Foursquare

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Keynote presentation about Foursquare and all it's wonderful features.

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Foursquare

  1. 1. Foursquare <ul><li>Ben Lippert </li></ul>
  2. 2. What is Foursquare?
  3. 3. Location <ul><li>HQ in New York City </li></ul><ul><li>Founded in March 2009 by Dennis Crowley </li></ul><ul><li>Got the idea while on a jog </li></ul>
  4. 4. Quickly-growing social network: 3,400% in on 2010
  5. 5. User-generated content
  6. 6. Smartphone Required
  7. 7. What happens when you check-in?
  8. 8. Earn points
  9. 9. <ul><li>check-in most to become the mayor </li></ul>
  10. 10. Unlock badges
  11. 11. “Bender” badge
  12. 12. “Bookworm” badge
  13. 13. Special event badges <ul><li>Happy New Year 2011 </li></ul><ul><li>Groundhog Day 2011 </li></ul><ul><li>Super Bowl XLV </li></ul>
  14. 14. Marketing <ul><li>Partnerships </li></ul><ul><li>Promotions </li></ul><ul><li>Special badges </li></ul>
  15. 15. “Barista” badge
  16. 16. “Holiday Hero” badge
  17. 17. “Red” badge
  18. 18. Campus badges <ul><li>Meant for college students </li></ul><ul><li>5 badges to get before you graduate </li></ul><ul><li>Dining halls, commons, study areas, sports arena </li></ul>
  19. 19. Who uses Foursquare?
  20. 20. <ul><li>People on the go </li></ul><ul><li>Early adapters </li></ul><ul><li>People who use other social media </li></ul>
  21. 21. Why should you use Foursquare?
  22. 22. <ul><li>Stay connected with friends </li></ul><ul><li>Be in the “know” </li></ul><ul><li>Play the game </li></ul><ul><li>Update Facebook and Twitter friends </li></ul>
  23. 23. Why does all this matter?
  24. 24. <ul><li>Free advertising </li></ul><ul><li>Generate talk </li></ul><ul><li>WOM advertising (priceless) </li></ul><ul><li>Make customers feel special </li></ul><ul><li>Importance of online presence </li></ul>
  25. 25. For Business <ul><li>Discounts </li></ul><ul><li>Mayor privileges </li></ul>
  26. 26. “ In order to communicate a message effectively, you need to reach the audience where they spend their time.”
  27. 27. The future is mobile
  28. 28. About me
  29. 29. <ul><li>Senior advertising student (May 2011) </li></ul><ul><li>Freelance social media assistant </li></ul><ul><li>9 Clouds product </li></ul>
  30. 30. Cont... <ul><li>@4SqSODAK creator and manager </li></ul><ul><li>South Dakota account on foursquare .com </li></ul>
  31. 31. Cont... <ul><li>2010 “Socie” recipient from Click Rain, Inc. </li></ul><ul><li>One of the first 4sq users at SDSU </li></ul>
  32. 32. Will you join?
  33. 33. foursquare .com Create an account for free

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