THE WEEK JUST GONE... The Business •iPhone version rejected • Found 100 persons to contact (press, blogs) •3 cross selling opportunities created •2nd potential school workshop/ feedback loop created •ﬁrst talk with potential angel
CONVERSION RATE STEADY ? Conversion rate over time
TIME TO OPTIMISE IN-APP PRICE$ DownloadsProﬁt projection at $3.99 for different conversion rates
TIME TO OPTIMISE IN-APP PRICE$ DownloadsProﬁt projection at $4.99 for different conversion rates
WHAT WE HAVE LEARNED •We need to come up with test plan (Test Flight good option but beta testers hard to ﬁnd) •To have sustainable growth we need to increase K-Factor •Adding features is adding another ball to juggle, another thing to maintain, market. =>is it capturing value and/or creating value?
THOUGHTS ON 2 FEATURES Convert features to capture value
THIS WEEK...•Send press release•Adding Facebook and Twitter with incentive toshare (give away free levels customisation)•Adding more targeted metrics