Be the first to like this
In this POV from Amplifi Commerce's Digital Performance Marketing practice, we'll review our recommended approach to Google's Universal Analytics beta.
Google Universal Analytics offers compelling improvements over the current, asynchronous
(and legacy synchronous) versions of Classic Google
Analytics and is the way forward. We recommend that
properties begin the upgrade process as soon as is feasible to avoid the potential downtime, tracking issues
and missing data triggered by the automatic transfer of a
property to Universal Analytics by