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  • 1. David Truong David Chiapoco Cyril GaillardMonday, 7 May 12
  • 2. THE WEEK JUST GONE... The Business •iPhone version submitted • Met with primary school teachers •Starting metrics on sales funnel •Design of new website finalised •StoryBoard for game trailer finalised •Innovation bay application submitted •Adding Facebook fansMonday, 7 May 12
  • 3. CONVERSION RATE UP... Conversion rate over timeMonday, 7 May 12
  • 4. DOWNLOAD FLAT.. Conversion rate over timeMonday, 7 May 12
  • 5. WHAT WE HAVE LEARNED •We won’t have a business with customer lifetime value of $2.99. Need to create more revenue opportunities •Launch is the most important moment for a iOS gameMonday, 7 May 12
  • 6. THIS WEEK... •Go to Mag Nation, Readings, and write down all relevant journalists •Need 100 contacts by end of week •10 press releases with different angles ready to be submitted when iPhone version comes out •Talking to iPhone developer in Adelaide for possible partnership / cross sellingMonday, 7 May 12
  • 7. Monday, 7 May 12