2. THE WEEK JUST GONE... The Business •v1.1 available on app store •Finished v1.2, with more features to increase stickiness •Gaddie pitch •Blog launched •Legals
3. THE WEEK JUST GONE...The Marketing (free)•Began populating our contact list/CRM (40+parents/teachers)•Game featured in important edu blog•Testimonial from Texas Computer EducationAssociation (Recommended iPad app)•Beta test group of 25+ parents in UK•Game submitted to 20+ free review sites•Small FB ad campaign to test ROI
4. THE WEEK JUST GONE... The Game •Features locked, begin porting to iPhone •Divide the size of game by 2 •Revamp of game levels & questions planned •LOTS of feedback from customers to process
5. THE WEEK JUST GONE...This happened...
6. THE WEEK JUST GONE...The result
7. THE WEEK JUST GONE...The result
8. WHAT WE HAVE LEARNED•Assumption: being featured (what’s hot) in Ozwould make us rich•Highly ranked or featured in Australia is not goingto pay the bills•Focus is key (product)•Free marketing channels are hard to measure ROI•Good customer service = tons of value for us•Game needs to be < 20MB for iPad/iPhoneversion
9. THIS WEEK... Porting to iPhone
10. THIS WEEK... Press release drafts?
11. THIS WEEK...Press-Kit for game (trailers, hi-res assets, press release)
12. THIS WEEK...Restructuring game play and learning content (ﬁnd teacher as an advisor)