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Food and Restaurant Licensing
 

Food and Restaurant Licensing

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An overview of how our company leverages restaurant and food brands to retail.

An overview of how our company leverages restaurant and food brands to retail.

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    Food and Restaurant Licensing Food and Restaurant Licensing Presentation Transcript

    • Our Focus: Solely on Consumer Brands Our Specialty: Food Brands & the Food Category
    • Unequalled Food Licensing Experience
      • Strategic & complete Food-to-Food programs
      3. Experience extends across: - consumer marketplace - foodservice marketplace
      • Expertise across multiple food categories, trends, platforms & day parts
    • The only licensing agency that follows the food & restaurant industry on a daily basis
    • The BSLG Difference
      • We excel in licensing into both the consumer and B2B marketplaces
      • Licensing goal for our clients: drive traffic back to their core business
      • Partner with best-in-category companies having powerful distribution & enthusiasm for the brand
      • Build programs that are strategic, not opportunistic
    • Our special touch with food & restaurant brands makes BSLG an industry leader
    • Our programs have been nominated for “Best Corporate Brand Licensee of the Year” five years in a row! International Licensing Industry Excellence Awards Recognizing the industry’s most impressive and successful licensed products
    • Broad Street Licensing Group named one of the “TOP 20 LICENSING AGENCIES 2009”
    • Our deal for Burger King snacks line named “ BEST BRAND EXTENSION 2008”
    • A “Taste” of What We do
    • Marrying Innovation to the Right Brand: Snacks
      • New flavoration + “right” brand
      • Presence in non-restaurant channels
      • Worldwide success
    • Cutty Sark – Sauces, dressings, marinades, desserts - w/Cutty Sark flavorations;
      • Greater consumer relevance
      • Opened new distribution channels
      Bruegger’s Bagels – Bagels & cream cheese; frozen bagel sandwiches
      • Extends the restaurant experience to at home & on-the-go segments
      • Broadens brand’s consumer reach in “quick launch” sectors like vending
    • Creamsicle & Popsicle - confections full line – 6 flavorations
      • Expanded brand’s existing retail partnerships & penetrated new markets
      ReaLemon – RTD lemonade; meat marinades; salad dressings; cookies ReaLime – Drink mixers for restaurants & bars
      • Supermarket cross-aisle sales
      • Greater consumer relevance
      • Opened new distribution channels
      • Complete “CIA Masters Collection” line of kitchen products
      The Culinary Institute of America
      • cookware
      • cutlery
      • bakeware
      • serveware
      • gadgets
      • pantryware
      • utensils
      • blenders
      • small electrics
    • CIA: B2B Food Service
      • Hotel & restaurant tableware
      • Chef’s apparel & footwear
      • Innovative recipe/chef solution programs