Why Social Media?Return on Investment for MWESB Certified Firms
What is Social Media?
What comes up when youthink of social media?                                             “Moral panic is a common         ...
What prevents you fromusing social media?   Lack of time   Knowledge and    skills   Finding content   Knowing where t...
Data Social media is widespread.      In the U.S., social networks and       blogs reach nearly 80% of       Internet us...
Treuhaft, S., Glover Blackwell, A., & M. Pastor (2011) America’s Tomorrow: Equity is the SuperiorGrowth Model. Policy Link.
Digital Divide Age, lack of a high  school  education, and low  household income  are the strongest  negative predictors ...
Digital Divide cont. More than ¼ of online African-Americans  (28%) use Twitter, 13% do so on a typical  day.1 Non-white...
ROI? Transparency Accountability Visibility Customer Service Flexibility
My Story
Good Examples NASA – Twitter &Instagram DOT – blog FCC – blog CDC – Facebook (anyone remember zombie  preparedness?) ...
Homework! Take social media seriously Get on and play personally Think creatively Think strategy and think policy Ask...
Questions?      503-477-9221      brittany@buildsocialconsulting.com      www.buildsocialconsulting.com      @ebkcd2      ...
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Why Social Media? Return on Investment for MWESB Certified Firms

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  • How many of you currently use social media to further your business goals? If you said yes, what platforms do you use?If you don’t have social media, how many of you have an online presence?Social media is any online platform or channel for publishing and disseminating user-generated content. It’s this ability for anyone to create and disseminate content that makes social media so powerful and so social. Social media is a powerful tool from on organizational perspective because it allows us to have transparency and accountability in a way we’ve never had before, in particular with large organizations and government agencies that previously have been inaccessible. Every individual can now publicly state their opinion, whether positive or negative, and because of the public nature of the space, that opinion is often listened to and taken seriously. Social media allows us as individuals to take our environment and engage with it and shape it in a way that I find empowering and exciting. At the organizational level we can take this accountability and transparency and empower people to engage with us and make the services and products we provide that much more useful and impactful. The other aspect of social media that I love is that access to information that we now have at our fingertips. People can now find out a lot of information and our organization, and the services or products we provide before meeting us. That’s why it’s important to have a strong online presence that highlights what your company has to offer.
  • Now I want to quickly go over some data about social media and how widespread it is. Regardless of your personal feelings about social media, it’s reaching a significant portion of the population and is here to stay, so it’s worth learning about.My goal is to share my passion about social media and provide you with some strategy tools that will help you to feel empowered to begin using social media for your company so that you can better serve your customers and clients.The most important thing to take away from this training is to be strategic in your use of social media. The best way to ensure you give your social media presence the time it deserves is to take social media seriously, and to learn about it. As you see, Americans spend a lot of their time online and, in particular, on social networking sites. So it behooves your company to meet your audience where they’re at.
  • More than one quarter of online African-Americans (28%) use Twitter, with 13% doing so on a typical day. In contrast, only 12% of white online adults use Twitter.YouTube is a powerful platform because it allows us to tell stories. Also, YouTube is an important way to reach the rural population and minority populations.
  • Why Social Media? Return on Investment for MWESB Certified Firms

    1. 1. Why Social Media?Return on Investment for MWESB Certified Firms
    2. 2. What is Social Media?
    3. 3. What comes up when youthink of social media? “Moral panic is a common reaction to new forms of communication.”1 1. http://onlinelibrary.wiley.com/doi/10.1111/j.1083-6101.2009.01474.x/full
    4. 4. What prevents you fromusing social media?  Lack of time  Knowledge and skills  Finding content  Knowing where to start  Which platforms to use  Privacy issues  Policy
    5. 5. Data Social media is widespread.  In the U.S., social networks and blogs reach nearly 80% of Internet users and represents the majority of Americans’ time online. 1 Half of all American adults are using social networking sites. 2 “If you plan on still being in business in the next 1-5 years you should embrace social media.” –Kathie England1. http://blog.nielsen.com/nielsenwire/social/2. http://www.pewinternet.org/Media-Mentions/2011/Half-of-American-adults-use- Facebook- other-social-networks
    6. 6. Treuhaft, S., Glover Blackwell, A., & M. Pastor (2011) America’s Tomorrow: Equity is the SuperiorGrowth Model. Policy Link.
    7. 7. Digital Divide Age, lack of a high school education, and low household income are the strongest negative predictors of internet usage.1 No major differences in social media usage based on gender, race, or household income.21. http://pewinternet.org/Reports/2012/Digital-differences2. Ibid
    8. 8. Digital Divide cont. More than ¼ of online African-Americans (28%) use Twitter, 13% do so on a typical day.1 Non-white adult Internet users have higher rates of using video-sharing sites.2 Rural Internet users are now just as likely as users in urban and suburban areas to have used online video-sharing websites like YouTube.31. http://pewinternet.org/Reports/2012/Twitter-Use-2012/Findings.aspx2. http://pewinternet.org/Reports/2011/Video-sharing-sites/Report3. Ibid
    9. 9. ROI? Transparency Accountability Visibility Customer Service Flexibility
    10. 10. My Story
    11. 11. Good Examples NASA – Twitter &Instagram DOT – blog FCC – blog CDC – Facebook (anyone remember zombie preparedness?) Gov. Kitzhaber - Twitter
    12. 12. Homework! Take social media seriously Get on and play personally Think creatively Think strategy and think policy Ask questions
    13. 13. Questions? 503-477-9221 brittany@buildsocialconsulting.com www.buildsocialconsulting.com @ebkcd2 facebook.com/buildsocialconsulting linkedin.com/company/build-social-llc

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