• Save
Marketing Tips & Tricks to Bootstrap Your Way to ROI
Upcoming SlideShare
Loading in...5
×
 

Marketing Tips & Tricks to Bootstrap Your Way to ROI

on

  • 393 views

Presented in partnership with the Chicagoland Chamber of Commerce, Broker Savant on Thursday, June 13th. Learn the marketing tips and tricks startups use to stretch their marketing budget and create ...

Presented in partnership with the Chicagoland Chamber of Commerce, Broker Savant on Thursday, June 13th. Learn the marketing tips and tricks startups use to stretch their marketing budget and create a serious return on investment.

Presented by Cate Conroy, CEO & Founder of Conroy Media Group, you will have a chance to learn all of the inside marketing tips and tricks that startup marketers use to make every dollar count. You'll learn:

- How to establish a baseline for your marketing goals
- The steps to understanding and reaching your target audience
- Tools you need to create content that connects with your audience and generates business
- Analytics tools and important shortcuts to save you time when analyzing results

Attendees will leave with a strategy they can implement immediately to start seeing an ROI on their marketing efforts.

Statistics

Views

Total Views
393
Slideshare-icon Views on SlideShare
323
Embed Views
70

Actions

Likes
0
Downloads
0
Comments
0

1 Embed 70

http://www.brokersavant.com 70

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Marketing Tips & Tricks to Bootstrap Your Way to ROI Marketing Tips & Tricks to Bootstrap Your Way to ROI Presentation Transcript

    • Bootstrap Your Way ToMarketing ROIMarketing tips & tricks fromstartup marketer Cate ConroyPresented by@Cate #BoostrapROI @BrokerSavant
    • Marketing StructureBrand StoryDataContentSocialMediaPR EmailDirectMailAudience@Cate #BoostrapROI @BrokerSavant
    • Brand StoryDataContentSocialMediaPR EmailDirectMailAudience@Cate #BoostrapROI @BrokerSavantMarketing Structure
    • Brand StoryWhy?Your audience needs to know who you are and why theyshould work with you.How?• Branding package• Onliness statement• Mission statement@Cate #BoostrapROI @BrokerSavantMarketing Structure
    • Brand Story@Cate #BoostrapROI @BrokerSavantMarketing Structure
    • Brand StoryOnliness statement“Our brand is the only _______ that __________.”Mission statementWhy are you in business?What image do you want to convey?What level of service do you provide?@Cate #BoostrapROI @BrokerSavantMarketing Structure
    • Marketing StructureBrand StoryDataContentSocialMediaPR EmailDirectMailAudience@Cate #BoostrapROI @BrokerSavant
    • Marketing StructureDataWhy?You need to know what works and what doesn’t.How?• Google Analytics & Solutions Gallery (free)• Clicky (free up to 3,000 daily pageviews)• Kissmetrics (paid)• Informly (paid)@Cate #BoostrapROI @BrokerSavant
    • Marketing StructureDataGoals?- What are you hoping to achieve?- How will you know when you’ve been successful?- What metrics will track your progress?- Which system tracks those metrics?@Cate #BoostrapROI @BrokerSavant
    • Marketing StructureBrand StoryDataContentSocialMediaPR EmailDirectMailAudience@Cate #BoostrapROI @BrokerSavant
    • Marketing StructureContentWhy?You need to communicate your brand story to youraudience & begin a conversation.How?• Audience Personas• Communications Roadmap• Thematic & Editorial Content Calendars@Cate #BoostrapROI @BrokerSavant
    • Marketing StructureContentContent Calendar@Cate #BoostrapROI @BrokerSavantSunday Monday Tuesday Wednesday Thursday Friday SaturdayTopic 1 Title,AuthornameTitle,AuthornameTopic 2 Title,AuthornameTopic 3 Title,AuthornameTopic 4
    • Marketing StructureBrand StoryDataContentSocialMediaPR EmailDirectMailAudience@Cate #BoostrapROI @BrokerSavant
    • Marketing StructureSocialMediaPR EmailDirectMailWhy?Communicate via your audience’s preferred channel – notyours.How?• Distribution Strategy• Hootsuite (free), SproutSocial (paid)• Express Pigeon, MailChimp, Constant Contact• PR Firm@Cate #BoostrapROI @BrokerSavant
    • Marketing StructureSocialMediaPR EmailDirectMail@Cate #BoostrapROI @BrokerSavantURL TargetAudienceEnewsletter? LinkedIn? Twitter? PRwww.abc.comMaryMarketerYes No Yes#HelloYes:CMO MagNYTimeswww.blogpost.comPaul ProductManagerNo Yes Yes#ProductDevNo
    • Marketing StructureBrand StoryDataContentSocialMediaPR EmailDirectMailAudience@Cate #BoostrapROI @BrokerSavant
    • Marketing StructureAudienceWhy?The relationship with your audience is like dating – youneed to treat them well, learn their likes/dislikes and berespectful.How?• Talk to them.• Surveys (Google Forms, SurveyMonkey).• Analytics.@Cate #BoostrapROI @BrokerSavant
    • Marketing StructureAudienceAsk1. What has been the best part of this month?2. What has been the hardest part of this month?3. What do you need?@Cate #BoostrapROI @BrokerSavant
    • Marketing StructureBrand StoryDataContentSocialMediaPR EmailDirectMailAudience@Cate #BoostrapROI @BrokerSavant
    • Marketing StructureRepeat.Often.@Cate #BoostrapROI @BrokerSavant
    • Thank You.BrokerSavant.com chicagolandchamber.org@BrokerSavant @ChicagolandCmbrConroyMediaGroup.com@Cate@Cate #BoostrapROI @BrokerSavant
    • Links To Tools Mentioned:Google Analytics – http://www.google.com/analytics& Solutions Gallery - http://www.google.com/analytics/learn/solutions-gallery.htmlGoogle Drive – http://www.drive.google.comClicky – http://clicky.com/Kissmetrics – https://www.kissmetrics.com/Informly – http://inform.ly/Hootsuite – https://hootsuite.com/Sprout Social - http://sproutsocial.com/Express Pigeon – https://expresspigeon.com/Mail Chimp – http://mailchimp.com/Constant Contact - http://www.constantcontact.com/@Cate #BoostrapROI @BrokerSavant