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Its not (just) “theenvironment, stupid!”Values, discourses, and routes to engagementof people adopting lower carbon lifestylesDr Rachel Howell
9 women, 7 men Age range: early 20s – 80s 14 white, including 1 Hungarian and 1 South African; 1Indian; 1 English Chinese All middle class, university educated, though some on lowincomes 4 renters; 12 owner-occupiers Varied household composition Average interview: 1 hour 41 minutesPurposive sampling – 16 interviewees
Social justice"I think the gut thing that movesme is people."
Community"I think this has to do withbeing linked into thecommunity."
Implications? Altruistic values might be as useful as biosphericones Make common cause with human rights anddevelopment groups Climate change communications need to encouragepeople to envision a holistic positive vision for alower-carbon future, not just give a to do list