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Beyond the Buzz: Planning Library Facebook Initiatives Grounded in User Needs

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Elizabeth Edwards
Elizabeth Edwards

In 2007, the George Washington University's Gelman Library decided to take a step back from the buzz surrounding Facebook in order to ask a very important question: how do our students really use Facebook? Is there a place for the library in this social environment? This presentation will discuss the evolution of library Facebook initiatives in response to the results of this study, and will provide a framework for your own social networking campaign.

EducationBusinessTechnology
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Beyond the Buzz: Planning Library Facebook Initiatives Grounded in User Needs David Bietila Elizabeth Edwards The George Washington University
Facebook ,[object Object],[object Object]
Facebook & Libraries ,[object Object],[object Object],[object Object],[object Object]
Our Library & Facebook
Our University
Our Library
Creating this Study
Research Questions ,[object Object],[object Object],[object Object]
Methodology ,[object Object],[object Object],[object Object],[object Object],[object Object]
Interview Questions ,[object Object],[object Object],[object Object]
Findings
Findings: Why do students use Facebook?
Findings: Students use Facebook to…
Findings: Use and Affects How frequently do students use Facebook for academic purposes? How do they feel Facebook use affects their academic performance?
Findings: Perceptions of Staff ,[object Object],I don’t know I’m uncomfortable with it I’m comfortable with it I like it
Findings: Getting Help
Recommendations
Recommendations ,[object Object]
Recommendations ,[object Object]
Recommendations ,[object Object]
Recommendations ,[object Object]
Thank you! David Bietila [email_address] Elizabeth Edwards [email_address]

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