours which could
have a major impact
on monies raised for
your mission!”
         ...
The Rules
     Still Apply
(It’s all about relationships…
        not technology)




        eTapestry is a Blackbaud Com...
It is Now a New World




Know the Difference


                eTapestry is a Blackbaud Company
1. Pure Fundraising Tools



“Your database is like a septic tank. (Does
  that comparison bother you?) If it's
  working ...
1. Pure Fundraising Tools:
                                          Matching Gifts



 Quite Simply a Doubling of Donati...
1. Pure Fundraising Tools:
                  Matching Gifts




            eTapestry is a Blackbaud Company
1. Pure Fundraising Tools:
                  Matching Gifts




            eTapestry is a Blackbaud Company
1. Pure Fundraising Tools:
                  Matching Gifts




            eTapestry is a Blackbaud Company
1. Pure Fundraising Tools:
                  Matching Gifts




            eTapestry is a Blackbaud Company
1. Pure Fundraising Tools:
                                        Recurring Gifts



 The Foundation of many Fundraising...
eTapestry is a Blackbaud Company
1. Pure Fundraising Tools:
               Recurring Gifts




             eTapestry is a Blackbaud Company
1. Pure Fundraising Tools:
               Recurring Gifts




             eTapestry is a Blackbaud Company
1. Pure Fundraising Tools:
              Recurring Gifts




             eTapestry is a Blackbaud Company
1. Pure Fundraising Tools:
                                 Essentials of the Ask



 It Must be Easy or it will not be U...
1. Pure Fundraising Tools:
          Essentials of the Ask




             eTapestry is a Blackbaud Company
1. Pure Fundraising Tools:
          Essentials of the Ask




             eTapestry is a Blackbaud Company
1. Pure Fundraising Tools:
          Essentials of the Ask




             eTapestry is a Blackbaud Company
1. Pure Fundraising Tools:
                                      For Impact Report



 Based Upon Proven Results

 So Si...
1. Pure Fundraising Tools:
                                    For Impact Report


 Capacity to Give Score

 Relationshi...
1. Pure Fundraising Tools:
            For Impact Report




             eTapestry is a Blackbaud Company
1. Pure Fundraising Tools:
            For Impact Report




             eTapestry is a Blackbaud Company
1. Pure Fundraising Tools:
            For Impact Report




             eTapestry is a Blackbaud Company
1. Pure Fundraising Tools:
                                          Segmentation



 Personalize Everything You Can

 L...
1. Pure Fundraising Tools:
                  Segmentation




             eTapestry is a Blackbaud Company
1. Pure Fundraising Tools:
                  Segmentation




             eTapestry is a Blackbaud Company
1. Pure Fundraising Tools:
                  Segmentation




             eTapestry is a Blackbaud Company
eTapestry is a Blackbaud Company
2. Relationship Building:
                  Constituent Relationship Management (CRM)




 Strong Relationships are from ...
2. Relationship Building:
               Constituent Relationship Management (CRM)



“If you want milk from a cow, you do...
2. Relationship Building:
Constituent Relationship Management (CRM)




                    eTapestry is a Blackbaud Compa...
2. Relationship Building:
Constituent Relationship Management (CRM)




                    eTapestry is a Blackbaud Compa...
2. Relationship Building:
Constituent Relationship Management (CRM)




                    eTapestry is a Blackbaud Compa...
2. Relationship Building:
Constituent Relationship Management (CRM)




                    eTapestry is a Blackbaud Compa...
2. Relationship Building:
                                                        eMail



 The Foundation of the Communi...
2. Relationship Building:
                               eMail




           eTapestry is a Blackbaud Company
2. Relationship Building:
                               eMail




           eTapestry is a Blackbaud Company
2. Relationship Building:
                               eMail




           eTapestry is a Blackbaud Company
2. Relationship Building:
                               eMail




           eTapestry is a Blackbaud Company
2. Relationship Building:
                               eMail




           eTapestry is a Blackbaud Company
2. Relationship Building:
                               eMail




           eTapestry is a Blackbaud Company
2. Relationship Building:
                                                         eMail


               Email Key Functi...
2. Relationship Building:
                                                           eMail

                     Key Funct...
2. Relationship Building:
                                                  Web 2.0



