David Chiapoco David Truong Cyril Gaillard
THE WEEK JUST GONE...        The Business        •Completed dev for the iPad        retina version        •iPhone version ...
THE WEEK JUST GONE...The Marketing•Stopped all FB & twitter retweetcampaigns , ROI = low•consolidated a list of emailconta...
APP FRIDAY EFFECTS     Website hits     iTunes/bit.ly link
APP FRIDAY EFFECTS    Downloads
APP FRIDAY EFFECTS      Purchases
APP FRIDAY EFFECTS     Geography
APP FRIDAY EFFECTS   Charting in the USA
APP FRIDAY EFFECTS   Charting in the USA
APP FRIDAY EFFECTS     FB page effects
WHAT WE HAVE LEARNED•Social media marketing has low ROI •Not part of purchasing cycle•App promotions can work but are shor...
THIS WEEK...•Finish Mac version•Send out newsletter to schools (by batches) - ifapproved by mailchimp•Create framework/tem...
Broccol-e-games in AngelCube Week 08
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Broccol-e-games in AngelCube Week 08

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Slides showing what we achieved, what we have learned and what we are working on in week 8 for the AngelCube program in Melbourne, Australia.

Published in: Education, Technology, Business
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  • Broccol-e-games in AngelCube Week 08

    1. 1. David Chiapoco David Truong Cyril Gaillard
    2. 2. THE WEEK JUST GONE... The Business •Completed dev for the iPad retina version •iPhone version ready to be submitted •Mac Version 70% done •Meeting with Tony Mittelmark to fine tune our strategy Looking at licensing games after expanding portfolio
    3. 3. THE WEEK JUST GONE...The Marketing•Stopped all FB & twitter retweetcampaigns , ROI = low•consolidated a list of emailcontacts of primary schoolsaround Australia•Participated in App Friday, familyapp website featuring apps if priceis discounted
    4. 4. APP FRIDAY EFFECTS Website hits iTunes/bit.ly link
    5. 5. APP FRIDAY EFFECTS Downloads
    6. 6. APP FRIDAY EFFECTS Purchases
    7. 7. APP FRIDAY EFFECTS Geography
    8. 8. APP FRIDAY EFFECTS Charting in the USA
    9. 9. APP FRIDAY EFFECTS Charting in the USA
    10. 10. APP FRIDAY EFFECTS FB page effects
    11. 11. WHAT WE HAVE LEARNED•Social media marketing has low ROI •Not part of purchasing cycle•App promotions can work but are short lived•Hard to time promotions between multiple marketingchannels (blogs, PR, promotions, etc) to sustain increase•Product strategy can involve brand association
    12. 12. THIS WEEK...•Finish Mac version•Send out newsletter to schools (by batches) - ifapproved by mailchimp•Create framework/template for future games•Release iPad Retina version (pending approval)•Decide on character to use in first template game•Storyboard complete for first “consumable”

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