SlideShare a Scribd company logo
1 of 17
Download to read offline
Making Child Welfare
More Social
Brittany Smith, Build Social, LLC
What is Social Media?
 Any online platform or
channel for publishing
and disseminating
user-generated
content.1
 Social media allows us
to engage with and
empower our
communities.
 Connection
 Access to information
1. http://heidicohen.com/social-media-definition/
It’s About Relationships
 Connection with family
and friends is the
primary reason.
 2/3 say staying in touch
is a major reason they
use these sites.1
 Most online adults
describe their
experiences using
social media in positive
terms.2
1. http://pewinternet.org/Reports/2011/Why-Americans-Use-Social-Media
2. http://www.pewinternet.org/Reports/2011/Social-Networking-Sites
Take it seriously!
 63% cent of Canadian
social media users read
social media status
updates every day. 1
 Daily Facebook usage in
Canada is higher than
both the global and U.S.
averages.2
1. http://oncampus.macleans.ca/education/2013/04/29/two-in-three-canadians-use-social-media
2. http://www.theprovince.com/technology/internet/Facebook+releases+stats+about+Canadian+usa
ge+monthly/8785410/story.html
3. http://www.pewinternet.org/Reports/2013/social-networking-sites.aspx
4. http://pewinternet.org/Reports/2011/Teens-and-social-media
 72% of U.S. online
adults are social
networking site users.3
 95% of all U.S. teens
ages 12-17 are online
and 80% of those
teens use social
media.4
Positive Benefits
 The average user has
more close ties and is ½
as likely to be socially
isolated.1
 65% of teens have had
an experience that
made them feel good
about themselves. 58%
have felt closer to
another person.2
 Young adults who spend
more time on Facebook
are better at showing
―virtual empathy.‖3
 Youth who use blogs,
websites and email to
discuss politics and
current events become
more socially engaged
over time.4
1. http://pewinternet.org/Reports/2011/Technology-and-social-networks
2. http://pewinternet.org/Reports/2011/Teens-and-social-media/Summary/Majority-of-teens
3. http://www.apa.org/monitor/2011/10/facebook.aspx
4. http://www.apa.org/monitor/2012/02/friends.aspx
Panic is Normal!
1. http://onlinelibrary.wiley.com/doi/10.1111/j.1083-6101.2009.01474.x/full
“Moral panic is a common
reaction to new forms of
communication.”1
Barriers
 Lack of time and staff
support
 Knowledge and skills
 Finding content
 Knowing where to start
 Confidentiality issues
 Policy
 Liability
Youth in Care & Social Media
 Connection
 Siblings
 Bio parents
 Foster siblings
 Friends from previous
placements
 Ability to tell their story
 Support from peers
 Health information
Which Platforms?
 Photo- and video-
centric applications
 Snapchat
 Facebook
 Instagram
 Vine
 Tumblr
Youth & Internet Access
 One in four U.S. teens
are ―cell-mostly‖
internet users — far
more than the 15% of
adults who are cell-
mostly. Among teen
smartphone owners,
half are cell-mostly.1
 You must be mobile!
1. http://www.pewinternet.org/Reports/2013/Teens-and-Tech/Main-Findings/Teens-and-Technology.aspx
Guidelines & Policies
 Develop user
guidelines/policies for
youth and young
adults.
 In partnership with
young people
 Focus on
empowerment
 Develop an internal
social media policy for
staff.
 Crisis plan.
Social Media Trainings
 Train staff on why youth
use social media and
how they’re using it.
 Train staff on the social
media policy, basics of
social media.
 Train youth on the risks
of benefits of social
media – make it fun!
 Ask youth what they
want to know.
Privacy Settings
www.facebook.com/help/privacy
Social Media Team
http://www.altimetergroup.com/research/reports/how-corporations-should-prioritize-social-business-budgets
Content Management
Machine
Buffer App Tweet Deck Hoot Suite
Ending Thoughts
 Learn about social
media by using it
yourself.
 Remember, the point is
to connect.
 Take one small step at
a time – think
strategically.
 When in doubt, ask for
help.
Questions?
@ebkcd2
503-477-9221
brittany@buildsocialconsulting.com
www.buildsocialconsulting.com
facebook.com/buildsocialconsulting
linkedin.com/company/build-social-llc

More Related Content

What's hot

Effects of social media on youth.
Effects of social media on youth.Effects of social media on youth.
Effects of social media on youth.ALI IRFAN ASHRAF
 
Presentation on social media on young generation in Bangladesh
Presentation on social media on young generation in BangladeshPresentation on social media on young generation in Bangladesh
Presentation on social media on young generation in BangladeshShastry Rahman
 
Effects of Social Media on Young Adults
Effects of Social Media on Young AdultsEffects of Social Media on Young Adults
Effects of Social Media on Young AdultsRatan Rajpal
 
Social media and youth
Social media and youthSocial media and youth
Social media and youthCareyDeBeaux
 
Effects of social media on youth by Nilender Pratap Singh
Effects of social media on youth by Nilender Pratap SinghEffects of social media on youth by Nilender Pratap Singh
Effects of social media on youth by Nilender Pratap SinghSHASHANKKUMAR426
 
