2008 Marketing Products Slide Show

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    Good morning, I’d like to take a few minutes today to tell you about a technology success story in our business. As many of you know, Bert has been a passionate pioneer of real estate technology for well over a decade and Prudential NW Properties has been constant example of technology innovation. Today, industry analysts, business journalists, and corporate executives from around the world, both inside and outside of our industry agree, Prudential NW is a model example of business technology. As quoted from one independent journalist, very likely one of the best examples of successful real estate technology on the planet. That’s a bold statement but I’m confident that inside of 20 minutes, I can give you a glimpse at why we’re turning heads. My hope is to give you some insight into how we approach technology, at least a quick snapshot of the major parts that make everything function so well. Today, our integrated systems and agent/customer centered approach positively impacts production, recruitment, retention, broker loyalty, customer satisfaction, and bottom line profit. Before you even begin to wonder about agent buy-in, understanding or success with anything technology related, consider this…. Of our 650 sales associates, nearly 90% participate in a voluntary technology fee in order to have access to our exclusive tools. 90% have voluntarily chosen to participate! We have no measurable fallout. Meaning that once the agents sign-up, they don’t leave the program. While the baseline fee is just $600 per year, many also pay for multiple assistants as well. From a retention standpoint, I do not remember the last time a productive agent left our company. They buy in hard and once they’re in, as you’ll see, they don’t want to leave. Today we hire the best and brightest from the likes of Intel, HP, Xerox, Infocus and more just to name some of the high-tech recruits. Ironically, even when we have agents leave our company, it’s not uncommon for them to be knocking on our door again within couple of weeks completely dissatisfied by the empty promises of the other broker. Only a very lucky few will be given an opportunity to return! Production wise, that would require more than the time I have allotted to fully analyze. Our company has broken revenue, listing and sales production records for over 60 consecutive months, in a in a flat listing market over the past year. There’s no question that most brokers are realizing success in today’s marketplace, we’re just enjoying even greater success than we would without the infrastructure. And thanks to our investments, we’ll be well positioned for the next market downturn. While I’d need a 2 day workshop to give you a detailed tour of our systems, I just going to take a few minutes to quickly hit on some of our most successful innovations including our highly successful Transaction Management system. Keep in mind that everything that I will show you is actively in place today. We do not subscribe to smoke and mirrors, vapor ware, etc. which seems to be so common with competition. So let’s start with the 4 circles of technology. Again, this was derived from helping top agents be even better. The concepts will seem simple on the surface, and that is absolutely critical in order to foster understanding throughout. Everything we provide to our agents today has come from their desires and wishes. Everything here is proven to create more production, income, save time, save money. For both the broker and agent…. Per agent productivity increase 04-05? Retention rate for 2004-05?

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    2008 Marketing Products Slide Show - Presentation Transcript

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      WIN EVERY LISTING! Unlimited Marketing Potential
    2. Market Tracker HomeFinder Pro
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      • Prudential Northwest Properties is America’s leading REALTOR tm solutions provider offering an unrivalled suite of technology and marketing products to every one of our real estate professionals and their clients. Our exclusive business tools allows each of our agents to service more satisfied clients and ultimately hit higher production and income targets.
      • Unlike many off-the-shelf products, our business tools are carefully built to meet the specific needs of our mobile workforce. Agent tested and proven, each new tool is carefully reviewed and selected by top real estate professionals and our highly experienced technology team.
      • Today, we offer REALTOR tm Tools designed from the ground up to save you time and money while helping you to build and sustain a highly profitable real estate business.
      REALTOR tm Tools
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      AgentSuite tm Websites
      • Prudential Northwest Properties exclusive AgentSuite tm website gives you a fully customizable online business right out of the box
        • Over 75 designs and color combinations to choose from
        • Build custom pages for showcase homes, new construction / sub-divisions, community pieces…there is virtually no limit to the customization options
        • Rapid MLS / Tax Record updates for Active and Sold listings
        • Full control over Listing Showcase sites to add additional images, virtual tours, web commercials, pre-listing demo’s and more
        • Generate, manage and track valuable Internet leads 24/7
        • Review and capitalize on all of the backend site statistics and lead tracking so you always know who’s visiting your site
      AgentSuite tm Websites
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      2008 Prudential AgentSuite tm Websites Industry Leading and 100% Exclusive !
    8. Fully customizable Agent Websites with dozens of NEW themes and color combos
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      ALL NEW industry leading Google MLS Map Search
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      Locate properties FAST View Multiple photos with 1 “click”
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      Integrated Satellite Images and Hybrid Street Maps
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      Zoom in for close-up, detailed Satellite views of Homes and Neighborhoods
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      SOLD Listings on your website! County Tax sales history with direct PIP registration
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      TransAction tm
      • A complete solution for managing every aspect of your real estate business. TransAction tm provides exclusive back-office automation, giving you total freedom to take your office wherever your business needs to be.
