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2012 Student Ad Summit                         # d ss                          a 2aStudent Ad Summit   RISDALL MARKETING G...
The Acronyms of Online MarketingStudent Ad Summit   RISDALL MARKETING GROUP ©2012
Why should you care?                     Always learning                     Always changing                     It’s c...
Social MediaStudent Ad Summit   RISDALL MARKETING GROUP ©2012
Student Ad Summit   RISDALL MARKETING GROUP ©2012
Student Ad Summit   RISDALL MARKETING GROUP ©2012
The Big 6 ChannelsStudent Ad Summit    RISDALL MARKETING GROUP ©2012
Student Ad Summit   RISDALL MARKETING GROUP ©2012
For the stats junkies                     845 million registered accounts in Feb. 2012                     7.9 new regis...
Student Ad Summit   RISDALL MARKETING GROUP ©2012
For the stats junkies                     135 million members                     12 million small business professional...
LinkedIn adsStudent Ad Summit   RISDALL MARKETING GROUP ©2012
LinkedIn ad creationStudent Ad Summit   RISDALL MARKETING GROUP ©2012
LinkedIn ad targeting                                                     Geography                                      ...
Student Ad Summit   RISDALL MARKETING GROUP ©2012
For the stats junkies                     Beta launch in June 2011                     90 million members               ...
Student Ad Summit   RISDALL MARKETING GROUP ©2012
Student Ad Summit   RISDALL MARKETING GROUP ©2012
Student Ad Summit   RISDALL MARKETING GROUP ©2012
Student Ad Summit   RISDALL MARKETING GROUP ©2012
Student Ad Summit   RISDALL MARKETING GROUP ©2012
Getting Started                     Set your objectives                     Map your audience                     Ident...
Search MarketingStudent Ad Summit   RISDALL MARKETING GROUP ©2012
Top Search Engines                    G o l– 6 .2                     og e 6%                    B g– 1 .1                ...
5 – 20% S PONS ORE D S E ARC H ADVE RTIS ING (PPC )                     Organic S earc h Lis tings                     (Na...
Let me Google that for you…                     34,000 searches per second                     Comes out to something li...
Student Ad Summit   RISDALL MARKETING GROUP ©2012
 Title    Page URL/File Name Keywords    Meta Description    Header Tag    Body Text    Image Alt Attributes    Ima...
Where to go from here?                     Volunteer                     Get an internship                     Create y...
Questions?                           Thank you!                              @jdahmes                        josh@risdall....
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Josh Dahmes - Roles of Social & SEM

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Acronyms: The Role of Social & Search Engine Marketing.

Slides from Josh Dahmes, of Risdall Marketing Group,'s presentation at the 2012 Student Advertising Summit.

Published in: Business, Technology
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Transcript of "Josh Dahmes - Roles of Social & SEM"

  1. 1. 2012 Student Ad Summit # d ss a 2aStudent Ad Summit RISDALL MARKETING GROUP ©2012
  2. 2. The Acronyms of Online MarketingStudent Ad Summit RISDALL MARKETING GROUP ©2012
  3. 3. Why should you care?  Always learning  Always changing  It’s cool… no really…  Money  Jobs, JOBS, JOBS!!!Student Ad Summit RISDALL MARKETING GROUP ©2012
  4. 4. Social MediaStudent Ad Summit RISDALL MARKETING GROUP ©2012
  5. 5. Student Ad Summit RISDALL MARKETING GROUP ©2012
  6. 6. Student Ad Summit RISDALL MARKETING GROUP ©2012
  7. 7. The Big 6 ChannelsStudent Ad Summit RISDALL MARKETING GROUP ©2012
  8. 8. Student Ad Summit RISDALL MARKETING GROUP ©2012
  9. 9. For the stats junkies  845 million registered accounts in Feb. 2012  7.9 new registered users every second  80+% of Facebook users are outside the US  124% growth of users 65+ (fastest growing)  35 million unique status updates per day  January 2012 filed for an initial public offering  Estimated market cap… 100 Billion!?!?Student Ad Summit RISDALL MARKETING GROUP ©2012
  10. 10. Student Ad Summit RISDALL MARKETING GROUP ©2012
  11. 11. For the stats junkies  135 million members  12 million small business professionals  2 million C-level executives  1.3 million small business ownersStudent Ad Summit RISDALL MARKETING GROUP ©2012
  12. 12. LinkedIn adsStudent Ad Summit RISDALL MARKETING GROUP ©2012
  13. 13. LinkedIn ad creationStudent Ad Summit RISDALL MARKETING GROUP ©2012
  14. 14. LinkedIn ad targeting  Geography  Industry  Company Size  Company  Job Title  LinkedIn Groups  Gender/AgeStudent Ad Summit RISDALL MARKETING GROUP ©2012
  15. 15. Student Ad Summit RISDALL MARKETING GROUP ©2012
  16. 16. For the stats junkies  Beta launch in June 2011  90 million members  A recent estimate says 625,000 new accounts per day in December  Wasn’t even open to kids under 18 until a month agoStudent Ad Summit RISDALL MARKETING GROUP ©2012
  17. 17. Student Ad Summit RISDALL MARKETING GROUP ©2012
  18. 18. Student Ad Summit RISDALL MARKETING GROUP ©2012
  19. 19. Student Ad Summit RISDALL MARKETING GROUP ©2012
  20. 20. Student Ad Summit RISDALL MARKETING GROUP ©2012
  21. 21. Student Ad Summit RISDALL MARKETING GROUP ©2012
  22. 22. Getting Started  Set your objectives  Map your audience  Identify a social leader  Develop a rapid response team  Always be transparent  Add value  Listen, listen, listenStudent Ad Summit RISDALL MARKETING GROUP ©2012
  23. 23. Search MarketingStudent Ad Summit RISDALL MARKETING GROUP ©2012
  24. 24. Top Search Engines G o l– 6 .2 og e 6% B g– 1 .1 in 5% Y h o – 1 .5 ao ! 4 % C n no e a e 4 a a yn n m # ? *Y h o a dB gue h sm b ce d a o ! n in s te a e akn a dte atesiph s e e … ait n h pr r n h a hl d p ll t eStudent Ad Summit RISDALL MARKETING GROUP ©2012
  25. 25. 5 – 20% S PONS ORE D S E ARC H ADVE RTIS ING (PPC ) Organic S earc h Lis tings (Natural/Free) Student Ad Summit RISDALL MARKETING GROUP ©2012
  26. 26. Let me Google that for you…  34,000 searches per second  Comes out to something like 3 billion per day  It may only be 5-20% but…  Google made over $30 billion in PPC search spend in the last fiscal year  Market cap of over $200 billionStudent Ad Summit RISDALL MARKETING GROUP ©2012
  27. 27. Student Ad Summit RISDALL MARKETING GROUP ©2012
  28. 28.  Title  Page URL/File Name Keywords  Meta Description  Header Tag  Body Text  Image Alt Attributes  Image File NamesStudent Ad Summit RISDALL MARKETING GROUP ©2012
  29. 29. Where to go from here?  Volunteer  Get an internship  Create your own Facebook ad  Get certified  http://google.starttest.com/  Follow some people  http://www.marketingpilgrim.com/2011Student Ad Summit RISDALL MARKETING GROUP ©2012
  30. 30. Questions? Thank you! @jdahmes josh@risdall.comStudent Ad Summit RISDALL MARKETING GROUP ©2012
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