Principle of design used in the graphic arts

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Principle of design used in the graphic arts

  1. 1. PRINCIPLE OF DESIGN USED IN THE GRAPHIC ARTS
  2. 2. Balance A feeling of visual equality in shape, form, value, color, etc. Balance can be symmetrical or evenly balanced or asymmetrical and un-evenly balanced. Objects, values, colors, textures, shapes, forms, etc., can be used in creating a balance in a composition.
  3. 3. Balance
  4. 4. Emphasis  Is a “center of interest”. An area that first attracts the attention in a compostion. This area is more important when compared to the other objects or elements in a composition. Emphasis can be created through the use of contrasting colors, placement and size of elements.
  5. 5. Emphasis
  6. 6. Pattern/ Repitition  Repeating visual elements such as line, color, shape, texture, value or image tends to unify the total effect of a work of art as well as create rhythm.
  7. 7. Pattern
  8. 8. Pattern
  9. 9. Proportion  Refers to the relative size and scale of the various elements in a design. The issue is the relationship between objects, or parts, of a whole.
  10. 10. Proportion
  11. 11. Movement  The path the viewer’s eye takes through the artwork, often to a focal area. It can be directed along lines, edges, shapes, and color. Movement is closely tied to rhythm.
  12. 12. Movement
  13. 13. Movement
  14. 14. Movement
  15. 15. Rhythm  Rhythm is described as timed movement in space. The presence of rhythm creates predictability and order in a composition. Rhythm relies heavily on pattern and movement.
  16. 16. Rhythm
  17. 17. Contrast  Refers to the arrangement of opposite elements (light vs. dark colors, rough vs. smooth textures, large vs. small shapes, etc.) in a piece so as to create visual interest, excitement and drama.
  18. 18. Contrast
  19. 19. Contrast
  20. 20. Unity  Occurs when all the elements of a piece combine to make a balanced, harmonious, complete whole. Unity is another of those hard-to-describe art terms but, when it is present, you eye and brain are pleased to see it.

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