        • Broker MLS – In-house MLS of over 2 million records automatically updating every 6-15 minutes. Choose from over 30 custom reports and high-end CMA / Hometour presentations
        • Contact Management – Integrated with Microsoft Outlook. Setup action plans. Save client MLS searches, CMA’s and market research. Create and track automated email prospecting reports by contact. Schedule and track appointments
        • eForms – Access our exclusive smart forms. All real estate business forms available with auto-fill fields. Access from any computer with or without Internet access. Our eForms are Adobe Acrobat .pdf’s and can be saved, printed and emailed
        • eProspecting – Automate your business with the industries most powerful and exclusive prospecting and keep in touch tools. PIP, Homefinder PRO and Market Tracker…
      TransAction tm
    16. Property Investment Profile (PIP) Agent branded Customizable intro letter Market or Neighborhood Flash Regional Market Trends Direct email lead generators Editable Subject Property Multi-listing street maps and satellite views Appreciation rate and time on market graphs Market Summary grids Print as a Flyer on 8.5x11 !
    17. Property Investment Profile (PIP) Complete Comparable Details Click on any listing for complete MLS report Virtual Tours Multiple listing photos Satellite view & Street maps Market Summary by Status Average, High and Low Analysis There is NO BETTER Keep In Touch, Pre-Listing and Price Reduction tool!
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      You choose…. Customer always contacts you first for pricing or provide them with an automated value range
    19. Power of PIP “ I just listed a home for $749,999 and got it solely due to the Property Investment Profile.   An old client of mine emailed me several weeks ago from Las Vegas and told me to contact some friends who wanted to sell their home and move out of state.  I called them and was kind of blown off and told they already had three agents they had talked to from other friends and their church, and didn't need to talk to me.   I got them to allow me to do a CMA on the area, and email it to them which I did along with and email version of my listing presentation.  I then set the Property Investment Profile to update and email them every 7 days.  Three weeks to the day later (after getting the 3 rd PIP), I got a call saying "come list my house"  They were impressed that while the other agents had not stayed in touch, and I had.   Of course what they never knew is I had not stayed in touch, in fact I forgot about them.  I only loaded them into the system and it did the rest.   Lets see, $750,000 X 3.3% =  almost $25,000 commission.  Now that’s a great investment!   Thanks for the tools you provide,” Rob Levy Multi-million Dollar Producer
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      Homefinder PRO (HFPro) Agent branded NEW Status window New Listings, Price / Status changes emailed in approximately 10 minutes Email Lead Generators MLS Photos & VR Tours Street & Satellite Maps Full MLS Listing Details Listing Inventory by $ range Use for Buyers & Sellers to track inventory changes quickly Prints as Flyer on 8.5x11 !
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      MARKET TRACKER (MT) Monthly Report by Zip Code Agent Branded w/ Custom Letter and Lead Generators Market Stats by Month & YTD 3 Year Rate of Appreciation Appreciation by Price Range Appreciation by SqFt 2 Year look at DOM Easy registration – Email Address and Zip Codes Prints as Flyer on 8.5x11 !
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      Prudential Marketing Center
      • Access the most impressive array of marketing tools in the industry. Over 1,200 distinctive, professionally designed pieces for both print and online advertising. You’ll literally have an Ad Agency at your fingertips!
        • Fast and easy to use
        • Create unlimited marketing pieces for each client including sellers, buyers, builders, sub-divisions, commercial, multi-family, community, family events and more…
        • Print pieces including listing flyers, postcards and brochures may be saved as Adobe Acrobat .pdf, emailed to commercial printers, and saved as an html web page to email or for posting to your website
        • Save unlimited photos up to 5mb in size to your personal image library
        • Choose from over 70 multi-media virtual tours, slideshows and web commercials with unlimited online marketing potential
        • Take advantage of exclusively branded client gifts such as gourmet coffees and property address stamps
        • Build your own business brochures and web commercials
      Prudential Marketing Center
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      Your very own Ad Agency with over 1,200 Distinctive Marketing Tools
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      Multi-media Internet Advertising Virtual Tours, Slideshows, Web Commercials
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      Award-winning Virtual Tours
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      Showcase Properties with up to 50 images
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      Agent branded & MLS non-branded Tours
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      Introducing WEB COMMERCIALS! 48 Distinctive Multi-media Designs
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      20-40 second Commercial about You, Builder Projects, Showcase Homes, The Pacific NW
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      Over 160 Professional Flyers Advertise your Listings in the Finest Quality
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      Market to Builder / New Construction projects Showcase any Sub-Division
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      Fast & Easy – Just add Photos and Text Image Assistant makes adding Photos a Snap!