Youth and Social Media: Today and Beyond
Youth and Social Media: Today and BeyondYouth and Social Media: Today and Beyond
Youth and Social Media: Today and BeyondNathan Wright
 
Effects of social media on youth
Effects of social media on youthEffects of social media on youth
Effects of social media on youthVikas Gupta
 
Power of social media
Power of social mediaPower of social media
Power of social mediakaramnav
 
social media addiction
social media addictionsocial media addiction
social media addictionAkhtar Baloch
 
Impact of Social media ppt
Impact of Social media pptImpact of Social media ppt
Impact of Social media pptKumar Preetam
 
Minor_Project Report on Effects of social media on youth towards entrepreneur...
Minor_Project Report on Effects of social media on youth towards entrepreneur...Minor_Project Report on Effects of social media on youth towards entrepreneur...
Minor_Project Report on Effects of social media on youth towards entrepreneur...Vaibhav Nanda
 
Awareness In Social Media Addiction
Awareness In Social Media AddictionAwareness In Social Media Addiction
Awareness In Social Media AddictionHero Jamex Sinampaga
 
Social media and its Impacts on society
Social media and its Impacts on societySocial media and its Impacts on society
Social media and its Impacts on societyUrwa Shanza
 

What's hot (18)

Effects of social media on youth.
Effects of social media on youth.Effects of social media on youth.
Effects of social media on youth.
 
Presentation on social media on young generation in Bangladesh
Presentation on social media on young generation in BangladeshPresentation on social media on young generation in Bangladesh
Presentation on social media on young generation in Bangladesh
 
Effects of Social Media on Young Adults
Effects of Social Media on Young AdultsEffects of Social Media on Young Adults
Effects of Social Media on Young Adults
 
Social media and youth
Social media and youthSocial media and youth
Social media and youth
 
Effects of social media on youth by Nilender Pratap Singh
Effects of social media on youth by Nilender Pratap SinghEffects of social media on youth by Nilender Pratap Singh
Effects of social media on youth by Nilender Pratap Singh
 
What is social_media
What is social_mediaWhat is social_media
What is social_media
 
Power of social media
Power of social mediaPower of social media
Power of social media
 
Privacy in the Digital Age
Privacy in the Digital AgePrivacy in the Digital Age
Privacy in the Digital Age
 
Ismet kayapalı
Ismet kayapalıIsmet kayapalı
Ismet kayapalı
 
Youth and Social Media: Today and Beyond
Youth and Social Media: Today and BeyondYouth and Social Media: Today and Beyond
Youth and Social Media: Today and Beyond
 
Effects of social media on youth
Effects of social media on youthEffects of social media on youth
Effects of social media on youth
 
Power of social media
Power of social mediaPower of social media
Power of social media
 
social media addiction
social media addictionsocial media addiction
social media addiction
 
Impact of Social media ppt
Impact of Social media pptImpact of Social media ppt
Impact of Social media ppt
 
Minor_Project Report on Effects of social media on youth towards entrepreneur...
Minor_Project Report on Effects of social media on youth towards entrepreneur...Minor_Project Report on Effects of social media on youth towards entrepreneur...
Minor_Project Report on Effects of social media on youth towards entrepreneur...
 
Awareness In Social Media Addiction
Awareness In Social Media AddictionAwareness In Social Media Addiction
Awareness In Social Media Addiction
 
Power of Social Media
Power of Social MediaPower of Social Media
Power of Social Media
 
Social media and its Impacts on society
Social media and its Impacts on societySocial media and its Impacts on society
Social media and its Impacts on society
 

Viewers also liked

Migration And Population Imbalance In The Settlement Heirarchy Of Argentina
Migration And Population Imbalance In The Settlement Heirarchy Of ArgentinaMigration And Population Imbalance In The Settlement Heirarchy Of Argentina
Migration And Population Imbalance In The Settlement Heirarchy Of Argentinarwilkie
 
20131012 scyfer data_in_retail
20131012 scyfer data_in_retail20131012 scyfer data_in_retail
20131012 scyfer data_in_retailJörgen Sandig
 
How You Can Use LinkedIn
How You Can Use LinkedInHow You Can Use LinkedIn
How You Can Use LinkedInBrittany Smith
 
ANWB Data Gedreven
ANWB Data GedrevenANWB Data Gedreven
ANWB Data GedrevenGregor Abbas
 
Carmela Cavallo's Social Media Portfolio
Carmela Cavallo's Social Media PortfolioCarmela Cavallo's Social Media Portfolio
Carmela Cavallo's Social Media PortfolioCarmela Cavallo
 
James Hills Social Media Portfolio
James Hills Social Media PortfolioJames Hills Social Media Portfolio
James Hills Social Media PortfolioJames Hills
 
Digital marketing & Social Media portfolio
Digital marketing & Social Media portfolioDigital marketing & Social Media portfolio
Digital marketing & Social Media portfolioManou Molosa
 
Social Media Portfolio
Social Media PortfolioSocial Media Portfolio
Social Media Portfoliokalynbaldwin
 

Viewers also liked (10)

Migration And Population Imbalance In The Settlement Heirarchy Of Argentina
Migration And Population Imbalance In The Settlement Heirarchy Of ArgentinaMigration And Population Imbalance In The Settlement Heirarchy Of Argentina
Migration And Population Imbalance In The Settlement Heirarchy Of Argentina
 
