VP of Public Relations Training Aug 5 2012

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  • That’s Esperanto for “what does that mean?”
  • Trainer: Divide trainees into small groups. Have each group develop three public relations goals and create a plan to accomplish the goals. Discuss the goals and strategies developed by the small groups with the entire group.For example, one goal you may have is to promote the club monthly with an article in the local newspaper. Your plan may be to submit one success story about each member to the local newspaper.
  • Trainer: Solicit trainees for methods for overcoming barriers. Discuss with the group. Conduct a discussion about delegation and how to use it within the scope of this office
  • And now to teach us how to turn those prospects and guests into members, I’d like you to welcome Chuck Bader, who’ll talk about the VP of Membership role ....
  • VP of Public Relations Training Aug 5 2012

    1. 1. Vice President of Public Relations Who, What and How Presenter: Barry McCannSouthern Division TLI Aug 2012
    2. 2. AgendaIntrosRole and responsibilitiesChecklistSituations you may faceResources for successQuestions/Discussion
    3. 3. Presenter: Barry McCann Advanced Communicator Silver Pikes Peak Toastmasters VP of Public Relations District 26 Southern Division Area 1 Governor New Initiatives Leader at Current USA and PaperDirect LinkedIn and Twitter: just search for Barry R. McCann Fav music group: Porcupine Tree Aspiration: become a self-sufficient small business owner 3
    4. 4. Your turn! (30 seconds each)NameClub infoWhat you do for work (or not)Favorite musical groupYour aspiration 4
    5. 5. Role & Responsibilities Toastmasters Club Constitution for Member Clubs, Article VII: Duties of Officers, Section 4 The vice president public relations is the fourth ranking clubofficer and is responsible for developing and directing a publicityprogram that informs individual members and the general public about Toastmasters International. 5
    6. 6. Kion KIU signifi? 6
    7. 7. Role & ResponsibilitiesYou’re the club link to the outside world  notify the public of your club’s existence  wield the club communication tools  communicate from TMI to the club 7
    8. 8. Connect with the local communityPublish club meeting times & locationMake club visible in local event calendarsCreate the club newsletterPost on social media sites 8
    9. 9. Create & maintain the Web siteCore club information for visitorsNews & events for membersRecognition for achievements 9
    10. 10. Manage the club brand imageMake consistent with TM InternationalEnsure professional look in publicFacilitate members’ use of brand 10
    11. 11. But what are your real goals?attract new visitorscreate opportunities for outside speakingestablish a positive reputation 11
    12. 12. Exercise 1: Setting GoalsCount to 1,2,3Create three PR goalsHow will you do this?How will measure success? 12
    13. 13. Common Situations  “Nobody seems to notice ....”  “I just don’t have a lot of time for this ....”  “I don’t know if this is working ....” 13
    14. 14. Exercise 2: Overcoming Barriers List the three biggest challenges in your club How can your role as VP of PR work to overcome these? 14
    15. 15. Resources Achieving Success as VP of PR The VP of PR Role PR FAQs Developing a PR Calendar Toastmasters Branding Web sites Logos Images 15
    16. 16. Questions/Discussion 16
    17. 17. 17

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