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Food and Restaurant Licensing

Food and Restaurant Licensing



An overview of how our company leverages restaurant and food brands to retail.

An overview of how our company leverages restaurant and food brands to retail.



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    Food and Restaurant Licensing Food and Restaurant Licensing Presentation Transcript

    • Our Focus: Solely on Consumer Brands Our Specialty: Food Brands & the Food Category
    • Unequalled Food Licensing Experience
      • Strategic & complete Food-to-Food programs
      3. Experience extends across: - consumer marketplace - foodservice marketplace
      • Expertise across multiple food categories, trends, platforms & day parts
    • The only licensing agency that follows the food & restaurant industry on a daily basis
    • The BSLG Difference
      • We excel in licensing into both the consumer and B2B marketplaces
      • Licensing goal for our clients: drive traffic back to their core business
      • Partner with best-in-category companies having powerful distribution & enthusiasm for the brand
      • Build programs that are strategic, not opportunistic
    • Our special touch with food & restaurant brands makes BSLG an industry leader
    • Our programs have been nominated for “Best Corporate Brand Licensee of the Year” five years in a row! International Licensing Industry Excellence Awards Recognizing the industry’s most impressive and successful licensed products
    • Broad Street Licensing Group named one of the “TOP 20 LICENSING AGENCIES 2009”
    • Our deal for Burger King snacks line named “ BEST BRAND EXTENSION 2008”
    • A “Taste” of What We do
    • Marrying Innovation to the Right Brand: Snacks
      • New flavoration + “right” brand
      • Presence in non-restaurant channels
      • Worldwide success
    • Cutty Sark – Sauces, dressings, marinades, desserts - w/Cutty Sark flavorations;
      • Greater consumer relevance
      • Opened new distribution channels
      Bruegger’s Bagels – Bagels & cream cheese; frozen bagel sandwiches
      • Extends the restaurant experience to at home & on-the-go segments
      • Broadens brand’s consumer reach in “quick launch” sectors like vending
    • Creamsicle & Popsicle - confections full line – 6 flavorations
      • Expanded brand’s existing retail partnerships & penetrated new markets
      ReaLemon – RTD lemonade; meat marinades; salad dressings; cookies ReaLime – Drink mixers for restaurants & bars
      • Supermarket cross-aisle sales
      • Greater consumer relevance
      • Opened new distribution channels
      • Complete “CIA Masters Collection” line of kitchen products
      The Culinary Institute of America
      • cookware
      • cutlery
      • bakeware
      • serveware
      • gadgets
      • pantryware
      • utensils
      • blenders
      • small electrics
    • CIA: B2B Food Service
      • Hotel & restaurant tableware
      • Chef’s apparel & footwear
      • Innovative recipe/chef solution programs