 You are NOW the Catalyst not the ...
2. Relationship Building:
                                                   Web 2.0

           Web 1.0 vs. Web 2.0
Web 1...
2. Relationship Building:
                          Web 2.0




           eTapestry is a Blackbaud Company
2. Relationship Building:
                                                                          Web 2.0


            ...
2. Relationship Building:
   Web 2.0 – Online Video Use




             Source: The Wall St. Journal , 2006

            ...
2. Relationship Building:
         Web 2.0 – Fun Video




           eTapestry is a Blackbaud Company
2. Relationship Building:
                          Web 2.0




           eTapestry is a Blackbaud Company
2. Relationship Building:
  Web 2.0 – Social Networking




           eTapestry is a Blackbaud Company
2. Relationship Building:
  Web 2.0 – Social Networking

                                    25,037
                      ...
2. Relationship Building:
                Web 2.0 - RSS




           eTapestry is a Blackbaud Company
2. Relationship Building:
          Web 2.0 - Podcasts




           eTapestry is a Blackbaud Company
2. Relationship Building:
    Web 2.0 – Message Boards




            eTapestry is a Blackbaud Company
2. Relationship Building:
         Web 2.0 - Wikipedia




           eTapestry is a Blackbaud Company
2. Relationship Building:
Web 2.0 – Personal Fundraising Pages


            Peer Fundraising Online




                 ...
eTapestry is a Blackbaud Company
2. Relationship Building:
               Web 2.0 – Personal Event Fundraising


                   Results:
 Average volu...
2. Relationship Building:
                                 Moves Management ©



 CRM Based Upon a PROVEN Roadmap

 Stat...
2. Relationship Building:
        Moves Management ©




           eTapestry is a Blackbaud Company
2. Relationship Building:
        Moves Management ©




           eTapestry is a Blackbaud Company
2. Relationship Building:
                                  Moves Management ©



 All Excuses for NOT Using CRM are Gone...
2. Relationship Building:
                                        eTap Mobile


• Included with your eTapestry service

• ...
2. Relationship Building:
                                             eTap Mobile



Search for any account
in your datab...
2. Relationship Building:
                                              eTap Mobile




Hotlinks allow you to
easily phone...
2. Relationship Building:
                                            eTap Mobile




…giving you instant
tools for your m...
2. Relationship Building:
                                              eTap Mobile




Store and see pictures,
or drill d...
2. Relationship Building:
                                          eTap Mobile




…detailing a donors
financial support
...
2. Relationship Building:
                                         eTap Mobile



Add new contact
information from your
mo...
2. Relationship Building:
                                             eTap Mobile



You can even run
queries with eTapes...
2. Relationship Building:
                                          eTap Mobile




Best of all . . .
eTapestry Mobile is
...
3. Benchmark Reporting



 How would you go about finding the number of
  lapsed donors and dollar amounts for them?
 Ho...
3. Benchmark Reporting



 Direct Comparisons are Powerful

 Accurate Data from Thousands of Non-Profits

 Ability to I...
3. Benchmark Reporting




           eTapestry is a Blackbaud Company
3. Benchmark Reporting




          eTapestry is a Blackbaud Company
3. Benchmark Reporting
    Benchmark Status Report




           eTapestry is a Blackbaud Company
3. Benchmark Reporting
Benchmark Comparison Report




            eTapestry is a Blackbaud Company
4. Donor Loyalty
                                              Questions




How do you know which donors are loyal?
Which...
4. Donor Loyalty

       Why Measure?
• More NP’s Equal More Competition


• Appropriate Donor Strategy is Easier


• Dono...
4. Donor Loyalty




    eTapestry is a Blackbaud Company
4. Donor Loyalty




    eTapestry is a Blackbaud Company
4. Donor Loyalty




  A donor’s loyalty
level is indicated on
 the search screen



                eTapestry is a Blackb...
4. Donor Loyalty


           -        Value/Strategic Fit          +




          Value Sustainers          Value Creato...
4. Donor Loyalty



 Retaining Current Donors is Job # 1

 Knowing Where to Focus is Essential

 Avoidance of Lapsed Do...
5. Community Building
                                         Donor Login



 Like it or Not You are Now Open 24/7

 Co...
5. Community Building
              Donor Login




         eTapestry is a Blackbaud Company
5. Community Building
                            Donor Login




Keith Davis




                       eTapestry is a Bl...
5. Community Building
              Donor Login




         eTapestry is a Blackbaud Company
5. Community Building
              Donor Login




         eTapestry is a Blackbaud Company
6. Web Site Optimization



 If Relationships are Built on Communications . . .

