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Beyond the Buzz: Planning Library Facebook Initiatives Grounded in User Needs
 

Beyond the Buzz: Planning Library Facebook Initiatives Grounded in User Needs

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In 2007, the George Washington University's Gelman Library decided to take a step back from the buzz surrounding Facebook in order to ask a very important question: how do our students really use ...

In 2007, the George Washington University's Gelman Library decided to take a step back from the buzz surrounding Facebook in order to ask a very important question: how do our students really use Facebook? Is there a place for the library in this social environment? This presentation will discuss the evolution of library Facebook initiatives in response to the results of this study, and will provide a framework for your own social networking campaign.

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    Beyond the Buzz: Planning Library Facebook Initiatives Grounded in User Needs Beyond the Buzz: Planning Library Facebook Initiatives Grounded in User Needs Presentation Transcript

    • Beyond the Buzz: Planning Library Facebook Initiatives Grounded in User Needs David Bietila Elizabeth Edwards The George Washington University
    • Facebook
      • What is it?
      • Who uses it?
    • Facebook & Libraries
      • Growing library interest in Facebook
        • Friending students
        • Announcing events through Facebook messages
        • Publicizing new resources
    • Our Library & Facebook
    • Our University
    • Our Library
    • Creating this Study
    • Research Questions
      • What role does technology play in our students' study habits?
      • What role does Facebook play in the lives of GW students?
      • How can the library use Facebook to connect with GW students?
    • Methodology
      • Ethnographic approach
      • Three phases:
      • Review of profiles and observation of student activity on Facebook
      • Survey of GW students
      • Semi-structured interviews with Facebook users
    • Interview Questions
      • How does Facebook as a recreational practice impact your study habits and academic life?
      • How would you feel if a librarian “friended” you? Under what circumstances would you feel comfortable “friending” a librarian or accepting a librarian’s friend request?
      • What sort of information would you expect/want to find on a librarian’s profile page?
    • Findings
    • Findings: Why do students use Facebook?
    • Findings: Students use Facebook to…
    • Findings: Use and Affects How frequently do students use Facebook for academic purposes? How do they feel Facebook use affects their academic performance?
    • Findings: Perceptions of Staff
      • How do you feel about university staff having Facebook profiles?
      I don’t know I’m uncomfortable with it I’m comfortable with it I like it
    • Findings: Getting Help
    • Recommendations
    • Recommendations
      • When developing a virtual presence, consider students’ actual perceptions of the library.
    • Recommendations
      • Also consider how students view and interact with librarians in the real world.
    • Recommendations
      • Provide resources, but don’t be surprised if students don’t use them.
    • Recommendations
      • Recognize that Facebook may play a role in librarians’ lives too.
    • Thank you! David Bietila [email_address] Elizabeth Edwards [email_address]