20131012 scyfer data_in_retail
20131012 scyfer data_in_retail20131012 scyfer data_in_retail
20131012 scyfer data_in_retail
 
Social media portfolio
Social media portfolioSocial media portfolio
Social media portfolio
 
How You Can Use LinkedIn
How You Can Use LinkedInHow You Can Use LinkedIn
How You Can Use LinkedIn
 
Social Media Portfolio
Social Media PortfolioSocial Media Portfolio
Social Media Portfolio
 
ANWB Data Gedreven
ANWB Data GedrevenANWB Data Gedreven
ANWB Data Gedreven
 
Carmela Cavallo's Social Media Portfolio
Carmela Cavallo's Social Media PortfolioCarmela Cavallo's Social Media Portfolio
Carmela Cavallo's Social Media Portfolio
 
James Hills Social Media Portfolio
James Hills Social Media PortfolioJames Hills Social Media Portfolio
James Hills Social Media Portfolio
 
Digital marketing & Social Media portfolio
Digital marketing & Social Media portfolioDigital marketing & Social Media portfolio
Digital marketing & Social Media portfolio
 
Social Media Portfolio
Social Media PortfolioSocial Media Portfolio
Social Media Portfolio
 

Similar to Making Child Welfare More Social - OACAS

Be Connected to Stay Connected
Be Connected to Stay ConnectedBe Connected to Stay Connected
Be Connected to Stay ConnectedBrittany Smith
 
Social Media for Social Change
Social Media for Social ChangeSocial Media for Social Change
Social Media for Social ChangeBrittany Smith
 
Social Media in Cooperative Extension
Social Media in Cooperative ExtensionSocial Media in Cooperative Extension
Social Media in Cooperative ExtensionAnne Adrian
 
Facebook for Educators and Community Leaders (Property of Facebook)
Facebook for Educators and Community Leaders (Property of Facebook)Facebook for Educators and Community Leaders (Property of Facebook)
Facebook for Educators and Community Leaders (Property of Facebook)misspwalsh
 
Social networking and its impact on teenagers pdf
Social networking and its impact on teenagers pdfSocial networking and its impact on teenagers pdf
Social networking and its impact on teenagers pdfJohann Tailor
 
Clinical Report—The Impact of SocialMedia onChildren, Adoles.docx
Clinical Report—The Impact of SocialMedia onChildren, Adoles.docxClinical Report—The Impact of SocialMedia onChildren, Adoles.docx
Clinical Report—The Impact of SocialMedia onChildren, Adoles.docxclarebernice
 
How You Can Use Social Media - What's Your Small Step Going to Be?
How You Can Use Social Media - What's Your Small Step Going to Be?How You Can Use Social Media - What's Your Small Step Going to Be?
How You Can Use Social Media - What's Your Small Step Going to Be?Brittany Smith
 
Parents Guide to Facebook Updated 2012
Parents Guide to Facebook Updated 2012Parents Guide to Facebook Updated 2012
Parents Guide to Facebook Updated 2012- Mark - Fullbright
 
Digital citizenship (cyberbullying)
Digital citizenship (cyberbullying)Digital citizenship (cyberbullying)
Digital citizenship (cyberbullying)amalgarn
 
Media Lit (Starting the Converstation)
Media Lit (Starting the Converstation)Media Lit (Starting the Converstation)
Media Lit (Starting the Converstation)Don I Frazier, Jr.
 
Why Social Media? Return on Investment for MWESB Certified Firms
Why Social Media? Return on Investment for MWESB Certified FirmsWhy Social Media? Return on Investment for MWESB Certified Firms
Why Social Media? Return on Investment for MWESB Certified FirmsBrittany Smith
 
Likes, Hearts & Tweets
Likes, Hearts & TweetsLikes, Hearts & Tweets
Likes, Hearts & TweetsApril Holder
 
Social Media: Why It Matters for Children's Mental Health
Social Media: Why It Matters for Children's Mental HealthSocial Media: Why It Matters for Children's Mental Health
Social Media: Why It Matters for Children's Mental HealthBrittany Smith
 
Impact of social media on teenagers
Impact of social media on  teenagersImpact of social media on  teenagers
Impact of social media on teenagersMiss Perfect
 

Similar to Making Child Welfare More Social - OACAS (20)

Be Connected to Stay Connected
Be Connected to Stay ConnectedBe Connected to Stay Connected
Be Connected to Stay Connected
 
Social Media for Social Change
Social Media for Social ChangeSocial Media for Social Change
Social Media for Social Change
 
Social Media in Cooperative Extension
Social Media in Cooperative ExtensionSocial Media in Cooperative Extension
Social Media in Cooperative Extension
 
Media
MediaMedia
Media
 
Facebook for Educators and Community Leaders (Property of Facebook)
Facebook for Educators and Community Leaders (Property of Facebook)Facebook for Educators and Community Leaders (Property of Facebook)
Facebook for Educators and Community Leaders (Property of Facebook)
 
Social Media’s Impact on Teenage Behaviour and Life | Insights Success
Social Media’s Impact on Teenage Behaviour and Life | Insights SuccessSocial Media’s Impact on Teenage Behaviour and Life | Insights Success
Social Media’s Impact on Teenage Behaviour and Life | Insights Success
 
