Social Media Today

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Quick overview of the current state of social media explaining how it is applicable for businesses. This was presented to the Black Hills Home Builders Association in Rapid City, SD.

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Social Media Today

  1. 1. Social Media Today Robert Sharp & Associates
  2. 2. How has it changed? <ul><li>Having an online presence has become mandatory. </li></ul><ul><li>It’s intertwined with everyday life. </li></ul><ul><li>Social media sites account for the majority of time spent online. </li></ul>
  3. 3. Customers <ul><li>Customers expect that you’re using sm </li></ul><ul><li>Customers expect interaction </li></ul><ul><li>Customers do online research </li></ul><ul><li>Will let tell you how you’re doing </li></ul><ul><li>Will give you insight </li></ul><ul><li>And most importantly … they are talking about you (whether you know it or not). </li></ul>
  4. 4. Competition <ul><li>Social media helps influence your web presence. </li></ul><ul><li>It establishes your business as a technological leader on the cutting edge. </li></ul><ul><li>Engagement with customers helps position your business in front of the others. </li></ul>
  5. 5. Facebook <ul><li>Approaching 1 billion users </li></ul><ul><li>Average user spends 8 hours on Facebook/month (source mashable.com ) </li></ul><ul><li>This means more opportunities for businesses </li></ul>
  6. 6. Constant Contact <ul><li>Email is another top consumer of time spend online. </li></ul><ul><li>Customers want to receive information. </li></ul><ul><li>Opt-in email marketing is an effective tool for keeping customers in the loop. </li></ul>
  7. 7. Pinterest <ul><li>Image sharing platform. </li></ul><ul><li>What the heck is a pin? </li></ul><ul><li>People like images and they share them with their friends. </li></ul><ul><li>Why does Pinterest matter? </li></ul>
  8. 9. Is social media really that important?
  9. 10. The future of social media … <ul><li>Continued integration into everyday life </li></ul><ul><li>Key tool for business and social communication </li></ul><ul><li>Privacy lines become blurrier </li></ul>
  10. 11. Are there any questions? <ul><li>Ben Lippert </li></ul><ul><li>– SEO and social media strategist </li></ul><ul><li>Molly Albrecht </li></ul><ul><li>– Communications and public relations </li></ul>

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