Target audience of media


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Target audience of media

  1. 1. Audience based on: - Age - Gender - Class/Income - Ethnicity - Race
  2. 2. When carrying out our audience researchand questionnaires, we asked peoplebetween the ages of 16-20. As a result ofthis, we were able to see what sub-genre ofa ‘Thriller’ they preferred, (seen below in theform of a graph), and what conventionsthey would like to see, (seen on the nextslide as a graph).
  3. 3. Titles over a black background 10%
  4. 4. As a group, we are trying to accommodate allthese features to attract this age range. As well asthis, by having the characters in the film’s ages as25/26 – as seen by one of our characters below -we are trying to attract a wider audience –allowing people of these ages to attempt to relateto the lifestyle/some activity of the characters,therefore opening the target age bracket further.
  5. 5. We want to attract those who want to see the stereotype ofgenders broken. In many films, it is usually seen that males are thedominant gender on-screen, being strong, fearless, and powerful.However, our film would portray the male character as someonewho is instead, living in fear, weak, and powerless against thefemale character. In the media industry, females are perceivedas weak, somewhat insignificant; their purpose is usually to eitherbe saved by a male character so he looks good, or to glamourisethe film. But, our film would show the polar opposite – with thefemale character being psychotic, oblivious, and the centralfocus of the film.
  6. 6. As it is a low-budget film, viewers are able to see what canbe made from low finances. Even though there would belittle investment, audiences can witness what the outcomeis, and be proud that not a lot of money was spent in theprocess of making the film. As the final grossing of the filmwould be unknown, it is less likely that money would be lostdue to its low budget. As well as this, by allowing both ourcharacters to have jobs, we are giving the working classsomething they may be able to relate to in our film.
  7. 7. The film would mainly be focused onBritish people. As the film would be anindependent British film, British peoplemay feel proud/sense of pride that aBritish film which features British actorshas been released.
  8. 8. Although white people are usually perceived asthe protagonists of a film, our film would portrayone as psychotic, and the other as someone livingin fear. This way, the characters are both seen asweak: the psychotic character being weakmentally, and the other character being weakphysically. Consequently, our film would disregardthe usual view of white people in the film industry,and portray them in a contrasting way.
  9. 9. Audiences based on: - Attitudes - Tastes - Personality Types
  10. 10. People who are alert; they need to keep up with the fast-paced storyline.Open-minded; they need to follow the film going against thetypical stereotypes – willing to watch the film that would breakaway from the usually seen portrayal of genders.People who can get caught up inthe world of the story; the frequentuse of close-ups of the characterswill let audiences see the clearexpressions/emotions of thecharacter – enabling viewers to know exactly what thecharacter is thinking/feeling, allowing them to relate/associatewith the character, to feel as though they know them.
  11. 11. People who like the idea of representation, as the film would not followthe usual representation of genders, we want to attract audiences whoare uninterested/tired of the typical view. Therefore, by our film goingagainst this, we aim to attract those who want to see a film that showsa different side to the representation of the characters within the film.People who like to work out the storyline of a film because, as ourgenre is a ‘Psychological Thriller’, it includes mind-games. Also, viewerswill have to keep up with what is going on in the characters mind, aswell as their activity/setting. Audiences who enjoy a wide variety of film genres: ‘Horror’ as our filmwill include slight hints of fear, and ‘Mystery’, because it will also includetension, and in some parts be quite vague as it is withholdinginformation from audiences. However, the main genre would be a‘Thriller’, as our film would involve a quick pace, and suspense wouldbe carried out throughout the duration of the film.
  12. 12. People who are imaginative; in the opening sequence of the film, there is nodialogue – meaning audiences will have to think about what is going on,and what may have led to the circumstances as no dialogue is helping themto understand the relationship between characters/the story so far. As aresult of this, viewers will have to imagine their version of the plot, and goalong with the psychological elements included in the film.People who are able to keep up with the storyline, as well as thepsychological aspects of the film. Audiences will need to work out parts ofthe film that the movie may only hint at. Viewers will need to have their ownunderstanding/meaning/interpretation of the film.People who are quite serious because, due tothe dark/creepy atmosphere of the film – whichwould also be emphasized by the dull coloursof the characters costumes . Unlike bright colours which would connote a happy, fun environment,dark colours would help build up a mysterious,solemn tone to the film.