 Basic Parameters are Driven by Common ...
6. Web Site Optimization
                       Be Like Martha or Oprah




Both are Masters of Multi-Channel Marketing!

...
eTapestry is a Blackbaud Company
eTapestry is a Blackbaud Company
6. Web Site Optimization



                   E-Mail Your Web Site
            In Person
            Meetings       Event...
6. Web Site Optimization:
                             Start with a Plan


 What are the goals?
 How will we measure suc...
6. Web Site Optimization


    “There’s no better,
    faster, easier and
    cheaper place to gather
    folks of like mi...
6. Web Site Optimization:
            Before and After




            eTapestry is a Blackbaud Company
6. Web Site Optimization:
                                                     Privacy




                          DMA ...
6. Web Site Optimization:
      Needle in a Needle Stack




              eTapestry is a Blackbaud Company
6. Web Site Optimization:
     Breakthrough the Clutter




             eTapestry is a Blackbaud Company
6. Web Site Optimization:
                             Keeping it Simple
                  Database


Ecommerce
          ...
6. Web Site Optimization:
                           Next Steps


INTEGRATION is the KEY!




                 eTapestry i...
6. Web Site Optimization:
                                            Example Plan
                         Sept   Oct    ...
6. Web Site Optimization:
                                    Web Site Integration

 Does it accept donations by credit c...
6. Web Site Optimization:
              Integrate on and off line appeals




Mention Benefits &
  Ease Of Online
  Contri...
6. Web Site Optimization:
Use eMail & direct mail together




                eTapestry is a Blackbaud Company
6. Web Site Optimization:
Coordinate web & phone appeals




               eTapestry is a Blackbaud Company
6. Web Site Optimization:
                                Keys to Success


 Plan
 Take an Integrated Approach
 Timely ...
6. Web Site Optimization

 "Do one thing every day
     that scares you."
     – Eleanor Roosevelt


"We have a strategic ...
6. Web Site Optimization:
Oprah & Martha would be proud




              eTapestry is a Blackbaud Company
6. Web Site Optimization:
Oprah & Martha would be proud




              eTapestry is a Blackbaud Company
7. Research/Analytics



 Knowledge is Key to Success

 Data MUST be Accurate to be Useful

 Saving Time Allows the Dat...
eTapestry is a Blackbaud Company
eTapestry is a Blackbaud Company
eTapestry is a Blackbaud Company
eTapestry is a Blackbaud Company
eTapestry is a Blackbaud Company
Subscriber Services




       eTapestry is a Blackbaud Company
eTapestry is a Blackbaud Company
eTapestry is a Blackbaud Company
eTapestry is a Blackbaud Company
8. API
                       (Interface to the World)


 Imagine a Phone without any Outside Connections


 Allows Inte...
8. Application Program Interface
     (API): Connect to the World




               eTapestry is a Blackbaud Company
Epilogue




10 Technology Resolutions for 2008


                        Sarah Robbins
               Director of Emergin...
1. Set up a Gmail Account




             eTapestry is a Blackbaud Company
2. Post Pics to Flickr




        eTapestry is a Blackbaud Company
3. Try a Microblog




     eTapestry is a Blackbaud Company
4. Create a Google Alert




           eTapestry is a Blackbaud Company
5. Set Up an RSS




    eTapestry is a Blackbaud Company
6. Share a YouTube Video




            eTapestry is a Blackbaud Company
7. Really Use Your Cell Phone
              (Send a text or a video)




              eTapestry is a Blackbaud Company
8. Join a Social Network




           eTapestry is a Blackbaud Company
9. Share PowerPoint Slides
               (Save a tree or two!)




            eTapestry is a Blackbaud Company
10. Play a Video Game




         eTapestry is a Blackbaud Company
Thank you!


