Power Of Unity

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Delivered at the 2009 Recession Buster Roadshow in New Zealand by Broni McSweeney, the presentation looked at ways fitness professionals can join with others in and associated with the industry, so as …

Delivered at the 2009 Recession Buster Roadshow in New Zealand by Broni McSweeney, the presentation looked at ways fitness professionals can join with others in and associated with the industry, so as to create win wins for all involved.

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  • 1. Just because you are not financially successful does not mean you are not a great trainer Make wealth a goal The links you can form with others to help your business flourish
  • 2. BRAND “A brand is a collection of perceptions in the mind of the consumer."
    • Increase the confidence people via your affiliations.
    • REPs
    • The Club you work out
    • Awards
    • Testimonials
    • Celebrities
    • Dieticians
    • Physiotherapists
    • Suppliers
    • Events
    • The car you drive
    “What's the reason to trust …a new business we knows nothing about? My god, it's the brand." Laurel Cutler "You can't build a reputation on what you are going to do." Henry Ford
  • 3. BLANK THIS IS A BLANK BOX Blank Lank Ll Ll E E E
  • 4. Decreasing your advertising costs and sharing the work load
    • Pay ¼ of the costs for an 0800 number, newspaper advertising, website, brochures etc
    • Joining forces with trainers, group fitness instructors and other health and fitness professionals
    • in same district
    • in other districts
    • ,
  • 5. Bring on other trainers
    • Passive income potential
    • Backup
    • Builds your brand
    • Newsletter
    • How to do it?
  • 6. I love…
    • Your business card
    • Lead boxes
    • Local teams, events, parties!
  • 7.  
  • 8.
    • http:// www.youtube.com/watch?v =RXbfCQ6eV_I&feature=related
  • 9. The Power Of Unity Broni McSweeney [email_address]
  • 10.  
  • 11.  
  • 12.