Jennifer Rodriguez  Brooke Maddock Brittany Desmond        Greg Grant
 Wall   Street Journal Online   shopping
 Targets   product variety  • food Electronics Targets   plea to supplier
 Bookstore   industry  • Codex survey Amazon    PriceCheck app Overlapping    products  • Target/Wal-Mart/Best Buy vs. ...
 Trouble    keeping up with competitors prices Vast   increase in online sales Slow   increase in sales  • Target
 Online companies sell products in different ways Wal-Martand Target have similar problems
Product Target: Different Services and exclusive  products Best   Buy: Partnered with Geek Squad Wal-Mart-   In store g...
Priceo   Target, Best Buy and Wal-Mart    are unable to compete with    Amazon’s competitive prices.Promtotion   Target: ...
Place Target:   Opening smaller store Wal-Mart:   Wal-Mart Express BestBuy: Plans to open smaller stores
 Average       overlapping income for customers  • Costo $96,000  • Target $64,000  • Wal-Mart $40,000 Number        of ...
 Number  of stores located outside of U.S.  • Costo with 157 stores  • Wal-Mart with 4,557 stores Eachstore is on averag...
Does showrooming/onlineshopping present a threat or  opportunity for Target?
 Unique customer experience  • No cost product service for products    purchased in store Red Card  • Loyalty programs t...
Any   questions?
   Bustillo, M. (2011, March 15). Best Buys Net Drops 16% on Declining Sales.     Retrieved February 6, 2012, from The W...
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Target Presentation (1)

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This is is group project I did in my Principles of Marketing class.

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Target Presentation (1)

  1. 1. Jennifer Rodriguez Brooke Maddock Brittany Desmond Greg Grant
  2. 2.  Wall Street Journal Online shopping
  3. 3.  Targets product variety • food Electronics Targets plea to supplier
  4. 4.  Bookstore industry • Codex survey Amazon PriceCheck app Overlapping products • Target/Wal-Mart/Best Buy vs. Amazon • William Blair and Co. study
  5. 5.  Trouble keeping up with competitors prices Vast increase in online sales Slow increase in sales • Target
  6. 6.  Online companies sell products in different ways Wal-Martand Target have similar problems
  7. 7. Product Target: Different Services and exclusive products Best Buy: Partnered with Geek Squad Wal-Mart- In store greeters
  8. 8. Priceo Target, Best Buy and Wal-Mart are unable to compete with Amazon’s competitive prices.Promtotion Target: Commercials, catalogs, brochures Wal-Mart: Layaway program Best Buy: Geek Squad
  9. 9. Place Target: Opening smaller store Wal-Mart: Wal-Mart Express BestBuy: Plans to open smaller stores
  10. 10.  Average overlapping income for customers • Costo $96,000 • Target $64,000 • Wal-Mart $40,000 Number of stores in U.S. • Wal-Mart with 3,759 stores • Target with 1,750 stores • Costco with 425 stores
  11. 11.  Number of stores located outside of U.S. • Costo with 157 stores • Wal-Mart with 4,557 stores Eachstore is on average 170,000 sq feet Wal-Mart Express Stores • 15,000 sq feet Overhead Cost
  12. 12. Does showrooming/onlineshopping present a threat or opportunity for Target?
  13. 13.  Unique customer experience • No cost product service for products purchased in store Red Card • Loyalty programs to retain customers International expansion • Smaller stores highlighting most successful and popular products
  14. 14. Any questions?
  15. 15.  Bustillo, M. (2011, March 15). Best Buys Net Drops 16% on Declining Sales. Retrieved February 6, 2012, from The Wall Street Journal website: http://online.wsj.com/article/SB10001424052748704425804576220391321433866.html Cheng, A. (2011, July 11). Retailers face uphill battle against Amazon. Retrieved February 6, 2012, from Market Watch website: http://www.marketwatch.com/Story/story/ print?guid=92c14726-ABC9-11E0-002128049AD6 Invictus. (2011, March 25). Best Buy: Amazons showroom? Retrieved February 6, 2012, from The Big Picture website: http://www.ritholtz.com/blog/2011/03/ best-buy-bby-amazons-amzn-showroom/ Krause, R. (2012, January 1). Amazon Disease Plagues Retailers. Retrieved February 7, 2012, from Regional Business News database. Osman, J. (2011, December 4). Book Shopping in Stores, Then Buying Online. Retrieved February 6, 2012, from New York Times website: http://mediadecoder.blogs.nytimes.com/2011/12/04/ book-shopping-in-stores-then-buying-online/?pagemode=print PR Newswire. (n.d.). Retail Holy Grail and the Showrooming antidote: Shopkick Drives More Than $110 Million in revenue for Retail and Brand Partners in 2011 [article]. Retrieved February 6, 2012, from Regional Business News database. (201201310900PR.NEWS.USPR.SF44582) Zimmerman, A. (2012, January 23). Showdown over Showrooming. Retrieved February 6, 2012, from The Wall Street Journal website: http://online.wsj.com/article/SB10001424052970204624204577177242516227440.html

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