The Circus of Selling & Managing Content Strategy

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Presented at iAcquire's "Human After All: Tools for Personalizing Content Strategy" Meet-up.

Presented at iAcquire's "Human After All: Tools for Personalizing Content Strategy" Meet-up.

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  • 1. Iacquire.com @iacquire Human after All the circus of selling & managing content strategy @brittanbright Brittan Bright Director of Client Strategy brittan@iacquire.com www.iacquire.com
  • 2. Iacquire.com @iacquire I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard. -Estee Lauder @brittanbright
  • 3. Iacquire.com @iacquire Selling content strategy is harder than it looks. The sales process does not end when the contract is signed. @brittanbright
  • 4. Iacquire.com @iacquire “One of the most important skills to have in business is the ability to translate complex concepts into plain English.” -Myra Drucker @brittanbright
  • 5. Iacquire.com @iacquire “The single biggest problem in communication is the illusion that it has taken place.” -George Bernard Shaw @brittanbright
  • 6. Iacquire.com @iacquire poorcommunication Can force you positions Into difficult @brittanbright
  • 7. Iacquire.com @iacquire @brittanbright “Sales are contingent upon the attitude of the salesman - not the attitude of the prospect.” - W. Clement Stone @brittanbright
  • 8. Iacquire.com @iacquire @brittanbright Framework A more personal set of skills to transform Unpopular news. Creative @brittanbright Sometimes you will Work is risky, have to deliver
  • 9. Iacquire.com @iacquire sometimes it won’t work... @brittanbright
  • 10. Iacquire.com @iacquire ...and sometimes it will. @brittanbright
  • 11. Iacquire.com @iacquireHouse... Hardcore tools can build a @brittanbright Be open to unconventional modes of transportation from point A to point B @brittanbright
  • 12. Iacquire.com @iacquire @brittanbright success The goal is learn when to hang on, and when to let go. teamwork @brittanbright
  • 13. Iacquire.com @iacquire Trustwill carry you @brittanbright throughS e e m I n g l y obstacles Insurmountable @brittanbright
  • 14. Iacquire.com @iacquire departmentsLegal @brittanbright industriesregulated limitationsTechnical
  • 15. Iacquire.com @iacquire Never underestimate the power of @brittanbright CREATIVITY & CHARM
  • 16. Iacquire.com @iacquire Most of our Job descriptions say: Must thrive in dynamic, fast-paced environment@brittanbright
  • 17. Iacquire.com @iacquire The professional concentrates on the work and allows rewards to come or not come, whatever they like.” “The professional has learned that success, like happiness, comes as a by-product of work. @brittanbright -stephan pressfield
  • 18. Iacquire.com @iacquire Thank You @brittanbright
  • 19. Iacquire.com @iacquire Brittan Bright Director of Client Strategy brittan@iacquire.com @brittanbright