Using YouTube, Pinterest, and Google+ for Job Search
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Using YouTube, Pinterest, and Google+ for Job Search

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This last presentation in our series on using social media for job search covers YouTube, Pinterest, and Google+. Find out how you can create and promote video resumes. Use Pinterest to build online ...

This last presentation in our series on using social media for job search covers YouTube, Pinterest, and Google+. Find out how you can create and promote video resumes. Use Pinterest to build online portfolios. Try Google+ for networking with colleagues.

Presented by Jackie Buck and Brooke Roegge on July 17, 2012. View this webinar on YouTube at http://youtu.be/IHgvutM9t6c

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  • Thanks for attending. [introduce ourselves] Today we’ll cover using YouTube, Pinterest and Google+ for job search. I’ll start with YouTube, then Jackie will cover Pinterest and Google+ After that we’ll take your questions – we plan to use this as a wrap-up session for the social media series we’ve been hosting, so your questions can be anything related to social media. If you have any questions left over from our other sessions on Facebook, Twitter, and LinkedIn, feel free to ask them.
  • So I’ll go ahead and get started with the portion on YouTube. Today I’ll cover how you can create a video resume and what types of video resumes exist How to promote your video resume And other creative things you can try to find work through YouTube
  • First thing to note - if you decide to create a video resume, it should supplement your real resume, not replace it. Video resumes should be short and sweet. So don’t create a video where you read your resume on camera, or tell your entire work/education history. A video resume is meant to be more of a story about why you’re the best candidate for a job. You should certainly highlight key points in your work history that would cause you to standout as a candidate – but you should also leave the employer wanting to learn more about you.
  • Before you embark on creating a video resume, ask yourself a few things: How will your video resume differ from your paper resume? What extra information can you put in your video resume that makes you stand out? Are you prepared for the risk of going viral? You could become a global internet sensation, especially if you opt to make a more creative video resume that grabs attention. Just some things to ponder.
  • No matter what kind of video resume you decide to make, take the time to get the technical details right. You’ll need: Good, clean audio. There shouldn’t be background noises, echos, clicks, hisses, pops, and the like. Have decent lighting. Too much or too little light can be distracting. Take the time to record segments until you get them right. With video, you have the luxury of doing things over if you make a mistake – so take advantage of that. Also, edit out mistakes after you’re done filming. Windows and Macintosh computers come with free movie-editing software that allows you to do this. You can also download free software off the web made by other companies. Ideally though, if you can afford it, hire a company that can take care of the audio and video for you. If you don’t have a background in videography or audio recording, these technical details can be hard to get right. Take pressure off yourself by letting someone else take care of recording you, so you can concentrate on what it is that you want to say.
  • Generally, there are 2 types of video resumes – traditional and creative. Traditional video resumes focus on professional qualities and portray the job seeker in a professional manner. Creative video resumes, on the other hand, are bolder and risker. The job seeker forgoes tradition in favor of getting attention through humor, music, high quality design, or other methods. Note - due to time and bandwidth constraints, I can’t play videos during this webinar – but all of the videos you see pictured in today’s presentation are linked back to YouTube. After the presentation, I’ll send out the PowerPoint slides for you to download. From that, you can click the pictures and watch the videos.
  • Let’s start by looking at what does (and doesn’t) make for a good traditional video resume.
  • First, it’s important to keep it professional. Dress for the kind of job you want. Besides clothes, your overall appearance should be well-groomed. When speaking, talk about what professional qualities you offer that make you a standout candidate. Also, focus the camera above your waist. Very rarely do you see full-body shots in a traditional video resume.
  • Make sure you have a clean and simple background. It doesn’t have to be a plain white background, but make sure it is relatively uncluttered.
  • Another thing you should do is keep it short - traditional video resumes are generally 60-90 seconds long. Like I mentioned earlier, you should leave the employer wanting to learn more about you, so don’t rattle off your entire work history.
  • You also want to look into the camera at all times and speak clearly.
  • To pull that off, you’ll need to write out and practice what you want to say ahead of time. If you read from a script or use cue cards, it will be obvious and distracting to the viewer.
  • Definitely don’t talk about what you do in your personal time.
  • It’s also recommended that you refrain from using special effects.
  • Finally, be mindful of your body language. It’s okay to use simple gestures that emphasize what you’re saying, but try not to touch the upper part of your body (like touching your face, rubbing your head, scratching your back, etc.) while you’re on camera. This is also distracting.