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      Phrase Assistant provides 1,000 Titles and Phrases – No MORE Writers Block!
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      Save any project as an Adobe .pdf Quickly Print, Email or host as a Web Link
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      Integrated eCards for ALL Occasions Quickly Emailed from Microsoft Outlook
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      Newsletter Templates – Build your own Newsletter to email or print
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      Personal Tri-Fold Brochures - Direct Target Market Neighborhoods & Sphere Lists
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      DVD and CD Marketing Labels
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      Built-in Guided Tour, FAQ Section and Quick Start
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      HomeServices Online
      • Provide your clients, past customers, sphere and family with access to our exclusive HomeServices Program over the phone or online. We offer over 250 prescreened services providers to assist them with all of their homeownership needs.
        • Provides you with a personal HomeServices Coordinator who will guide your clients thru the entire move process and beyond by coordinating services needed for their home
        • Saves time by allowing you to focus on new clients and business while HomeServices support your clients with household and move related needs
        • 24/7 online a ccess at HomeServicesNW.com . You’re always front and center as web clients see your photo and contact information while shopping for services
        • Quarterly HomeServices Newsletter emailed to your clients on your behalf reminding them of their exclusive HomeServices membership
        • Valuable keep in touch tool keeping you in front of sphere and past clients while continually providing value!
      HomeServices
      • Our new HomeServices Connect will allow you and your clients to shop for the best pricing and packages available for household services including: Phone, Satellite & Cable TV, High-speed Internet, Electricity, Gas, Address change, Trash/Recycle Collection, Newspaper, and much more!
        • Provide your clients the ability to hook up and disconnect their utilities at the click of a mouse from our secure HomeServices Connect website
        • Compare the top deals and bundled packages for leading companies offering phone, cable, satellite tv and high-speed Internet services
        • Shop with confidence. Order services with the protection of our best price guarantees
        • Change your address quickly through HomeServices Connect.
        • Streamline the move process by arranging for all of your household services from one website.
        • It’s fast, easy and free!
      HomeServices Connect
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      eServices Mobility “ Internationally Recognized – Innovative Business Technology”
    45. eServices Mobility
        • Teleworker Access
        • Broadband and WiFi Network Access
        • Cellular / Web Handheld Network Access
        • Outlook Plus
        • Fax to Outlook (unlimited faxing)
        • 500mb Email Storage
        • Voicemail to Outlook
        • Document Scan to Outlook
        • Transaction Processing Folders
        • Phone/Handheld access for Email, Contacts, Calendar
        • HTTP Outlook (full version) and Web Outlook
        • Voicemail Plus
        • Find Me / Follow Me
        • Voicemail to Email
        • TransAction Mobile – Online and Offline Access
        • All Real Estate Forms & Transaction Folders
        • Contact Database
        • Calendar / Appointment / Tasks
        • Stored MLS Listings and Reports
        • Wireless MLS / “instant” Homefinder updates
        • Microsoft Exchange Server
        • Faster access to your email accounts
        • Connect using your Outlook software from anywhere with Internet and HTTP Outlook accounts!
        • Supports Windows Mobile and Activesync for improved updating of web based cell phones and PDA handhelds
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      PREA Center & PNNOnline.net
      • We offer 2 powerful, private Intranet websites as comprehensive resources for your real estate business.
        • PREA Center – Prudential Real Estate’s National Realtor Website
          • Keep tabs on Real Estate nationally from Prudential’s award winning PREA Center
          • Select from dozens of distinctive eCards for drip marketing campaigns
          • Order Prudential branded supplies and apparel
          • Access professional educational services
          • Network with your peers from across North America
        • PNN Online - Manage your most important online business from this exclusive Prudential NW Intranet including:
          • Designing, building and customizing your personal website
          • Showcasing your online listings with Photo Galleries, Virtual Tours, unique Banners
          • Accepting, managing and organizing all of your Internet leads and online clients
          • Scheduling drip marketing campaigns based on client type including monthly and quarterly newsletters
      Your Business Intranet’s
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      Technology Support
    49. Technology Support
        • Information Technology (IT)
        • Industry Leading Knowledge and Experience
        • Hardware & Software Support
        • DELL Discounts
        • Personalized Consulting
        • Remote Control Support
        • Help Desk
        • Education / Training
        • Experienced Trainers
        • Print and multi-media Support and Training materials
        • Comprehensive workshop based programs
        • Step by step hands on training
        • Classes for every program, every agent, every level
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