Iacquire.com @iacquire
Human after All
the circus of selling & managing content strategy
@brittanbright
Brittan Bright
Dir...
Iacquire.com @iacquire
I have never
worked a day in
my life without
selling. If I
believe in
something,
I sell it,
and I s...
Iacquire.com @iacquire
Selling content strategy is
harder than it looks.
The sales process does not end
when the contract ...
Iacquire.com @iacquire
“One of the most important skills to have in business is the ability to
translate complex concepts ...
Iacquire.com @iacquire
“The single biggest problem in communication is the illusion that
it has taken place.” -George Bern...
Iacquire.com @iacquire
poorcommunication
Can force you
positions
Into difficult
@brittanbright
Iacquire.com @iacquire
@brittanbright
“Sales are contingent upon the attitude of the salesman - not the
attitude of the pr...
Iacquire.com @iacquire
@brittanbright
Framework
A more personal set of skills to transform
Unpopular news.
Creative
@britt...
Iacquire.com @iacquire
sometimes it won’t work...
@brittanbright
Iacquire.com @iacquire
...and sometimes it will.
@brittanbright
Iacquire.com @iacquireHouse...
Hardcore tools can build a
@brittanbright
Be open to
unconventional
modes of
transportation...
Iacquire.com @iacquire
@brittanbright
success
The goal is
learn when to hang on, and when to let go.
teamwork @brittanbrig...
Iacquire.com @iacquire
Trustwill carry you
@brittanbright
throughS e e m I n g l y
obstacles
Insurmountable
@brittanbright
Iacquire.com @iacquire
departmentsLegal
@brittanbright
industriesregulated
limitationsTechnical
Iacquire.com @iacquire
Never
underestimate
the power of
@brittanbright
CREATIVITY
&
CHARM
Iacquire.com @iacquire
Most of our Job descriptions say:
Must thrive in dynamic, fast-paced environment@brittanbright
Iacquire.com @iacquire
The professional
concentrates on the
work and allows
rewards to come or not
come, whatever they lik...
Iacquire.com @iacquire
Thank
You @brittanbright
Iacquire.com @iacquire
Brittan Bright
Director of Client Strategy
brittan@iacquire.com
@brittanbright
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The Circus of Selling & Managing Content Strategy

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Presented at iAcquire's "Human After All: Tools for Personalizing Content Strategy" Meet-up.

Published in: Business, Technology

The Circus of Selling & Managing Content Strategy

  1. 1. Iacquire.com @iacquire Human after All the circus of selling & managing content strategy @brittanbright Brittan Bright Director of Client Strategy brittan@iacquire.com www.iacquire.com
  2. 2. Iacquire.com @iacquire I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard. -Estee Lauder @brittanbright
  3. 3. Iacquire.com @iacquire Selling content strategy is harder than it looks. The sales process does not end when the contract is signed. @brittanbright
  4. 4. Iacquire.com @iacquire “One of the most important skills to have in business is the ability to translate complex concepts into plain English.” -Myra Drucker @brittanbright
  5. 5. Iacquire.com @iacquire “The single biggest problem in communication is the illusion that it has taken place.” -George Bernard Shaw @brittanbright
  6. 6. Iacquire.com @iacquire poorcommunication Can force you positions Into difficult @brittanbright
  7. 7. Iacquire.com @iacquire @brittanbright “Sales are contingent upon the attitude of the salesman - not the attitude of the prospect.” - W. Clement Stone @brittanbright
  8. 8. Iacquire.com @iacquire @brittanbright Framework A more personal set of skills to transform Unpopular news. Creative @brittanbright Sometimes you will Work is risky, have to deliver
  9. 9. Iacquire.com @iacquire sometimes it won’t work... @brittanbright
  10. 10. Iacquire.com @iacquire ...and sometimes it will. @brittanbright
  11. 11. Iacquire.com @iacquireHouse... Hardcore tools can build a @brittanbright Be open to unconventional modes of transportation from point A to point B @brittanbright
  12. 12. Iacquire.com @iacquire @brittanbright success The goal is learn when to hang on, and when to let go. teamwork @brittanbright
  13. 13. Iacquire.com @iacquire Trustwill carry you @brittanbright throughS e e m I n g l y obstacles Insurmountable @brittanbright
  14. 14. Iacquire.com @iacquire departmentsLegal @brittanbright industriesregulated limitationsTechnical
  15. 15. Iacquire.com @iacquire Never underestimate the power of @brittanbright CREATIVITY & CHARM
  16. 16. Iacquire.com @iacquire Most of our Job descriptions say: Must thrive in dynamic, fast-paced environment@brittanbright
  17. 17. Iacquire.com @iacquire The professional concentrates on the work and allows rewards to come or not come, whatever they like.” “The professional has learned that success, like happiness, comes as a by-product of work. @brittanbright -stephan pressfield
  18. 18. Iacquire.com @iacquire Thank You @brittanbright
  19. 19. Iacquire.com @iacquire Brittan Bright Director of Client Strategy brittan@iacquire.com @brittanbright
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