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Broccol-e-games in AngelCube Week 01
 

Broccol-e-games in AngelCube Week 01

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Slides showing what we achieved, what we have learned and what we are working on in week 2 for the AngelCube program in Melbourne, Australia.

Slides showing what we achieved, what we have learned and what we are working on in week 2 for the AngelCube program in Melbourne, Australia.

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    Broccol-e-games in AngelCube Week 01 Broccol-e-games in AngelCube Week 01 Presentation Transcript

    • Cyril Gaillard David TruongDavid Chiapoco
    • v. 1.1 submitted to app store(updates according to feedback from existing users)
    • INNOVATION GRANT Stage 1 application
    • CUSTOMER VALIDATIONSurvey: 27 responsesF2F: 10Countries: Australia, India,Brazil, Scotland62% between 30-40 yearsold63% female82% with 1 or 2 children
    • ASSUMPTIONS Concerned about child wasting too much time on games/entertainment/ etc Important that child plays EDU games Math game needs to be aligned to school curriculum Parents love to share results
    • ASSUMPTIONS Concerned about child wasting too much time on games/entertainment/ etc Important that child plays EDU games Math game needs to be aligned to school curriculum Parents love to share results
    • Concerned about child wasting too much time on games/entertainment/etc
    • Important that child plays EDU games
    • Math game needs to be aligned to school curriculum
    • Parents love to share results
    • MARKETING CHANNELS Newspapers/Magazines don’t matter Social media slightly unimportant Search engines slightly important Online reviews/ratings very important Word of mouth very important School’s recognition very important
    • BUYING HABITSRequire a demo/trial before purchase Flexibility with pricing
    • THIS WEEK...19 gave contact details for follow up F2F interviews if possible?
    • THIS WEEK... Porting to iPhone versionMake incremental improvements/update to game
    • THIS WEEK...Cancelling plans to align to school curriculums (for now...)
    • THIS WEEK...Continue building relationships with online review sites / blogs / communities (marketing for v.1.2 release)
    • THIS WEEK...Continue watching kids/parents interact with the game