Apple
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
789
On Slideshare
789
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
19
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. BY BERK BARLAK PUBLIC RELATIONS and PUBLICITY
  • 2. INTRODUCTION WHAT IS APPLE INC. ? HISTORY OF COMPANY PRODUCTS CORPORATE IDENTITY STEVE JOBS CONCLUSION
  • 3. WHAT IS APPLE INC. ? Apple Inc. is an American multinational corporation. Design electronics and computer software. As of January of 2010,the company operates 283 retail stores As of 2010,company is one the largest technological corporations the world
  • 4. HISTORY OF COMPANY  Apple was established on April 1, 1976, by Steve Jobs, Steve Wozniak and Ronald Wayne to sell the Apple I personal computer kit.  In 1979 they released for Apple II and in 1980 went on sale Apple III.  The first Macintosh,released in 1984.  And day after day Apple has been grown very fast,now it’s one of the largest companies in the world.
  • 5. PRODUCTS MAC iPOD iPHONE iPAD APPLE TV
  • 6. MAC MacBook Air: Consumer ultra-thin, ultraportable notebook, introduced in 2008. MacBook Pro: Professional notebook, introduced in 2006. iMac: Consumer all-in one desktop computer, introduced in 1998.
  • 7. iPOD  iPod Shuffle: Ultra-portable digital audio player, currently available in a 2 GB model, introduced in 2005.  iPod Nano: Portable media player, currently available in a 16 GB model, introduced in 2005.  iPod Touch: Portable media player than runs iOS, currently available in 32 and 64 GB models, introduced in 2007.
  • 8. iPHONE  iPhone, a convergence of an Internet-enabled smartphone and iPod.  The original iPhone was released on June 29, 2007.  On September 12, 2012, Apple introduced the sixthgeneration iPhone, the iPhone 5. Two million iPhones were sold in the first twenty-four hours of pre-ordering and over 5 million handsets were sold in the first 3 days of its launch.
  • 9. iPAD  On January 27, 2010, Apple introduced their muchanticipated media tablet, the iPad, running a modified version of iOS.  It offers multi-touch interaction with multimedia formats including newspapers, magazines, ebooks, textbooks, photos, movies, TV shows videos, music, word processing documents, spreadsheets, video games, and most existing iPhone apps.
  • 10. APPLE TV At the 2007 Macworld conference, Jobs demonstrated the Apple TV, (previously known as the iTV),a set-top video device intended to bridge the sale of content from iTunes with high-definition televisions.
  • 11. CORPORATE IDENTITY LOGO ADVERTISING
  • 12. LOGO  Apple's first logo, designed by Ron Wayne, depicts Sir Isaac Newton sitting under an apple tree.  It was almost immediately replaced by Rob Janoff's "rainbow Apple", the now-familiar rainbow-colored silhouette of an apple with a bite taken out of it.  In 1998, with the roll-out of the new iMac, Apple discontinued the rainbow theme and began to use monochromatic themes, nearly identical in shape to its previous rainbow incarnation, on various products, packaging and advertising.
  • 13. ADVERTISING  Apple's first slogan, "Byte into an Apple", was coined in the late 1970s.  From 1997–2002, the slogan "Think Different" was used in advertising campaigns, and is still closely associated with Apple.  Apple also has slogans for specific product lines — for example, "iThink, therefore iMac" was used in 1998 to promote the iMac, and "Say hello to iPhone" has been used in iPhone advertisements.
  • 14. STEVE JOBS  Steven Paul "Steve" Jobs (February 24, 1955 – October 5, 2011) was an American entrepreneur and inventor, best known as the co-founder, chairman, and CEO of Apple Inc.  Jobs also co-founded and served as chief executive of Pixar Animation Studios; he became a member of the board of directors of The Walt Disney Company in 2006, when Disney acquired Pixar.  As the new CEO of the company, Jobs oversaw the development of the iMac, iTunes, iPod, iPhone, and iPad, and on the services side, the company's Apple Retail Stores, iTunes Store and the App Store.  In 2003, Jobs was diagnosed with a pancreas neuroendocrine tumor. Though it was initially treated, he reported a hormone imbalance, underwent a liver transplant in 2009, and appeared progressively thinner as his health declined.On medical leave for most of 2011, Jobs resigned in August that year, and was elected Chairman of the Board. He died of respiratory arrest related to his metastatic tumor on October 5, 2011.
  • 15. CONCLUSION I wanted to present Apple Inc. because this company and Steve Jobs created a kind of fashion in Technology Industry. Steve Jobs created first computer in his garage.Now,Apple Inc. is the most valuable company in the world. If we think different like Steve Jobs,we can create whatever we want.
  • 16. THANKS FOR LISTENING.