Social networking and its impact on teenagers pdf
Social networking and its impact on teenagers pdfSocial networking and its impact on teenagers pdf
Social networking and its impact on teenagers pdf
 
Chandan kumar
Chandan kumarChandan kumar
Chandan kumar
 
Clinical Report—The Impact of SocialMedia onChildren, Adoles.docx
Clinical Report—The Impact of SocialMedia onChildren, Adoles.docxClinical Report—The Impact of SocialMedia onChildren, Adoles.docx
Clinical Report—The Impact of SocialMedia onChildren, Adoles.docx
 
How You Can Use Social Media - What's Your Small Step Going to Be?
How You Can Use Social Media - What's Your Small Step Going to Be?How You Can Use Social Media - What's Your Small Step Going to Be?
How You Can Use Social Media - What's Your Small Step Going to Be?
 
Social networks for parents
Social networks for parentsSocial networks for parents
Social networks for parents
 
Parents Guide to Facebook Updated 2012
Parents Guide to Facebook Updated 2012Parents Guide to Facebook Updated 2012
Parents Guide to Facebook Updated 2012
 
Media
MediaMedia
Media
 
Digital citizenship (cyberbullying)
Digital citizenship (cyberbullying)Digital citizenship (cyberbullying)
Digital citizenship (cyberbullying)
 
Social Media and Ethics
Social Media and EthicsSocial Media and Ethics
Social Media and Ethics
 
Media Lit (Starting the Converstation)
Media Lit (Starting the Converstation)Media Lit (Starting the Converstation)
Media Lit (Starting the Converstation)
 
Why Social Media? Return on Investment for MWESB Certified Firms
Why Social Media? Return on Investment for MWESB Certified FirmsWhy Social Media? Return on Investment for MWESB Certified Firms
Why Social Media? Return on Investment for MWESB Certified Firms
 
Likes, Hearts & Tweets
Likes, Hearts & TweetsLikes, Hearts & Tweets
Likes, Hearts & Tweets
 
Social Media: Why It Matters for Children's Mental Health
Social Media: Why It Matters for Children's Mental HealthSocial Media: Why It Matters for Children's Mental Health
Social Media: Why It Matters for Children's Mental Health
 
Impact of social media on teenagers
Impact of social media on  teenagersImpact of social media on  teenagers
Impact of social media on teenagers
 

More from Brittany Smith

How to Develop a Social Media Strategy
How to Develop a Social Media StrategyHow to Develop a Social Media Strategy
How to Develop a Social Media StrategyBrittany Smith
 
Developing a Social Media Strategy for Children's Mental Health
Developing a Social Media Strategy for Children's Mental HealthDeveloping a Social Media Strategy for Children's Mental Health
Developing a Social Media Strategy for Children's Mental HealthBrittany Smith
 
Involving Youth in Socia Marketing
Involving Youth in Socia MarketingInvolving Youth in Socia Marketing
Involving Youth in Socia MarketingBrittany Smith
 
Developing A Social Media Strategy
Developing A Social Media StrategyDeveloping A Social Media Strategy
Developing A Social Media StrategyBrittany Smith
 
Social Media: Not To Be Confused With Social Marketing Workbook
Social Media: Not To Be Confused With Social Marketing WorkbookSocial Media: Not To Be Confused With Social Marketing Workbook
Social Media: Not To Be Confused With Social Marketing WorkbookBrittany Smith
 
Empowering Youth Voice with Social Media.
Empowering Youth Voice with Social Media.Empowering Youth Voice with Social Media.
Empowering Youth Voice with Social Media.Brittany Smith
 

More from Brittany Smith (6)

How to Develop a Social Media Strategy
How to Develop a Social Media StrategyHow to Develop a Social Media Strategy
How to Develop a Social Media Strategy
 
Developing a Social Media Strategy for Children's Mental Health
Developing a Social Media Strategy for Children's Mental HealthDeveloping a Social Media Strategy for Children's Mental Health
Developing a Social Media Strategy for Children's Mental Health
 
Involving Youth in Socia Marketing
Involving Youth in Socia MarketingInvolving Youth in Socia Marketing
Involving Youth in Socia Marketing
 
Developing A Social Media Strategy
Developing A Social Media StrategyDeveloping A Social Media Strategy
Developing A Social Media Strategy
 
Social Media: Not To Be Confused With Social Marketing Workbook
Social Media: Not To Be Confused With Social Marketing WorkbookSocial Media: Not To Be Confused With Social Marketing Workbook
Social Media: Not To Be Confused With Social Marketing Workbook
 
Empowering Youth Voice with Social Media.
Empowering Youth Voice with Social Media.Empowering Youth Voice with Social Media.
Empowering Youth Voice with Social Media.
 