  Brooke Csukas
 Account Executive




brooke.csukas@etapestry.com



                              eTapestry...
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8 Breakthrough Strategies Seminar

  1. 1. 8 Breakthrough Strategies for the Next Decade of Fund Raising: An Executive Briefing Brooke Csukas Account Executive eTapestry is a Blackbaud Company
  2. 2. What is our history? • Founded by former execs of Master Software • First “Software as a Service” solution for nonprofits in 1999 • 6,000 nonprofit clients around the world • Became part of Blackbaud-August 2007 eTapestry is a Blackbaud Company
  3. 3. Agenda 1. Pure Fund Raising Tools • Matching Gifts • Recurring Gifts • Essentials for the “Ask” • For Impact Report • Segmentation 2. Relationship Building Tools • CRM • Email eTapestry is a Blackbaud Company
  4. 4. Agenda (cont.) 1. Relationship Building Tools (cont) • Web 2.0 • Moves Management • eTap Mobile 2. Benchmark Reporting 3. Donor Loyalty 4. Community Building (Donor Login) 5. Web Site Optimization 6. Research/Analytics 7. API (Interface to the world outside) eTapestry is a Blackbaud Company
  5. 5. “Today we have the chance to seize two hours which could have a major impact on monies raised for your mission!” Photo credit: Sorin Brinzei Jay Love CEO and Co-Founder of eTapestry eTapestry is a Blackbaud Company
  6. 6. The Rules Still Apply (It’s all about relationships… not technology) eTapestry is a Blackbaud Company
  7. 7. It is Now a New World Know the Difference eTapestry is a Blackbaud Company
  8. 8. 1. Pure Fundraising Tools “Your database is like a septic tank. (Does that comparison bother you?) If it's working well, you barely give it much thought. But nobody likes getting into a septic tank. If your database is not well maintained, you're going to have a real mess on your hands. Keep it in working order.” Jerold Panas eTapestry is a Blackbaud Company
  9. 9. 1. Pure Fundraising Tools: Matching Gifts  Quite Simply a Doubling of Donation Amounts!  Most Often Money that Falls Through the Cracks  Relationships, Relationships, Relationships  Leveraging Your Technology Investment eTapestry is a Blackbaud Company
  10. 10. 1. Pure Fundraising Tools: Matching Gifts eTapestry is a Blackbaud Company
  11. 11. 1. Pure Fundraising Tools: Matching Gifts eTapestry is a Blackbaud Company
  12. 12. 1. Pure Fundraising Tools: Matching Gifts eTapestry is a Blackbaud Company
  13. 13. 1. Pure Fundraising Tools: Matching Gifts eTapestry is a Blackbaud Company
  14. 14. 1. Pure Fundraising Tools: Recurring Gifts  The Foundation of many Fundraising Programs  Key in ePhilanthropy Transactions  Constituents become Investors rather than Donors  Technology makes it Easy eTapestry is a Blackbaud Company
  15. 15. eTapestry is a Blackbaud Company
  16. 16. 1. Pure Fundraising Tools: Recurring Gifts eTapestry is a Blackbaud Company
  17. 17. 1. Pure Fundraising Tools: Recurring Gifts eTapestry is a Blackbaud Company
  18. 18. 1. Pure Fundraising Tools: Recurring Gifts eTapestry is a Blackbaud Company
  19. 19. 1. Pure Fundraising Tools: Essentials of the Ask  It Must be Easy or it will not be Used!  “Home Page”  Investors in Your Mission  Relationship + Knowledge + Proven Plan = SUCCESS eTapestry is a Blackbaud Company
  20. 20. 1. Pure Fundraising Tools: Essentials of the Ask eTapestry is a Blackbaud Company
  21. 21. 1. Pure Fundraising Tools: Essentials of the Ask eTapestry is a Blackbaud Company
  22. 22. 1. Pure Fundraising Tools: Essentials of the Ask eTapestry is a Blackbaud Company
  23. 23. 1. Pure Fundraising Tools: For Impact Report  Based Upon Proven Results  So Simple Yet So Powerful  The Pareto Principle at it’s Best  A Report that Anyone and Everyone can use eTapestry is a Blackbaud Company
  24. 24. 1. Pure Fundraising Tools: For Impact Report  Capacity to Give Score  Relationship to Your Organization Score  Timing Score  Past Giving to Your Organization Score  Past Philanthropic Giving Score eTapestry is a Blackbaud Company
