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Week 05 wrapup
 

Week 05 wrapup

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AngelCube week 5 wrap up

AngelCube week 5 wrap up

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Week 05 wrapup Week 05 wrapup Presentation Transcript

  • David Chiapoco David Truong Cyril Gaillard
  • THE WEEK JUST GONE... The Business •iPhone version rejected • Found 100 persons to contact (press, blogs) •3 cross selling opportunities created •2nd potential school workshop/ feedback loop created •first talk with potential angel
  • CONVERSION RATE STEADY ? Conversion rate over time
  • TIME TO OPTIMISE IN-APP PRICE$ DownloadsProfit projection at $3.99 for different conversion rates
  • TIME TO OPTIMISE IN-APP PRICE$ DownloadsProfit projection at $4.99 for different conversion rates
  • WHAT WE HAVE LEARNED •We need to come up with test plan (Test Flight good option but beta testers hard to find) •To have sustainable growth we need to increase K-Factor •Adding features is adding another ball to juggle, another thing to maintain, market. =>is it capturing value and/or creating value?
  • THOUGHTS ON 2 FEATURES Convert features to capture value
  • THIS WEEK...•Send press release•Adding Facebook and Twitter with incentive toshare (give away free levels customisation)•Adding more targeted metrics