  • So that’s a traditional video resume. Another thing you can try is a creative video resume. These are risky and harder to pull off, but they do have positive results if they’re well done. With a creative video resume, you can break all the rules I just gave you. You don’t have to dress professional, you don’t have to keep it to 90 seconds. The only thing you need to do is explain why you’re the best candidate for the job.
  • Some people have tried writing songs about why an employer should hire them. This method worked for the Whole Foods Market girl on the right – she got hired at the store she was applying to work at.
  • Some people have used YouTube videos to show off their design skills. Both of these videos have hundreds of thousands of views and were written about in national magazines. The one on the right was listed by Forbes as the best video resume they’ve ever seen.
  • Many people try using humor to stand out. This often gets them a lot of attention. It may not result in the dream job that they want, but it does open doors for them. This happened for Michael, the guy pictured on the right. He wanted a job at Google and made a humorous video resume as a plea for an interview. As a result, he did get an interview at Google and many other high-profile corporations. Google decided not to hire him, but that was okay because he wound up taking a job offer at a start-up in San Francisco instead. So get creative – you don’t have to sing, or design, or be funny. You can stretch the limits. In fact, the more unique you are, the better your chances are of getting noticed.
  • Regardless of which type of video resume you go with, you’ll need to promote it once you’ve made it.
  • Promoting your video is relatively easy. Just link to it from your: Paper resume Online resume Website Online portfolio Business card LinkedIn account Other?
  • Also, make sure your video resume can be discovered by search engines. All YouTube videos have a tag section – put keywords and phrases in the tag section that are relevant to the video. This will help search engines find and index your resume, so that people can find it when they use the search engine. Tip: use quotes for phrases (“applying for a job”), put commas between words and phrases.
  • In addition to video resumes, you can also land work through YouTube using other ways…
  • One thing you can try is the “post and hope” approach (aka the Justin Bieber approach). The Post and Hope approach involves posting a video on YouTube of you doing something you love to do and hope that someone discovers you and helps you turn it into a full-time career. This generally works best for people interested in careers in the performing arts (singing, dancing, acting, etc.). This was how Justin Bieber was discovered and launched his career.
  • For those job seekers with technical skills, you can also use YouTube to showcase your talents using the “Build It / Demo” approach. Make videos showing off things that you’ve built – such as mobile applications, software. If you build non-tech stuff like cabinets or furniture, you could also use the Build It approach to show off your skills. Or, prove that you’re an expert in your field by staying on top of all the latest tech hardware and/or software. Create and post demos of new products soon after they are released. This can build your reputation as an expert for tech-related things.
  • Online contests are another way to land a job. One popular contest you are probably all familiar with are the annual Doritos superbowl ads (on left). Doritos offers prizes to anyone who can create a winning superbowl commercial. Not only is this a great way for Doritos to engage their fans, but it’s also a great way for a regular Joe to promote his skills in acting, directing, videography, and more. Other companies also hold video contests - on the right is an example from Hewlett Packard. For this video, two young men used an HP contest to show off their design and tech skills. One nice thing about online contests is that they give anyone a chance to show what they can do and get their name out there. If you have a chance to enter a video contest, give it a try!
  • Pinterest is another hot social networking site that takes idea of corkboards - the kind that you’d pin notes, recipe, letters, mementos to – and creates an online equivalent. You can set up separate “boards” online and give them categories (one board for recipes, one for photos you like, etc.). Then, you pin webpages that you like or find interesting. to those boards – basically a visual bookmarking tool. (Quick note: since Pinterest is visual, it helps if the page you’re bookmarking has an interesting or eye-catching photo on it.)
  • Discover your passions. Perhaps you're a job seeker who is just starting out, or maybe you're a workforce veteran but are looking to change careers. Let's say you're pursuing a job in architecture ; you can go to the architecture category on Pinterest and get inspired by the different images you find. Or if you aren't sure what you're truly passionate about, you can browse through the different categories — ranging from women's apparel to photography to art. If you are drawn to a certain category and keep going back for more, perhaps that's an industry worth exploring for your next job.
  • Get the facts. Pinterest can be used to find information about any topic under the sun. Not only do people post images, but they also post articles, infographics and how-to videos. If, for example, you're interested in social media jobs , you can type in "social media trends" in the search box and related pins/boards/people will pop up in your results. If you're a recent or soon-to-be college graduate, you can check boards from The National Association of Colleges and Employers to find relevant employment statistics. Or head to CareerBuilder's infographics board for economy and job-related facts.