  25. 25. 1. Pure Fundraising Tools: For Impact Report eTapestry is a Blackbaud Company
  26. 26. 1. Pure Fundraising Tools: For Impact Report eTapestry is a Blackbaud Company
  27. 27. 1. Pure Fundraising Tools: For Impact Report eTapestry is a Blackbaud Company
  28. 28. 1. Pure Fundraising Tools: Segmentation  Personalize Everything You Can  Let Technology do the Work for You  Queries can be Intuitive and Easy  Think with Building Blocks and Logic eTapestry is a Blackbaud Company
  29. 29. 1. Pure Fundraising Tools: Segmentation eTapestry is a Blackbaud Company
  30. 30. 1. Pure Fundraising Tools: Segmentation eTapestry is a Blackbaud Company
  31. 31. 1. Pure Fundraising Tools: Segmentation eTapestry is a Blackbaud Company
  32. 32. eTapestry is a Blackbaud Company
  33. 33. 2. Relationship Building: Constituent Relationship Management (CRM)  Strong Relationships are from Knowing Important Details, Hopes and Dreams  Easily Supplement your Memory  Only Works if Used Daily by All  A Remarkable “Secret Weapon” for Fund Raising eTapestry is a Blackbaud Company
  34. 34. 2. Relationship Building: Constituent Relationship Management (CRM) “If you want milk from a cow, you don’t send it a letter.” Si Seymour eTapestry is a Blackbaud Company
  35. 35. 2. Relationship Building: Constituent Relationship Management (CRM) eTapestry is a Blackbaud Company
  36. 36. 2. Relationship Building: Constituent Relationship Management (CRM) eTapestry is a Blackbaud Company
  37. 37. 2. Relationship Building: Constituent Relationship Management (CRM) eTapestry is a Blackbaud Company
  38. 38. 2. Relationship Building: Constituent Relationship Management (CRM) eTapestry is a Blackbaud Company
  39. 39. 2. Relationship Building: eMail  The Foundation of the Communications Revolution  Expected by EVERY Generation Now  Use Properly or the Results are Worse than not  A Fraction of the Cost of Other Forms of Communication eTapestry is a Blackbaud Company
  40. 40. 2. Relationship Building: eMail eTapestry is a Blackbaud Company
  41. 41. 2. Relationship Building: eMail eTapestry is a Blackbaud Company
  42. 42. 2. Relationship Building: eMail eTapestry is a Blackbaud Company
  43. 43. 2. Relationship Building: eMail eTapestry is a Blackbaud Company
  44. 44. 2. Relationship Building: eMail eTapestry is a Blackbaud Company
  45. 45. 2. Relationship Building: eMail eTapestry is a Blackbaud Company
  46. 46. 2. Relationship Building: eMail Email Key Functions Tracking: bounces, opens, click-throughs Subscription management: automated unsubscribe or opting out link eTapestry is a Blackbaud Company
  47. 47. 2. Relationship Building: eMail Key Functions: Deliverability: Fulltime staff 24/7 monitoring blacklists, spam filtering and ISP standards Horsepower: Up to 300,000 emails per hour via a scheduler Spam analysis tools WYSIWYG editor eTapestry is a Blackbaud Company
  48. 48. 2. Relationship Building: Web 2.0  You are NOW the Catalyst not the Originator  Where Thousands of New Relationships can Begin  Traffic you Always Dreamed of for your Web Site  Easier than you Think to Do eTapestry is a Blackbaud Company
  49. 49. 2. Relationship Building: Web 2.0 Web 1.0 vs. Web 2.0 Web 1.0 refers to first generation Web-based content that was typically one-way static communication. Web 2.0 refers to second generation Web-based services that emphasizes two-way online collaboration and sharing among users. eTapestry is a Blackbaud Company
  50. 50. 2. Relationship Building: Web 2.0 eTapestry is a Blackbaud Company
  51. 51. 2. Relationship Building: Web 2.0 Web 1.0 vs. Web 2.0  Web 1.0 was about reading, Web 2.0 is about writing  Web 1.0 was about organizations, Web 2.0 is about communities  Web 1.0 was about home pages, Web 2.0 is about blogs  Web 1.0 was about portals, Web 2.0 is about RSS  Web 1.0 was about owning, Web 2.0 is about sharing Source: Joe Drumgoole, http://joedrumgoole.com/blog/2006/05/29/web-20-vs-web-10/ eTapestry is a Blackbaud Company
