What is it ?   How can it help in Job Search ?Jackie Buck SPHR * Brooke Roegge
SOCIAL MEDIA
◦ Social media describes the online  technologies and practices that people use  to share opinions, insights, experiences,...
   -Expedites Conversation   -Delivers Content to a wide audience   -Allows you to participate in the    creation & dev...
--What do I hope to accomplish online?--What part of my professional life do Iwant to showcase?Once you have answered thes...
Using          to land your next JOB1.Follow target companies2.Contact employers directly3.Use BranchOut for networking4.K...
http://learn.linkedin.com
-Create a specific email address-3,000 invitations allowed-5 “I Don’t Knows”-Keep your profile updated
-Write recommendations-Join personal & professional groups-Participate in Questions & Answers
THE BASICS OF  TWITTER
TWITTER IS A MASS TEXT-MESSAGING SERVICETHAT ALLOWS YOU TO SEND SHORT    140 CHARACTER UPDATES         OR “TWEETS”TO A BUN...
IT IS ABOUT NETWORKING,BRANDING, MARKETING, BUSINESS              TWITTER IS NOT              ABOUT……              CHATTIN...
   Tweet something of VALUE   Tweet on a regular basis   Get “retweeted”   Use link-shrinking services (tinyurl.com) ...
Hashtags are a word or phrase preceded by #to monitor who is saying what about a topic.        “Twitter handle” = Username...
   PROVIDE access to other professionals   PROVIDE exposure & credibility   PROVIDE personal & professional    relation...
- PROMOTE YOURSELF- “POST & HOPE”- BE CREATIVE- JOIN ONLINE CONTESTS
Tipsgetting your jobsearching startedon social networks
•Twitter:   –Pace yourself   –Routinely update at least once 2x a week   –Search for and join in on relevant conversations...
What social media accounts do we have?What are we doing with them?
DEED has 2 Twitter accounts:    MinnesotaWorks    PositivelyMN
MinnesotaWorks.net Twitter account:                    http://twitter.com/minnesotaworks                            or @Mi...
Examples of tweeted job listings from MinnesotaWorks.net:
Post from the MinnesotaWorks.net blog:
Job seeker and career advice:
DEED Twitter account:                          http://twitter.com/positivelymn                                 or @Positiv...
Press releases:
“Inside information:”
Info for Minnesota businesses:
Minnesota businesses in the news:
DEED Facebook account:                    http://www.facebook.com/positivelymnAudience:  Mostly job seekersWe post:  Job...
Job postings from MinnesotaWorks.net:
Job seeking and career advice:
Why Minnesota is a great place to work/live:
DEED YouTube account:               http://www.youtube.com/user/deedminnesotaAudience:  Non-specific (agency account)We p...
QUESTIONS ???Jacqueline Buck       &Brooke Roegge
Introduction to Social Media for Job Counselors
Introduction to Social Media for Job Counselors
Introduction to Social Media for Job Counselors
Introduction to Social Media for Job Counselors
Introduction to Social Media for Job Counselors
Introduction to Social Media for Job Counselors
Introduction to Social Media for Job Counselors
Introduction to Social Media for Job Counselors
Introduction to Social Media for Job Counselors
Introduction to Social Media for Job Counselors
Introduction to Social Media for Job Counselors
Introduction to Social Media for Job Counselors
Introduction to Social Media for Job Counselors
Introduction to Social Media for Job Counselors
Introduction to Social Media for Job Counselors
Introduction to Social Media for Job Counselors
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Introduction to Social Media for Job Counselors

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A presentation by Jackie Buck and Brooke Roegge, offered to Minnesota Department of Employment and Economic Development (DEED) job counselors in March 2012.

The goal of this presentation was to provide our staff with an introduction to social media and how popular sites can be used by job seekers. The first portion of the presentation provides an introduction to Facebook, YouTube, Twitter, and LinkedIn. The second portion covers DEED's existing social media accounts and how DEED uses those accounts.