  • Build a portfolio. If you're in a creative or design -related field, Pinterest is a great place to build your portfolio without having to develop your own website. You can create a board showcasing your design work or pin your visually-appealing résumé. It's an easy way to share links with potential employers, and it also shows that you're up on the latest social media and networking trends. One note of caution: Pinterest can't be used solely to sell yourself or your products; therefore, you'll need to diversify your pins by including other non-personal images or ideas that inspire you.
  • Find and investigate prospective employers. One of the frequent tips we give on The Work Buzz is to research potential employers before applying and interviewing by visiting their websites and social media pages. Since more and more companies are joining Pinterest, you should add it to your list of places to research and connect with prospective employers. If appropriate, you may even want to mention something you saw on their Pinterest boards during an interview, i.e., "I saw that you pinned a picture from your recent all-staff kick-off meeting on Pinterest. Can you tell me more about that meeting?"
  • Here’s an example of someone’s Pinterest profile/boards. This user has set up some boards with job seeking tips. (Briefly go over boards) which is all focused on Pinterest If I clicked on Job Search Advice…
  • This is where I would go – this is the page for that specific board. Each one of these pictures is a link to a page on the web. (You can see here what I mean about Pinterest being a visual bookmarking tool. Pictures help when pinning items.)
  • Then, to see a specific item, click on the image. Example: “Pinterest” image – goes to a jobseekers’ guide to Pinterest… if you click on that…
  • It takes you to this article. That is Pinterest in a nutshell.
  • You have options for accessibility and privacy. On Pinterest, you can choose to link to your Facebook and Twitter pages and personal or professional websites. The site also offers the option of having your pins show up in your Facebook Timeline. If you do attach your Pinterest account to your other personal pages, remember that employers research candidates via their social media sites. So be sure to keep your profiles and pins professional and set privacy settings accordingly. If you don't want your Pinterest profile to be easily found, there are instructions in Pinterest's help section on how to prevent your account from appearing in Google search
  • Google + is a multilingual social networking site that is said to be a lot like Facebook except without the Facebook privacy issues. It began in June 2011 as an ‘invite only’ test site and due to the incredible interest - in Sept 2011 it began open to all. Currently it has over 250 M registered members.. It is a great way to network online-and for introverts, it allows them to participate in the networking craze. You can add anyone on G+ to your circles. That’s a huge benefit and a feature similar to Twitter
  • When it comes to SM and job hunting everyone immediately thinks of L-In and rightly so but the new up and comer has been G+. And it can help you complement your L-in profile. Google+ allows you to show your”personality” in a well done G+ profile. You probably know now that most hiring managers or HR professionals “google” you when you are job hunting—they are looking for more than L-in. G+ can help show them a bit of your of the “fun side of your personality.” Follow an expert in your field, stay abreast of what is happening in your industry. Is mobile-friendly.
  • Google + organizes people into groups called “circles”. Some circles are prebuilt for you like your friends circle,your family circle and your acquaintance circle. You can rename your circles by double-clicking on them and you can add additional circles of contact. Circles are how you view people’s information is coming into you and who you share your information with. You can search for names, you can search for interesting people and seeing who they are following. For me, I want to search and follow people who are of experts in my career field. The Stream in the main message section of G+ and you can add text, pictures, video, links, and place information there. You can choose who you share your information with. People add lots of things-I see lots of photos there. It is great to have conversations inside “Hangout” the live video system as well as in the comments section of various posts. Value of conversations in G+ seems to be much better than FB right now.
  • Google + organizes people into groups called “circles”. Some circles are prebuilt for you like your friends circle,your family circle and your acquaintance circle. You can rename your circles by double-clicking on them and you can add additional circles of contact. Circles are how you view people’s information is coming into you and who you share your information with. You can search for names, you can search for interesting people and seeing who they are following. For me, I want to search and follow people who are of experts in my career field. The Stream in the main message section of G+ and you can add text, pictures, video, links, and place information there. You can choose who you share your information with. People add lots of things-I see lots of photos there. It is great to have conversations inside “Hangout” the live video system as well as in the comments section of various posts. Value of conversations in G+ seems to be much better than FB right now.
