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Introduction to Social Media for Job Counselors
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Introduction to Social Media for Job Counselors

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A presentation by Jackie Buck and Brooke Roegge, offered to Minnesota Department of Employment and Economic Development (DEED) job counselors in March 2012. ...

A presentation by Jackie Buck and Brooke Roegge, offered to Minnesota Department of Employment and Economic Development (DEED) job counselors in March 2012.

The goal of this presentation was to provide our staff with an introduction to social media and how popular sites can be used by job seekers. The first portion of the presentation provides an introduction to Facebook, YouTube, Twitter, and LinkedIn. The second portion covers DEED's existing social media accounts and how DEED uses those accounts.

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    Introduction to Social Media for Job Counselors Introduction to Social Media for Job Counselors Presentation Transcript

    • What is it ? How can it help in Job Search ?Jackie Buck SPHR * Brooke Roegge
    • SOCIAL MEDIA
    • ◦ Social media describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives.◦ Helps people find YOU and you find THEM!
    •  -Expedites Conversation -Delivers Content to a wide audience -Allows you to participate in the creation & development of content. -Not about the size of network but how you use it.
    • --What do I hope to accomplish online?--What part of my professional life do Iwant to showcase?Once you have answered these questions get online!
    • Using to land your next JOB1.Follow target companies2.Contact employers directly3.Use BranchOut for networking4.Keep privacy settings open enough5.Inform your network that you are in the job hunt6.Optimize your profile for job search
    • http://learn.linkedin.com
    • -Create a specific email address-3,000 invitations allowed-5 “I Don’t Knows”-Keep your profile updated
    • -Write recommendations-Join personal & professional groups-Participate in Questions & Answers
    • THE BASICS OF TWITTER
    • TWITTER IS A MASS TEXT-MESSAGING SERVICETHAT ALLOWS YOU TO SEND SHORT 140 CHARACTER UPDATES OR “TWEETS”TO A BUNCH OF PEOPLE AT ONCE “FOLLOWERS”
    • IT IS ABOUT NETWORKING,BRANDING, MARKETING, BUSINESS TWITTER IS NOT ABOUT…… CHATTING WITH YOUR FRIENDS BUT ……….. ABOUT PROMOTING YOURSELF
    •  Tweet something of VALUE Tweet on a regular basis Get “retweeted” Use link-shrinking services (tinyurl.com) Answer questions
    • Hashtags are a word or phrase preceded by #to monitor who is saying what about a topic. “Twitter handle” = Username DM = direct message RT = retweet FTW = celebratory remark
    •  PROVIDE access to other professionals PROVIDE exposure & credibility PROVIDE personal & professional relationships when you connect to others in your industry PROVIDE a venue to demonstrate your expertise & provide expertise
    • - PROMOTE YOURSELF- “POST & HOPE”- BE CREATIVE- JOIN ONLINE CONTESTS
    • Tipsgetting your jobsearching startedon social networks
    • •Twitter: –Pace yourself –Routinely update at least once 2x a week –Search for and join in on relevant conversations of interest•LinkedIn: –Fill in as much as you are comfortable with on your profile –Find and join groups that interest you –Personalize your invitations to connect –Acknowledge those who want to connect with you•Facebook: –Search for industry events and find 1-2 you can attend –A good profile photo helps to humanize you –When you join a group, leave a small note to introduce yourself TIPS & INFO
    • What social media accounts do we have?What are we doing with them?
    • DEED has 2 Twitter accounts:  MinnesotaWorks  PositivelyMN
    • MinnesotaWorks.net Twitter account: http://twitter.com/minnesotaworks or @MinnesotaWorksAudience:  Job seekers  Career counselors  RecruitersWe post:  Jobs from MinnesotaWorks.net  Promote the MinnesotaWorks.net blog  Job seeking advice and tips
    • Examples of tweeted job listings from MinnesotaWorks.net:
    • Post from the MinnesotaWorks.net blog:
    • Job seeker and career advice:
    • DEED Twitter account: http://twitter.com/positivelymn or @PositivelyMNAudience:  Businesses  Media  Anyone interested in news about our agency, MN biz, or the MN economyWe post:  Press releases  “Inside” information  Info that businesses might find helpful  MN businesses in the news
    • Press releases:
    • “Inside information:”
    • Info for Minnesota businesses:
    • Minnesota businesses in the news:
    • DEED Facebook account: http://www.facebook.com/positivelymnAudience:  Mostly job seekersWe post:  Jobs from MinnesotaWorks.net  Job seeking and career advice  Misc. information about why Minnesota is a great place to work/live
    • Job postings from MinnesotaWorks.net:
    • Job seeking and career advice:
    • Why Minnesota is a great place to work/live:
    • DEED YouTube account: http://www.youtube.com/user/deedminnesotaAudience:  Non-specific (agency account)We post:  Overviews of DEED services  Promotional material (Voc. Rehab success story, Minnesotium, etc.)  Tutorial videos
    • QUESTIONS ???Jacqueline Buck &Brooke Roegge