Recently uploaded

Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024
Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024
Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024Alkin Tezuysal
 
Outage Analysis: March 5th/6th 2024 Meta, Comcast, and LinkedIn
Outage Analysis: March 5th/6th 2024 Meta, Comcast, and LinkedInOutage Analysis: March 5th/6th 2024 Meta, Comcast, and LinkedIn
Outage Analysis: March 5th/6th 2024 Meta, Comcast, and LinkedInThousandEyes
 
Q4 2023 Quarterly Investor Presentation - FINAL - v1.pdf
Q4 2023 Quarterly Investor Presentation - FINAL - v1.pdfQ4 2023 Quarterly Investor Presentation - FINAL - v1.pdf
Q4 2023 Quarterly Investor Presentation - FINAL - v1.pdfTejal81
 
3 Pitfalls Everyone Should Avoid with Cloud Data
3 Pitfalls Everyone Should Avoid with Cloud Data3 Pitfalls Everyone Should Avoid with Cloud Data
3 Pitfalls Everyone Should Avoid with Cloud DataEric D. Schabell
 
CyberSecurity - Computers In Libraries 2024
CyberSecurity - Computers In Libraries 2024CyberSecurity - Computers In Libraries 2024
CyberSecurity - Computers In Libraries 2024Brian Pichman
 
Technical SEO for Improved Accessibility WTS FEST
Technical SEO for Improved Accessibility  WTS FESTTechnical SEO for Improved Accessibility  WTS FEST
Technical SEO for Improved Accessibility WTS FESTBillieHyde
 
Webinar: The Art of Prioritizing Your Product Roadmap by AWS Sr PM - Tech
Webinar: The Art of Prioritizing Your Product Roadmap by AWS Sr PM - TechWebinar: The Art of Prioritizing Your Product Roadmap by AWS Sr PM - Tech
Webinar: The Art of Prioritizing Your Product Roadmap by AWS Sr PM - TechProduct School
 
20140402 - Smart house demo kit
20140402 - Smart house demo kit20140402 - Smart house demo kit
20140402 - Smart house demo kitJamie (Taka) Wang
 
UiPath Studio Web workshop series - Day 4
UiPath Studio Web workshop series - Day 4UiPath Studio Web workshop series - Day 4
UiPath Studio Web workshop series - Day 4DianaGray10
 
My key hands-on projects in Quantum, and QAI
My key hands-on projects in Quantum, and QAIMy key hands-on projects in Quantum, and QAI
My key hands-on projects in Quantum, and QAIVijayananda Mohire
 
GraphSummit Copenhagen 2024 - Neo4j Vision and Roadmap.pptx
GraphSummit Copenhagen 2024 - Neo4j Vision and Roadmap.pptxGraphSummit Copenhagen 2024 - Neo4j Vision and Roadmap.pptx
GraphSummit Copenhagen 2024 - Neo4j Vision and Roadmap.pptxNeo4j
 
Introduction to RAG (Retrieval Augmented Generation) and its application
Introduction to RAG (Retrieval Augmented Generation) and its applicationIntroduction to RAG (Retrieval Augmented Generation) and its application
Introduction to RAG (Retrieval Augmented Generation) and its applicationKnoldus Inc.
 
Graphene Quantum Dots-Based Composites for Biomedical Applications
Graphene Quantum Dots-Based Composites for  Biomedical ApplicationsGraphene Quantum Dots-Based Composites for  Biomedical Applications
Graphene Quantum Dots-Based Composites for Biomedical Applicationsnooralam814309
 
TrustArc Webinar - How to Live in a Post Third-Party Cookie World
TrustArc Webinar - How to Live in a Post Third-Party Cookie WorldTrustArc Webinar - How to Live in a Post Third-Party Cookie World
TrustArc Webinar - How to Live in a Post Third-Party Cookie WorldTrustArc
 
Patch notes explaining DISARM Version 1.4 update
Patch notes explaining DISARM Version 1.4 updatePatch notes explaining DISARM Version 1.4 update
Patch notes explaining DISARM Version 1.4 updateadam112203
 
Trailblazer Community - Flows Workshop (Session 2)
Trailblazer Community - Flows Workshop (Session 2)Trailblazer Community - Flows Workshop (Session 2)
Trailblazer Community - Flows Workshop (Session 2)Muhammad Tiham Siddiqui
 
Flow Control | Block Size | ST Min | First Frame
Flow Control | Block Size | ST Min | First FrameFlow Control | Block Size | ST Min | First Frame
Flow Control | Block Size | ST Min | First FrameKapil Thakar
 
Oracle Database 23c Security New Features.pptx
Oracle Database 23c Security New Features.pptxOracle Database 23c Security New Features.pptx
Oracle Database 23c Security New Features.pptxSatishbabu Gunukula
 
Introduction - IPLOOK NETWORKS CO., LTD.
Introduction - IPLOOK NETWORKS CO., LTD.Introduction - IPLOOK NETWORKS CO., LTD.
Introduction - IPLOOK NETWORKS CO., LTD.IPLOOK Networks
 

Recently uploaded (20)

Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024
Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024
Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024
 
Outage Analysis: March 5th/6th 2024 Meta, Comcast, and LinkedIn
Outage Analysis: March 5th/6th 2024 Meta, Comcast, and LinkedInOutage Analysis: March 5th/6th 2024 Meta, Comcast, and LinkedIn
Outage Analysis: March 5th/6th 2024 Meta, Comcast, and LinkedIn
 
Q4 2023 Quarterly Investor Presentation - FINAL - v1.pdf
Q4 2023 Quarterly Investor Presentation - FINAL - v1.pdfQ4 2023 Quarterly Investor Presentation - FINAL - v1.pdf
Q4 2023 Quarterly Investor Presentation - FINAL - v1.pdf
 
