Typography
The Target Audience• Publications are created to convey a  message to the intended audience,  called the target audience.•...
Typography• Many publications will contain a  large amount of text to deliver the  message.• It is important to understand...
Typeface (Font) Categories• Typefaces and fonts are not  actually the same thing, but for our  purposes we will consider t...
Serif Typefaces• Have strokes at the tips of the letters  called serifs.• Examples:    Bodoni    Goudy                 ...
Sans Serif TypefacesThere are no serifs at the tips of the  letters. (Sans means “without”)• Examples:   • Arial   • Berli...
Ornamental or Decorative          Typefaces• Designed strictly to catch the eye  • Should be used sparingly.  • Can be har...
Script Typefaces• Appear to have been written by hand  with a calligraphy pen or brush  – Should never be used in all caps...
Font Style• The font style refers to the slant, weight  and special effects applied to the text.• Examples:   – Bold   –  ...
Font Families• A font family is the different sizes,  weights and variations of a typeface.• Examples:      Arial         ...
Upcoming SlideShare
Loading in...5
×

Typography Basics for DTP

974

Published on

Published in: Education, Technology, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
974
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
26
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Typography Basics for DTP

  1. 1. Typography
  2. 2. The Target Audience• Publications are created to convey a message to the intended audience, called the target audience.• The target audience will determine the: – Language used. – Fonts used. – Colors used. – Graphics used.
  3. 3. Typography• Many publications will contain a large amount of text to deliver the message.• It is important to understand a few basic guidelines for working with text and typography.• Typography refers to the style and arrangement or appearance of text.
  4. 4. Typeface (Font) Categories• Typefaces and fonts are not actually the same thing, but for our purposes we will consider them the same.• Typefaces can be divided into four main categories. – Serif – Sans Serif – Script – Decorative or Ornamental
  5. 5. Serif Typefaces• Have strokes at the tips of the letters called serifs.• Examples:  Bodoni  Goudy  Courier  Times New Roman k• Used for body text (paragraphs) in printed publications.  Business correspondence  Book text Magazine article text  Newspaper text Recommended sizes for body text are 10 to 12 points.
  6. 6. Sans Serif TypefacesThere are no serifs at the tips of the letters. (Sans means “without”)• Examples: • Arial • Berlin Sans  Gill Sans  Verdana k• Used for very large or very small text, small amounts of text, and digital display (viewed on a monitor/TV) • Web pages  On-screen display • Headings  Tables • Captions  Headlines • Advertisements, posters, flyers, etc.
  7. 7. Ornamental or Decorative Typefaces• Designed strictly to catch the eye • Should be used sparingly. • Can be hard to read.• Examples • Chiller  Broadway • Webdings  engravers MT• Used for decoration. • Headlines on flyers or advertisements. • Webdings can be used for symbols in logos.
  8. 8. Script Typefaces• Appear to have been written by hand with a calligraphy pen or brush – Should never be used in all caps.• Example • French Script• Uses • Formal Invitations • Place cards • Poetry • Announcements
  9. 9. Font Style• The font style refers to the slant, weight and special effects applied to the text.• Examples: – Bold – Italic – Reversed – Underline – Shadow – Outline – SMALL CAPS
  10. 10. Font Families• A font family is the different sizes, weights and variations of a typeface.• Examples: Arial Arial Black Arial Narrow Arial Rounded MT Bold
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×