2. Album Packaging (front)
“love ..angel..music.. Baby” album title is located The photograph on the front of the packaging shows
in the top left hand corner of the packaging of the the artist sat in a thrown but in a more slouched
box to inform the audience, but to portray the position, contrasting on how royalty is portrayed
artists personality through the format to not take which portrays the pop genre as it shows a styles
to much attention away from the artist as she is change just make popularity. The image is saturated
what sells. The font is in a very feminine angelic in black and white tones making it look mysterious
style to portray her music to make the audience with the sense of class so that the audience want to
feel the same . look further then the packaging.
„Gwen Stefani‟ artist title is
located in the bottom right hand
corner to work with the album
title as the readers eye will
naturally read from left to right
so the title is shown then
followed by the artists name to
keep the audience intrigued. The
same style font as used in the
album title is used for the artist
name to show how the style of
the lettering and the words relate
to the personality of the artist.
The font is saturated with a gold
tone to connote a royal and
higher class of status about this
artist
3. Album Packaging (back)
The back of the packaging cover
shows the lists of the song names
on both cd‟s to inform the
audience . The gold and burgundy
colour theme is to enhance the
portrayal of wealth and royalty
through out the style of the
artists album. The same font is
continuously used through the
lettering of the packaging to
enhance even further the type of
elegance and grace that is trying
to be shown through the relation
of her music style and the change
in how class is represented.
Small print and a bar code are used at the bottom of the packaging to , to
highlight the copyright act , that the product is for sale use . The small print also
names producers and record labels to create a brand identity for these
institutions through working with named artists so there work gets recognised
and produces sales and income of there own benefit as well as the music artist
.
4. Album front cover
This logo tells the audience
that there is two CD‟s with
this product two is always
better then one it means they
are getting more of what they
like as an audience.
Colour image is used on
the cover of the album
opposed to the black and
white image used on the
packaging cover. The use
of variation in colour
shows that is music artist
is not frightened to try
different styles, this
should be portrayed over
to the target audience to
make them feel the way
she does , to show people
it is okay to be different
and try new styles it‟s
what gets you noticed. The front cover to the cd album is a continued format
The style of the from the packaging of the album but it reveals more
photograph makes it look about the artist and her style. The same them is used for
like a painting the album title and the artists name, to not take to
emphasising on the artists much attention away from the artist as she is what sells
artistic and creative flare the product. The font is in a very feminine angelic style
to be inventive and try to portray her music to make the audience feel the
new things . same.
5. Album back Cover
This image is located at the
left hand side as the music
artist is posed with her head
to the right looking on at her
lists of songs that have been
designed for this album.
Through this the audience can
look ant the list and at the
photograph of the artist and
see how the song title relates
to her personae of character
that is been portrayed and
sold within this album.
Website addresses to sell the
brand of the artist in one way
or another , through different
ways of media the target
audience can still relate to
the artist if its not through
Small print and a bar code are used at the bottom of the packaging to , to
her album then but website
highlight the copyright act , that the product is for sale use . The small print also
access.
names producers and record labels to create a brand identity for these
institutions through working with named artists so there work gets recognised
and produces sales and income of there own benefit as well as the music artist
.
6. Inside of album case
The digipak insert for the inside of the album case is less iconic then the outer case for the album.
The image on the left hand side of the case shows a clock the clock can connote that the audience
needs to hurry up and listen to her music, as when the case is opened it is the first image that is seen
by the audiences eye as naturally we look left to right so by looking at this image it means it is only a
matter of time before you start listen to the music. The image on the right hand side is a lot more
subtle in comparison to the rest of the of the digipak , this image relates to another album that Gwen
Stefani has so it shows that there is a link in her music, the design shows this. Her music must be based
around a story, society problem or relationships from personal life but there must be a link behind it all
for her to include a previous design with a recent album.
7. CD Design
CD 1 CD 2
01. What You Waiting For? 01. What You Waiting For? - Jacques Lu Cont's TWD
02. Rich Girl (feat. Eve) Mix
03. Hollaback Girl 02. What You Waiting For? - Jacques Lu Cont's TWD
04. Cool Dub
05. Bubble Pop Electric (feat. Johnny Vulture) 03. What You Waiting For? - Live
06. Luxurious 04. Harajuku Girls - Live
07. Harajuku Girls 05. Hollaback Girl - Hollatronix Remix by Diplo
08. Crash 06. Cool - Photek Remix
09. The Real Thing 07. Hollabak Girl - Dance Hollaback Remix by Tony
10. Danger Zone Kanal
12. Long Way To Go (Gwen Stefani and Andre 3000)
The designs on inserts for the CD slots are repeated on the CD the subtle white design is used on the first CD as
the music that is on this disk is very individual and purely her designs and songs, with a small number of featured
artists where as the second CD design is very dark and with a retro design on it to show how her music is
challenging the genre by including mix‟s with the songs to make her style more R&B opposed to pop. This shows
at the artist is not afraid to challenge stereotypes and make new styles.
