Cyril GaillardDavid Chiapoco David Truong
THE WEEK JUST GONE...        The Business        •Press release gone out        •Contacted by Apple        •Creating relat...
CONVERSION RATE STEADY ?    Conversion rate over time
WEBSITE REDESIGN
BUSINESS CARDS
WHAT WE HAVE LEARNED •Any PR is good PR •Apple has strict marketing guidelines •We need to form a stronger business case (...
THIS WEEK...•Send through preliminary marketing materials toApple•Social sharing implementation in iOS app withincentive t...
Broccol-e-games in AngelCube Week 06
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Broccol-e-games in AngelCube Week 06

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Slides showing what we achieved, what we have learned and what we are working on in week 6 for the AngelCube program in Melbourne, Australia.

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  • Broccol-e-games in AngelCube Week 06

    1. 1. Cyril GaillardDavid Chiapoco David Truong
    2. 2. THE WEEK JUST GONE... The Business •Press release gone out •Contacted by Apple •Creating relationship •iPad version being updated to Retina + social sharing •iPhone version on hold (developer relations) •Wisdom council (3 people) •Cross selling (1 online, 1 in pipeline) •Meeting with Dept Edu - relationship developing
    3. 3. CONVERSION RATE STEADY ? Conversion rate over time
    4. 4. WEBSITE REDESIGN
    5. 5. BUSINESS CARDS
    6. 6. WHAT WE HAVE LEARNED •Any PR is good PR •Apple has strict marketing guidelines •We need to form a stronger business case (multiple revenues, acquisition plan)
    7. 7. THIS WEEK...•Send through preliminary marketing materials toApple•Social sharing implementation in iOS app withincentive to share (discounted price)•Rework acquisition plan and get stronger metrics•Set up new website with metrics•Send business cards for print

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