It’s not (just) “the environment, stupid!” Values, motivations, and routes to engagement of people adopting lower-carbon lifestyles by Rachel Howell

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  • 1. Its not (just) “theenvironment, stupid!”Values, discourses, and routes to engagementof people adopting lower carbon lifestylesDr Rachel Howell
  • 2.  9 women, 7 men Age range: early 20s – 80s 14 white, including 1 Hungarian and 1 South African; 1Indian; 1 English Chinese All middle class, university educated, though some on lowincomes 4 renters; 12 owner-occupiers Varied household composition Average interview: 1 hour 41 minutesPurposive sampling – 16 interviewees
  • 3. Social justice"I think the gut thing that movesme is people."
  • 4. Community"I think this has to do withbeing linked into thecommunity."
  • 5. Frugality"Theres nodesperationfor newtrainers."
  • 6. Discourses"I think that you don’t even haveto care about climate change towant a low carbon lifestyle."
  • 7. A lower carbon lifestyle"For me it’s more local living,stronger communities, more timefor each other."
  • 8. Triangulation: valuesquestionnaire Top-rated value:social justice Meanalt > Meanbio(de Groot & Steg 2007, 2008)
  • 9. Implications? Altruistic values might be as useful as biosphericones Make common cause with human rights anddevelopment groups Climate change communications need to encouragepeople to envision a holistic positive vision for alower-carbon future, not just give a to do list
  • 10. Thank you! Questions?Rachel Howellrah22@aber.ac.uk