3 Pitfalls Everyone Should Avoid with Cloud Data
3 Pitfalls Everyone Should Avoid with Cloud Data3 Pitfalls Everyone Should Avoid with Cloud Data
3 Pitfalls Everyone Should Avoid with Cloud Data
 
CyberSecurity - Computers In Libraries 2024
CyberSecurity - Computers In Libraries 2024CyberSecurity - Computers In Libraries 2024
CyberSecurity - Computers In Libraries 2024
 
Technical SEO for Improved Accessibility WTS FEST
Technical SEO for Improved Accessibility  WTS FESTTechnical SEO for Improved Accessibility  WTS FEST
Technical SEO for Improved Accessibility WTS FEST
 
Webinar: The Art of Prioritizing Your Product Roadmap by AWS Sr PM - Tech
Webinar: The Art of Prioritizing Your Product Roadmap by AWS Sr PM - TechWebinar: The Art of Prioritizing Your Product Roadmap by AWS Sr PM - Tech
Webinar: The Art of Prioritizing Your Product Roadmap by AWS Sr PM - Tech
 
SheDev 2024
SheDev 2024SheDev 2024
SheDev 2024
 
20140402 - Smart house demo kit
20140402 - Smart house demo kit20140402 - Smart house demo kit
20140402 - Smart house demo kit
 
UiPath Studio Web workshop series - Day 4
UiPath Studio Web workshop series - Day 4UiPath Studio Web workshop series - Day 4
UiPath Studio Web workshop series - Day 4
 
My key hands-on projects in Quantum, and QAI
My key hands-on projects in Quantum, and QAIMy key hands-on projects in Quantum, and QAI
My key hands-on projects in Quantum, and QAI
 
GraphSummit Copenhagen 2024 - Neo4j Vision and Roadmap.pptx
GraphSummit Copenhagen 2024 - Neo4j Vision and Roadmap.pptxGraphSummit Copenhagen 2024 - Neo4j Vision and Roadmap.pptx
GraphSummit Copenhagen 2024 - Neo4j Vision and Roadmap.pptx
 
Introduction to RAG (Retrieval Augmented Generation) and its application
Introduction to RAG (Retrieval Augmented Generation) and its applicationIntroduction to RAG (Retrieval Augmented Generation) and its application
Introduction to RAG (Retrieval Augmented Generation) and its application
 
Graphene Quantum Dots-Based Composites for Biomedical Applications
Graphene Quantum Dots-Based Composites for  Biomedical ApplicationsGraphene Quantum Dots-Based Composites for  Biomedical Applications
Graphene Quantum Dots-Based Composites for Biomedical Applications
 
TrustArc Webinar - How to Live in a Post Third-Party Cookie World
TrustArc Webinar - How to Live in a Post Third-Party Cookie WorldTrustArc Webinar - How to Live in a Post Third-Party Cookie World
TrustArc Webinar - How to Live in a Post Third-Party Cookie World
 
Patch notes explaining DISARM Version 1.4 update
Patch notes explaining DISARM Version 1.4 updatePatch notes explaining DISARM Version 1.4 update
Patch notes explaining DISARM Version 1.4 update
 
Trailblazer Community - Flows Workshop (Session 2)
Trailblazer Community - Flows Workshop (Session 2)Trailblazer Community - Flows Workshop (Session 2)
Trailblazer Community - Flows Workshop (Session 2)
 
Flow Control | Block Size | ST Min | First Frame
Flow Control | Block Size | ST Min | First FrameFlow Control | Block Size | ST Min | First Frame
Flow Control | Block Size | ST Min | First Frame
 
Oracle Database 23c Security New Features.pptx
Oracle Database 23c Security New Features.pptxOracle Database 23c Security New Features.pptx
Oracle Database 23c Security New Features.pptx
 
Introduction - IPLOOK NETWORKS CO., LTD.
Introduction - IPLOOK NETWORKS CO., LTD.Introduction - IPLOOK NETWORKS CO., LTD.
Introduction - IPLOOK NETWORKS CO., LTD.
 

