Broccol-e-games in AngelCube Week 01

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Slides showing what we achieved, what we have learned and what we are working on in week 2 for the AngelCube program in Melbourne, Australia.

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Broccol-e-games in AngelCube Week 01

  1. 1. Cyril Gaillard David TruongDavid Chiapoco
  2. 2. v. 1.1 submitted to app store(updates according to feedback from existing users)
  3. 3. INNOVATION GRANT Stage 1 application
  4. 4. CUSTOMER VALIDATIONSurvey: 27 responsesF2F: 10Countries: Australia, India,Brazil, Scotland62% between 30-40 yearsold63% female82% with 1 or 2 children
  5. 5. ASSUMPTIONS Concerned about child wasting too much time on games/entertainment/ etc Important that child plays EDU games Math game needs to be aligned to school curriculum Parents love to share results
  6. 6. ASSUMPTIONS Concerned about child wasting too much time on games/entertainment/ etc Important that child plays EDU games Math game needs to be aligned to school curriculum Parents love to share results
  7. 7. Concerned about child wasting too much time on games/entertainment/etc
  8. 8. Important that child plays EDU games
  9. 9. Math game needs to be aligned to school curriculum
  10. 10. Parents love to share results
  11. 11. MARKETING CHANNELS Newspapers/Magazines don’t matter Social media slightly unimportant Search engines slightly important Online reviews/ratings very important Word of mouth very important School’s recognition very important
  12. 12. BUYING HABITSRequire a demo/trial before purchase Flexibility with pricing
  13. 13. THIS WEEK...19 gave contact details for follow up F2F interviews if possible?
  14. 14. THIS WEEK... Porting to iPhone versionMake incremental improvements/update to game
  15. 15. THIS WEEK...Cancelling plans to align to school curriculums (for now...)
  16. 16. THIS WEEK...Continue building relationships with online review sites / blogs / communities (marketing for v.1.2 release)
  17. 17. THIS WEEK...Continue watching kids/parents interact with the game

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