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Introduction to Social Media for Job Counselors

  1. 1. What is it ? How can it help in Job Search ?Jackie Buck SPHR * Brooke Roegge
  2. 2. SOCIAL MEDIA
  3. 3. ◦ Social media describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives.◦ Helps people find YOU and you find THEM!
  4. 4.  -Expedites Conversation -Delivers Content to a wide audience -Allows you to participate in the creation & development of content. -Not about the size of network but how you use it.
  5. 5. --What do I hope to accomplish online?--What part of my professional life do Iwant to showcase?Once you have answered these questions get online!
  6. 6. Using to land your next JOB1.Follow target companies2.Contact employers directly3.Use BranchOut for networking4.Keep privacy settings open enough5.Inform your network that you are in the job hunt6.Optimize your profile for job search
  7. 7. http://learn.linkedin.com
  8. 8. -Create a specific email address-3,000 invitations allowed-5 “I Don’t Knows”-Keep your profile updated
  9. 9. -Write recommendations-Join personal & professional groups-Participate in Questions & Answers
  10. 10. THE BASICS OF TWITTER
  11. 11. TWITTER IS A MASS TEXT-MESSAGING SERVICETHAT ALLOWS YOU TO SEND SHORT 140 CHARACTER UPDATES OR “TWEETS”TO A BUNCH OF PEOPLE AT ONCE “FOLLOWERS”
  12. 12. IT IS ABOUT NETWORKING,BRANDING, MARKETING, BUSINESS TWITTER IS NOT ABOUT…… CHATTING WITH YOUR FRIENDS BUT ……….. ABOUT PROMOTING YOURSELF
  13. 13.  Tweet something of VALUE Tweet on a regular basis Get “retweeted” Use link-shrinking services (tinyurl.com) Answer questions
  14. 14. Hashtags are a word or phrase preceded by #to monitor who is saying what about a topic. “Twitter handle” = Username DM = direct message RT = retweet FTW = celebratory remark
  15. 15.  PROVIDE access to other professionals PROVIDE exposure & credibility PROVIDE personal & professional relationships when you connect to others in your industry PROVIDE a venue to demonstrate your expertise & provide expertise
  16. 16. - PROMOTE YOURSELF- “POST & HOPE”- BE CREATIVE- JOIN ONLINE CONTESTS
  17. 17. Tipsgetting your jobsearching startedon social networks
  18. 18. •Twitter: –Pace yourself –Routinely update at least once 2x a week –Search for and join in on relevant conversations of interest•LinkedIn: –Fill in as much as you are comfortable with on your profile –Find and join groups that interest you –Personalize your invitations to connect –Acknowledge those who want to connect with you•Facebook: –Search for industry events and find 1-2 you can attend –A good profile photo helps to humanize you –When you join a group, leave a small note to introduce yourself TIPS & INFO
  19. 19. What social media accounts do we have?What are we doing with them?
  20. 20. DEED has 2 Twitter accounts:  MinnesotaWorks  PositivelyMN
  21. 21. MinnesotaWorks.net Twitter account: http://twitter.com/minnesotaworks or @MinnesotaWorksAudience:  Job seekers  Career counselors  RecruitersWe post:  Jobs from MinnesotaWorks.net  Promote the MinnesotaWorks.net blog  Job seeking advice and tips
  22. 22. Examples of tweeted job listings from MinnesotaWorks.net:
  23. 23. Post from the MinnesotaWorks.net blog:
  24. 24. Job seeker and career advice:
  25. 25. DEED Twitter account: http://twitter.com/positivelymn or @PositivelyMNAudience:  Businesses  Media  Anyone interested in news about our agency, MN biz, or the MN economyWe post:  Press releases  “Inside” information  Info that businesses might find helpful  MN businesses in the news
  26. 26. Press releases:
  27. 27. “Inside information:”
  28. 28. Info for Minnesota businesses:
  29. 29. Minnesota businesses in the news:
  30. 30. DEED Facebook account: http://www.facebook.com/positivelymnAudience:  Mostly job seekersWe post:  Jobs from MinnesotaWorks.net  Job seeking and career advice  Misc. information about why Minnesota is a great place to work/live
  31. 31. Job postings from MinnesotaWorks.net:
  32. 32. Job seeking and career advice:
  33. 33. Why Minnesota is a great place to work/live:
  34. 34. DEED YouTube account: http://www.youtube.com/user/deedminnesotaAudience:  Non-specific (agency account)We post:  Overviews of DEED services  Promotional material (Voc. Rehab success story, Minnesotium, etc.)  Tutorial videos
  35. 35. QUESTIONS ???Jacqueline Buck &Brooke Roegge

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