Making Child Welfare More Social - OACAS

  • 1. Making Child Welfare More Social Brittany Smith, Build Social, LLC
  • 2. What is Social Media?  Any online platform or channel for publishing and disseminating user-generated content.1  Social media allows us to engage with and empower our communities.  Connection  Access to information 1. http://heidicohen.com/social-media-definition/
  • 3. It’s About Relationships  Connection with family and friends is the primary reason.  2/3 say staying in touch is a major reason they use these sites.1  Most online adults describe their experiences using social media in positive terms.2 1. http://pewinternet.org/Reports/2011/Why-Americans-Use-Social-Media 2. http://www.pewinternet.org/Reports/2011/Social-Networking-Sites
  • 4. Take it seriously!  63% cent of Canadian social media users read social media status updates every day. 1  Daily Facebook usage in Canada is higher than both the global and U.S. averages.2 1. http://oncampus.macleans.ca/education/2013/04/29/two-in-three-canadians-use-social-media 2. http://www.theprovince.com/technology/internet/Facebook+releases+stats+about+Canadian+usa ge+monthly/8785410/story.html 3. http://www.pewinternet.org/Reports/2013/social-networking-sites.aspx 4. http://pewinternet.org/Reports/2011/Teens-and-social-media  72% of U.S. online adults are social networking site users.3  95% of all U.S. teens ages 12-17 are online and 80% of those teens use social media.4
  • 5. Positive Benefits  The average user has more close ties and is ½ as likely to be socially isolated.1  65% of teens have had an experience that made them feel good about themselves. 58% have felt closer to another person.2  Young adults who spend more time on Facebook are better at showing ―virtual empathy.‖3  Youth who use blogs, websites and email to discuss politics and current events become more socially engaged over time.4 1. http://pewinternet.org/Reports/2011/Technology-and-social-networks 2. http://pewinternet.org/Reports/2011/Teens-and-social-media/Summary/Majority-of-teens 3. http://www.apa.org/monitor/2011/10/facebook.aspx 4. http://www.apa.org/monitor/2012/02/friends.aspx
  • 6. Panic is Normal! 1. http://onlinelibrary.wiley.com/doi/10.1111/j.1083-6101.2009.01474.x/full “Moral panic is a common reaction to new forms of communication.”1
  • 7. Barriers  Lack of time and staff support  Knowledge and skills  Finding content  Knowing where to start  Confidentiality issues  Policy  Liability
  • 8. Youth in Care & Social Media  Connection  Siblings  Bio parents  Foster siblings  Friends from previous placements  Ability to tell their story  Support from peers  Health information
  • 9. Which Platforms?  Photo- and video- centric applications  Snapchat  Facebook  Instagram  Vine  Tumblr
  • 10. Youth & Internet Access  One in four U.S. teens are ―cell-mostly‖ internet users — far more than the 15% of adults who are cell- mostly. Among teen smartphone owners, half are cell-mostly.1  You must be mobile! 1. http://www.pewinternet.org/Reports/2013/Teens-and-Tech/Main-Findings/Teens-and-Technology.aspx
  • 11. Guidelines & Policies  Develop user guidelines/policies for youth and young adults.  In partnership with young people  Focus on empowerment  Develop an internal social media policy for staff.  Crisis plan.
  • 12. Social Media Trainings  Train staff on why youth use social media and how they’re using it.  Train staff on the social media policy, basics of social media.  Train youth on the risks of benefits of social media – make it fun!  Ask youth what they want to know.
  • 15. Content Management Machine Buffer App Tweet Deck Hoot Suite
  • 16. Ending Thoughts  Learn about social media by using it yourself.  Remember, the point is to connect.  Take one small step at a time – think strategically.  When in doubt, ask for help.