  • Google + organizes people into groups called “circles”. Some circles are prebuilt for you like your friends circle,your family circle and your acquaintance circle. You can rename your circles by double-clicking on them and you can add additional circles of contact. Circles are how you view people’s information is coming into you and who you share your information with. You can search for names, you can search for interesting people and seeing who they are following. For me, I want to search and follow people who are of experts in my career field. The Stream in the main message section of G+ and you can add text, pictures, video, links, and place information there. You can choose who you share your information with. People add lots of things-I see lots of photos there. It is great to have conversations inside “Hangout” the live video system as well as in the comments section of various posts. Value of conversations in G+ seems to be much better than FB right now.
  • As a recap-these pictures will identify the 5 easy steps to getting started on G+.
  • Thank you for listening to the last of our social media webinar presentations. We are happy to answer any questions that you may have at this time.

Using YouTube, Pinterest, and Google+ for Job Search Presentation Transcript

  • 1. Using YouTube, Pinterest, and Google+ for Job Search Brooke Roegge and Jackie Buck SPHR Minnesota Department of Employment and Economic Development July 17th, 2012
  • 2. IntroductionYouTube: – Creating a video resume – Promoting your video resume – Other ways you can find work via YouTube
  • 3. Creating a Video Resume
  • 4. Creating a Video Resume A video resume should supplement your real resume, not replace it.
  • 5. Creating a Video ResumeBefore starting, ask yourself:•How does the video resume differ from the paper resume?•What extra information does it offer?•Are you prepared for the risk of going viral?
  • 6. Creating a Video ResumeTechnical tips:•Capture good audio (no background noises or echos)•Have decent lighting•Record segments until youget them right•Edit out mistakes(using Windows Live MovieMaker, iMovie, more)
  • 7. Creating a Video Resume Traditional Creative
  • 8. Traditional Video Tips
  • 9. Traditional Video Tips Keep it professional (dress, appearance, content)
  • 10. Traditional Video Tips Background should be clean and simple
  • 11. Traditional Video Tips 60-90 seconds long
  • 12. Traditional Video Tips Look into the camera and speak clearly
  • 13. Traditional Video Tips Write out and practice what you want to say ahead of time (don’t read a script or use cue cards)
  • 14. Traditional Video Tips
  • 15. Traditional Video Tips Keep the special effects to a minimum
  • 16. Traditional Video Tips Be mindful of your body language
  • 17. Creative Video Tips
  • 18. Creative Video TipsSing about why they shouldhire you…
  • 19. Creative Video TipsShow off your designskills…
  • 20. Creative Video TipsUse humor to stand out…
  • 21. Promote Your Video Resume
  • 22. Promote Your Video ResumeLink to video from:•Paper resume•Online resume•Website•Online portfolio•Business card•LinkedIn account Image source: http://us.moo.com/partner/youtube-cc/
  • 23. Promote Your Video ResumeMake it findable (YouTube tags) Tip: use quotes for phrases, like “video resume”
  • 24. Other Things You Can Try
  • 25. Other Things You Can Try Post and Hope (aka the Justin Bieber approach)
  • 26. Other Things You Can TryBuild It / Demo approach
  • 27. Other Things You Can TryOnline contests
  • 28. Questions?
  • 29. The Pinterest PhenomenonVirtual pinboardCreate boards on any topicVisual branding tool#3 Most activesocial media site siteHighly addictive
  • 30. Discover your passions
  • 31. • Get the facts Recruiting jobs
  • 32. •Build a portfolioor pin your visuallyappealing resumePinterest cannot beused solely forselling yourself
  • 33. Before applying . . .• Find and investigate prospective employers on Pinterest Want to work for Google??
  • 34. Accessibility and privacy• Link to Facebook and Twitter accounts• Set privacy settings accordingly• Employers research candidates on social media sites• Check Pinterest’s help section for tips on privacy settingsExtra tip:• Schedule “Pinterest breaks”
  • 35. Google +New ways of sharing all across Google
  • 36. Google has power Think of SEO as you build your profile Nurture new and existing relationships Use it as a complement to LinkedInWhat you won’t find on•Lots of job postings
  • 37. Getting started on Google +• Join it• Create your profile• Set your privacy settings• Share at least on interesting update• Create ‘circles’ and start connecting• Add to your stream• Participate in video conversations ‘Hangout’
  • 38. Circles
  • 39. Google +Introduce yourself Follow interestingfolks Connect with friends and familyChoose who you share with Say “hi” & communicate
  • 40. Brooke Roegge & Jacqueline Buck SPHRDepartment of Employment & Economic Development Follow us on @minnesotaworks @positivelymn