  52. 52. 2. Relationship Building: Web 2.0 – Online Video Use Source: The Wall St. Journal , 2006 eTapestry is a Blackbaud Company
  53. 53. 2. Relationship Building: Web 2.0 – Fun Video eTapestry is a Blackbaud Company
  54. 54. 2. Relationship Building: Web 2.0 eTapestry is a Blackbaud Company
  55. 55. 2. Relationship Building: Web 2.0 – Social Networking eTapestry is a Blackbaud Company
  56. 56. 2. Relationship Building: Web 2.0 – Social Networking 25,037 Friends 18,047 Friends 12,309 Friends 1,313 Friends eTapestry is a Blackbaud Company
  57. 57. 2. Relationship Building: Web 2.0 - RSS eTapestry is a Blackbaud Company
  58. 58. 2. Relationship Building: Web 2.0 - Podcasts eTapestry is a Blackbaud Company
  59. 59. 2. Relationship Building: Web 2.0 – Message Boards eTapestry is a Blackbaud Company
  60. 60. 2. Relationship Building: Web 2.0 - Wikipedia eTapestry is a Blackbaud Company
  61. 61. 2. Relationship Building: Web 2.0 – Personal Fundraising Pages Peer Fundraising Online eTapestry is a Blackbaud Company
  62. 62. eTapestry is a Blackbaud Company
  63. 63. 2. Relationship Building: Web 2.0 – Personal Event Fundraising Results:  Average volunteer sends over 30 emails  One in four emails sent by a volunteer results in a donation  Average online event gift is $59 which is a 50% increase over the average off-line gift  Many volunteers reach their stated FR Goal! eTapestry is a Blackbaud Company
  64. 64. 2. Relationship Building: Moves Management ©  CRM Based Upon a PROVEN Roadmap  Status Reports anyone would envy  The Foundation of Many a Successful Campaign  A Plan which “Stays” even if Staff does not eTapestry is a Blackbaud Company
  65. 65. 2. Relationship Building: Moves Management © eTapestry is a Blackbaud Company
  66. 66. 2. Relationship Building: Moves Management © eTapestry is a Blackbaud Company
  67. 67. 2. Relationship Building: Moves Management ©  All Excuses for NOT Using CRM are Gone  The Ultimate Tool for in the Field! eTapestry is a Blackbaud Company
  68. 68. 2. Relationship Building: eTap Mobile • Included with your eTapestry service • Specifically formatted for mobile use • Fast • Real time information – no syncing or downloading eTapestry is a Blackbaud Company
  69. 69. 2. Relationship Building: eTap Mobile Search for any account in your database eTapestry is a Blackbaud Company
  70. 70. 2. Relationship Building: eTap Mobile Hotlinks allow you to easily phone, email, or even get a map… eTapestry is a Blackbaud Company
  71. 71. 2. Relationship Building: eTap Mobile …giving you instant tools for your mobile travels eTapestry is a Blackbaud Company
  72. 72. 2. Relationship Building: eTap Mobile Store and see pictures, or drill down into a giving summary… eTapestry is a Blackbaud Company
  73. 73. 2. Relationship Building: eTap Mobile …detailing a donors financial support eTapestry is a Blackbaud Company
  74. 74. 2. Relationship Building: eTap Mobile Add new contact information from your mobile device and have all the details… eTapestry is a Blackbaud Company
  75. 75. 2. Relationship Building: eTap Mobile You can even run queries with eTapestry Mobile… eTapestry is a Blackbaud Company
  76. 76. 2. Relationship Building: eTap Mobile Best of all . . . eTapestry Mobile is no charge with your eTapestry service! eTapestry is a Blackbaud Company
  77. 77. 3. Benchmark Reporting  How would you go about finding the number of lapsed donors and dollar amounts for them?  How do you compare your organization to others?  How do we measure success of our organization with similar groups? eTapestry is a Blackbaud Company
  78. 78. 3. Benchmark Reporting  Direct Comparisons are Powerful  Accurate Data from Thousands of Non-Profits  Ability to Isolate Peer Groups  Focus Your Team on Areas with the Greatest Impact eTapestry is a Blackbaud Company
