SO YOU’VE DEFINED
YOUR BIG IDEA
YOUR VALUES
YOUR PURPOSE
HOW DO YOU SHARE THEM
THROUGH YOUR BRAND?
People-Made at the Happy Startup Sumercamp

BRAND IS
WHAT THE
BRAND DOES.

2
People-Made at the Happy Startup Sumercamp

THE WALLS HAVE
COME DOWN

3
People-Made at the Happy Startup Sumercamp

TRANSLATING WHAT YOU BELIEVE
INTO WHAT YOU DO

4
1. EXPRESS YOUR
VALUES THROUGH
YOUR PRODUCTS
AND SERVICES
People-Made at the Happy Startup Sumercamp

AIRBNB

A COMMUNITY THAT ENRICHES THE
WORLD THROUGH SHARING SPACE

AIRBNB DISA...
People-Made at the Happy Startup Sumercamp

BERTS

WE ONLY SELL THINGS WE LOVE

“IF IT DOESN’T DO
WHAT IT’S MEANT TO DO
WE...
People-Made at the Happy Startup Sumercamp

PATAGONIA

DON’T BUY IT

THE COMMON THREADS INITIATIVE
A challenging response ...
2. BUILDING AN INTERNAL CULTURE
THAT’S TRUE TO YOUR VALUES
People-Made at the Happy Startup Sumercamp

COKE

SHARING A MOMENT

INVITING EMPLOYEES TO SHARE A MOMENT

Bringing togethe...
People-Made at the Happy Startup Sumercamp

ZAPPOS

HIRE FOR FIT

LETTING THE RIGHT ONE IN
$3,000 to leave?

12
3. OPEN UP
TO YOUR
CUSTOMERS
People-Made at the Happy Startup Sumercamp

BRIDGEWATER

BRINGS INTO FOCUS THE
PEOPLE BEHIND THE PRODUCTS

LETTING EVERYON...
People-Made at the Happy Startup Sumercamp

MADE.COM

CUTTING OUT
THE MIDDLEMAN

CROWD-SOUCED DESIGN: THE LOVEBIRD
62 Desi...
AUTHENTIC BRANDS
THAT DO WHAT THEY SAY
People-Made at the Happy Startup Sumercamp

THANKS
Brook Calverley
Founder & Managing Partner, People-Made
+44 (0)7968 475...
People made x happy startup
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People-Made's presentation to the Happy Start-up Summercamp: expressing your brand values through your products and serivces

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People made x happy startup

  1. 1. SO YOU’VE DEFINED YOUR BIG IDEA YOUR VALUES YOUR PURPOSE HOW DO YOU SHARE THEM THROUGH YOUR BRAND?
  2. 2. People-Made at the Happy Startup Sumercamp BRAND IS WHAT THE BRAND DOES. 2
  3. 3. People-Made at the Happy Startup Sumercamp THE WALLS HAVE COME DOWN 3
  4. 4. People-Made at the Happy Startup Sumercamp TRANSLATING WHAT YOU BELIEVE INTO WHAT YOU DO 4
  5. 5. 1. EXPRESS YOUR VALUES THROUGH YOUR PRODUCTS AND SERVICES
  6. 6. People-Made at the Happy Startup Sumercamp AIRBNB A COMMUNITY THAT ENRICHES THE WORLD THROUGH SHARING SPACE AIRBNB DISASTER RESPONSE Making it easy for hosts to offer space for free and connect with those in need 6
  7. 7. People-Made at the Happy Startup Sumercamp BERTS WE ONLY SELL THINGS WE LOVE “IF IT DOESN’T DO WHAT IT’S MEANT TO DO WE DON’T SELL IT” 7
  8. 8. People-Made at the Happy Startup Sumercamp PATAGONIA DON’T BUY IT THE COMMON THREADS INITIATIVE A challenging response to Black Friday 8
  9. 9. 2. BUILDING AN INTERNAL CULTURE THAT’S TRUE TO YOUR VALUES
  10. 10. People-Made at the Happy Startup Sumercamp COKE SHARING A MOMENT INVITING EMPLOYEES TO SHARE A MOMENT Bringing together, uniting outside and inside 11
  11. 11. People-Made at the Happy Startup Sumercamp ZAPPOS HIRE FOR FIT LETTING THE RIGHT ONE IN $3,000 to leave? 12
  12. 12. 3. OPEN UP TO YOUR CUSTOMERS
  13. 13. People-Made at the Happy Startup Sumercamp BRIDGEWATER BRINGS INTO FOCUS THE PEOPLE BEHIND THE PRODUCTS LETTING EVERYONE IN Getting closer to the action 14
  14. 14. People-Made at the Happy Startup Sumercamp MADE.COM CUTTING OUT THE MIDDLEMAN CROWD-SOUCED DESIGN: THE LOVEBIRD 62 Designers 12,000 votes 15
  15. 15. AUTHENTIC BRANDS THAT DO WHAT THEY SAY
  16. 16. People-Made at the Happy Startup Sumercamp THANKS Brook Calverley Founder & Managing Partner, People-Made +44 (0)7968 475666 brook.calverley@people-made.com 27 Paul St. London EC2A 4JU www.people-made.com @wearepeoplemade 17
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