This document discusses the benefits and return on investment of social media for minority, women, and emerging small business certified firms. It outlines what social media is, common barriers to using social media, data on social media usage, the digital divide, and examples of government agencies successfully using social media. The key points are that social media can provide transparency, accountability, visibility, improved customer service, and flexibility for businesses if used strategically while considering policy. Government examples show social media's potential when used creatively.