Editor's Notes

  1. Reality:Everyone’s lives are affected by social media whether they know it or not. We don’t have a handle on it either personally or professionally. Youth in care are using social media to stay connected and they want to connect with your staff on social media.Challenge:question – What do you as leaders need to do to empower your organizations and staff to use this technology? answer – Start to gather the knowledge and skills to use social media safely.Today I want you to walk away with a better understanding of social media’s relevance and importance in your work, generally understand each of the major platforms, and have some awareness of how to have boundaries on social media, and more specifically an overview of Facebook’s privacy settings.
  2. Social media is any online platform or channel for publishing and disseminating user-generated content. It’s this ability for anyone to create and disseminate content that makes social media so powerful. At the individual level social media allows us to take our environment and engage with it and shape it in a way that I find empowering and exciting. As individuals social media provides us with information curated by our peers, and most importantly, the ability to connect and form communities of support.From an organizational perspective social media is significant because it gives organizations the opportunity to be transparent and be held accountable. Because individuals can now publicly state their opinion in very visible ways, organizations get the opportunity to learn and respond, and if they choose, improve. At the organizational level we can take this accountability and transparency and empower people to engage with us and make the services we provide that much more useful and impactful. We can also help to facilitate the creation of communities of support.
  3. If there’s one thing I want you to take away from this training, it’s that social media isn’t so widely used just because the technology is cool. Social media is so popular because it’s about connection, and thank goodness that’s something that all of us in this room can understand and appreciate! It’s this facilitation of connection that makes social media so popular – in addition to the fact that when we use social media our brain releases the “cuddle” hormone oxytocin because these platforms facilitate a sense of trust.What research from the Pew Internet and American Life Projects shows us is that the predominant reason people use social media is to further their close offline relationships.Adult internet users that use social media say that connections with family members and friends (both new and old) are a primary consideration in their adoption of social media tools. Roughly two thirds of social media users say that staying in touch with current friends and family members is a major reason they use these sites, while half say that connecting with old friends they’ve lost touch with is a major reason behind their use of these technologies. In addition, adults generally have positive experiences online. When social networking users were asked for one word to describe their experiences using social networking sites, “good” was the most common response (as seen in this word cloud).So people join to stay connected and continue to use social media because of the positive experiences they have.
  4. Now that we have an understanding of what social media is and why it’s so powerful, and why people use it, let’s look at some data about how impactful it really is. About 63 per cent of Canadian social media users surveyed said they read Facebook posts, tweets and/or LinkedIn updates every single day. Daily Facebook usage in Canada is higher than both the global and U.S. averages. 78% percent of the population is online. Americans spend about 3.5 hours online every dayhttp://www.newmediatrendwatch.com/markets-by-country/17-usa/123-demographicsCall to Action: Take social media seriously as a tool to deliver information, engage, and empower communities – including youth in care, bio families, and foster parents. Explore social media’s ability to help you stay connected in your personal life Get your privacy settings set up in such a way that you can feel safe about who can see what you’re posting
  5. Because I knew how significant social media was to me personally, I began doing some research to see if social media helped others avoid isolation and stay connected. Here’s what I found:The average user of a social networking site has more close ties and is half as likely to be socially isolated as the average American.Facebook users have more social support, and they are much more politically engaged compared with Americans of a similar age and education.65% of teens have had an experience that made them feel good about themselves. 58% have felt closer to another person.Young adults who spend more time on Facebook than their peers are also better at showing "virtual empathy" to their online friends and such online empathy predicts real-world empathy. In addition, in a study of 63 Cornell University undergraduates, researchers found that people reported higher self-esteem after spending time on their Facebook profile than after time spent looking into a mirror (Cyberpsychology, Behavior and Social Networking, 2011). "Unlike a mirror, which reminds us of who we really are and may have a negative effect on self-esteem if that image does not match with our ideal, Facebook can show a positive version of ourselves," says Cornell communications professor Jeffrey Hancock, PhD, one of the study's co-authors. "We're not saying that it's a deceptive version of self, but it's a positive one.” From my perspective these positive benefits are astounding.Youth who use blogs, websites and email to discuss politics and current events become more socially engaged over time.And this is just the tip of the iceberg, this list goes on and on and you can see more of these benefits in the resource. However, I’m not trying to underplay some of the negative things that can and do happen on social media sites – the APA articles that these data came from provides a well-rounded analysis of both the benefits and the risks.
  6. I’ve mapped out a lot of good things about social media and really outlined why you should care about it and learn about it, however it still feels kind of scary and overwhelming to some, doesn’t it? Don’t worry, you’re not alone, as this picture shows!I want to normalize your experience of being a bit hesitant to use social media in child welfare practice. There are a lot of barriers personally, professionally, and organizationally. In addition, there are some basic ethical issues that we all face in our use of social media. Let’s map out some of the barriers to implementing social media.
  7. So these are some of the barriers that I’ve encountered, what barriers do you all face in trying to use social media in your work?POLL EVERYWHEREI’m going to take some of what you’ve shared and brainstorm with Jim and others how to help you overcome these barriers.
  8. So how do youth in care use social media?
  9. I want all of you here to be able to be better at what you do, stay relevant and in-demand, and more successfully support youth in care. So I want all of you here today to start thinking more about how social media can become a part of the work you do on a day-to-day basis. To support you in this, I’m going to provide a general overview of the platforms young people are using.8 of 10 teens who are online use social networking sites — and more than 93% of those users have a Facebook account, according to the Pew Internet & American Life Project. Teens are starting to use to Instagram and Snapchat, both photo-centric applications. Data is showing that younger teens are becoming a bit more wary of Facebook because of the older users that are joining and monitoring, however, they are still very active users.
  10. In reaching youth make sure that whatever you do is mobile-optimized.
  11. One of the biggest and most challenging barriers to social media use in your agencies is liability and policy so let’s tackle that barrier first. What we all need to avoid is the blind leading the blind!User guidelines help people to frame their experience engaging with your organization on social media, they help to develop expectations about what your audience will be getting from your organization on social media, and they help to ensure that everyone remains respectful and kind. This is also important from a legal perspective because you’re able to build in a disclaimer and be very clear about your intentions in utilizing social media. The other important thing to establish is an organizational social media policy. This is an inward facing policy designed to support employees in using social media to support the vision and mission of the organization. Of course you’re going to have your point person who’s managing your social media presence, but it’s also important to encourage and empower all staff – those that are interested at least – to use social media to develop professional relationships, provide better customer service, and raise awareness about the important work your organization is doing. However, in order to empower your employees you need to be crystal clear about your expectations are and support them in using social media appropriately and successfully. This can be accomplished through staff trainings, and the development of a clear policy that encourages certain types of behaviors and interactions on social media sites. Once again, this is also important from a legal perspective so that you can take action if a crisis occurs, or if an employee is struggling to use social media appropriately. Some good resources for developing a policy are mapped out in the companion resource for the webinar.
  12. Get rid of the myths – just like we are on today’s webinar!Make sure to see if there are people already on staff who want to help and might even be able to provide training.
  13. We don’t have time to go into exactly how to set up your privacy settings today. The important thing to know is that there are privacy settings, and you should go in and customize them!
  14. One of the largest obstacles in using social media is how much time it takes. As a general rule of thumb I usually say that for a really basic social media presence it takes at least one hour per platform per week, however this is true only if you have developed a clear social media strategy and workflow. In addition, tools such as Google Alerts help with the time side of things by delivering content directly to your inbox.Last but not least, platforms such as Buffer App, Tweet Deck and Hoot Suite allow you to schedule out posts so that at the beginning of your week you can map out all of your posts and they will be posted automatically. However, when it comes to Facebook I recommend scheduling out your posts within Facebook itself.You must become a content management machine and these tools will help you do that.
  15. I’m already passionate about social media. You may not be, that’s fine. The place to start is by taking social media seriously. Get on it, try it, feel the oxytocin and you too will become passionate about it as a tool for engagement. And better yet, you’ll be vibrant, relevant, and will be able to ensure job security. 