  79. 79. 3. Benchmark Reporting eTapestry is a Blackbaud Company
  80. 80. 3. Benchmark Reporting eTapestry is a Blackbaud Company
  81. 81. 3. Benchmark Reporting Benchmark Status Report eTapestry is a Blackbaud Company
  82. 82. 3. Benchmark Reporting Benchmark Comparison Report eTapestry is a Blackbaud Company
  83. 83. 4. Donor Loyalty Questions How do you know which donors are loyal? Which are accessible? Which feel trapped? Which are at risk? eTapestry is a Blackbaud Company
  84. 84. 4. Donor Loyalty Why Measure? • More NP’s Equal More Competition • Appropriate Donor Strategy is Easier • Donors Expect More • Everyone Loves to Provide Their Opinion eTapestry is a Blackbaud Company
  85. 85. 4. Donor Loyalty eTapestry is a Blackbaud Company
  86. 86. 4. Donor Loyalty eTapestry is a Blackbaud Company
  87. 87. 4. Donor Loyalty A donor’s loyalty level is indicated on the search screen eTapestry is a Blackbaud Company
  88. 88. 4. Donor Loyalty - Value/Strategic Fit + Value Sustainers Value Creators + Harvest Grow Loyalty Value Detractors Value Opportunities Convert Replace - eTapestry is a Blackbaud Company
  89. 89. 4. Donor Loyalty  Retaining Current Donors is Job # 1  Knowing Where to Focus is Essential  Avoidance of Lapsed Donors is Huge  “Keep your Friends Close” eTapestry is a Blackbaud Company
  90. 90. 5. Community Building Donor Login  Like it or Not You are Now Open 24/7  Community Involvement Creates Web Site Stickiness!  Your Mission Communication is Enhanced  Constituent Bonding is Stronger eTapestry is a Blackbaud Company
  91. 91. 5. Community Building Donor Login eTapestry is a Blackbaud Company
  92. 92. 5. Community Building Donor Login Keith Davis eTapestry is a Blackbaud Company
  93. 93. 5. Community Building Donor Login eTapestry is a Blackbaud Company
  94. 94. 5. Community Building Donor Login eTapestry is a Blackbaud Company
  95. 95. 6. Web Site Optimization  If Relationships are Built on Communications . . .  Basic Parameters are Driven by Common Sense  A Few Key Changes can Make a Huge Difference  Leverage Partners who KNOW the Non Profit Sector eTapestry is a Blackbaud Company
  96. 96. 6. Web Site Optimization Be Like Martha or Oprah Both are Masters of Multi-Channel Marketing! eTapestry is a Blackbaud Company
  97. 97. eTapestry is a Blackbaud Company
  98. 98. eTapestry is a Blackbaud Company
  99. 99. 6. Web Site Optimization E-Mail Your Web Site In Person Meetings Events An Integrated Strategy Other Tools Phone Print Blogs Text Messaging Social Networking Sites eTapestry is a Blackbaud Company
  100. 100. 6. Web Site Optimization: Start with a Plan  What are the goals?  How will we measure success?  What are the specific tactics?  Do we need any new tools or assistance?  Who is responsible for what?  Is everyone on the same page? eTapestry is a Blackbaud Company
  101. 101. 6. Web Site Optimization “There’s no better, faster, easier and cheaper place to gather folks of like minds than a Web site.” Carrie Johnson, Senior Analyst Forrester Internet Research eTapestry is a Blackbaud Company
  102. 102. 6. Web Site Optimization: Before and After eTapestry is a Blackbaud Company
  103. 103. 6. Web Site Optimization: Privacy  DMA Privacy Policy Generator: Answer 16 Questions and a Privacy Policy will be generated for your website http://www.the-dma.org/privacy/creating.shtml eTapestry is a Blackbaud Company
  104. 104. 6. Web Site Optimization: Needle in a Needle Stack eTapestry is a Blackbaud Company
  105. 105. 6. Web Site Optimization: Breakthrough the Clutter eTapestry is a Blackbaud Company
  106. 106. 6. Web Site Optimization: Keeping it Simple Database Ecommerce Advanced Email Website eTapestry is a Blackbaud Company
  107. 107. 6. Web Site Optimization: Next Steps INTEGRATION is the KEY! eTapestry is a Blackbaud Company
  108. 108. 6. Web Site Optimization: Example Plan Sept Oct Nov. Dec E-Newsletter 9/15 10/15 11/15 12/15 Pre Telemarketing 9/20 e-mail TM campaign starts 10/1 Year end direct mail 11/20 Year End E-Mail hits 1 12/20 / and 2 12/28 eTapestry is a Blackbaud Company
  109. 109. 6. Web Site Optimization: Web Site Integration  Does it accept donations by credit card? 94%  Does it have a blog? 53%  If you have a blog, can readers comment on it? 54%  If you have a blog, does it have links to other blogs 52%  Do you post any videos on your website? 75%  Do you have podcasts on your website? 32%  Do you host message boards? 22%  Do you provide an RSS feed to your website? 29% • Overbrook Foundation Survey of Human Rights NPO’s in 2007 eTapestry is a Blackbaud Company
  110. 110. 6. Web Site Optimization: Integrate on and off line appeals Mention Benefits & Ease Of Online Contributions eTapestry is a Blackbaud Company
  111. 111. 6. Web Site Optimization: Use eMail & direct mail together eTapestry is a Blackbaud Company
  112. 112. 6. Web Site Optimization: Coordinate web & phone appeals eTapestry is a Blackbaud Company
  113. 113. 6. Web Site Optimization: Keys to Success  Plan  Take an Integrated Approach  Timely & Focused - Act Quickly When Needed  Test Something New All The Time  “SHOP” Others  Think Targeted One-To-One Marketing  People Give to People  Have Fun!!!! eTapestry is a Blackbaud Company
  114. 114. 6. Web Site Optimization "Do one thing every day that scares you." – Eleanor Roosevelt "We have a strategic plan. It's called doing things." – Herb Kelleher eTapestry is a Blackbaud Company
  115. 115. 6. Web Site Optimization: Oprah & Martha would be proud eTapestry is a Blackbaud Company
  116. 116. 6. Web Site Optimization: Oprah & Martha would be proud eTapestry is a Blackbaud Company
  117. 117. 7. Research/Analytics  Knowledge is Key to Success  Data MUST be Accurate to be Useful  Saving Time Allows the Data to be Used!  Database Integration and Updating Makes the Process much Easier eTapestry is a Blackbaud Company
  118. 118. eTapestry is a Blackbaud Company
  119. 119. eTapestry is a Blackbaud Company
  120. 120. eTapestry is a Blackbaud Company
  121. 121. eTapestry is a Blackbaud Company
  122. 122. eTapestry is a Blackbaud Company
  123. 123. Subscriber Services eTapestry is a Blackbaud Company
  124. 124. eTapestry is a Blackbaud Company
  125. 125. eTapestry is a Blackbaud Company
  126. 126. eTapestry is a Blackbaud Company
  127. 127. 8. API (Interface to the World)  Imagine a Phone without any Outside Connections  Allows Integration to the Fullest  Reduces or Eliminates Errors in Data Handling  Your Technology ROI Increases Dramatically! eTapestry is a Blackbaud Company
  128. 128. 8. Application Program Interface (API): Connect to the World eTapestry is a Blackbaud Company
  129. 129. Epilogue 10 Technology Resolutions for 2008 Sarah Robbins Director of Emerging Technologies Mediasauce eTapestry is a Blackbaud Company
  130. 130. 1. Set up a Gmail Account eTapestry is a Blackbaud Company
  131. 131. 2. Post Pics to Flickr eTapestry is a Blackbaud Company
  132. 132. 3. Try a Microblog eTapestry is a Blackbaud Company
  133. 133. 4. Create a Google Alert eTapestry is a Blackbaud Company
  134. 134. 5. Set Up an RSS eTapestry is a Blackbaud Company
  135. 135. 6. Share a YouTube Video eTapestry is a Blackbaud Company
  136. 136. 7. Really Use Your Cell Phone (Send a text or a video) eTapestry is a Blackbaud Company
  137. 137. 8. Join a Social Network eTapestry is a Blackbaud Company
  138. 138. 9. Share PowerPoint Slides (Save a tree or two!) eTapestry is a Blackbaud Company
  139. 139. 10. Play a Video Game eTapestry is a Blackbaud Company
  140. 140. Thank you! Brooke Csukas Account Executive brooke.csukas@etapestry.com eTapestry is a Blackbaud Company
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