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Its not (just) “theenvironment, stupid!”Values, discourses, and routes to engagementof people adopting lower carbon lifest...
 9 women, 7 men Age range: early 20s – 80s 14 white, including 1 Hungarian and 1 South African; 1Indian; 1 English Chin...
Social justice"I think the gut thing that movesme is people."
Community"I think this has to do withbeing linked into thecommunity."
Frugality"Theres nodesperationfor newtrainers."
Discourses"I think that you don’t even haveto care about climate change towant a low carbon lifestyle."
A lower carbon lifestyle"For me it’s more local living,stronger communities, more timefor each other."
Triangulation: valuesquestionnaire Top-rated value:social justice Meanalt > Meanbio(de Groot & Steg 2007, 2008)
Implications? Altruistic values might be as useful as biosphericones Make common cause with human rights anddevelopment ...
Thank you! Questions?Rachel Howellrah22@aber.ac.uk
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It’s not (just) “the environment, stupid!” Values, motivations, and routes to engagement of people adopting lower-carbon lifestyles by Rachel Howell

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Transcript of "It’s not (just) “the environment, stupid!” Values, motivations, and routes to engagement of people adopting lower-carbon lifestyles by Rachel Howell"

  1. 1. Its not (just) “theenvironment, stupid!”Values, discourses, and routes to engagementof people adopting lower carbon lifestylesDr Rachel Howell
  2. 2.  9 women, 7 men Age range: early 20s – 80s 14 white, including 1 Hungarian and 1 South African; 1Indian; 1 English Chinese All middle class, university educated, though some on lowincomes 4 renters; 12 owner-occupiers Varied household composition Average interview: 1 hour 41 minutesPurposive sampling – 16 interviewees
  3. 3. Social justice"I think the gut thing that movesme is people."
  4. 4. Community"I think this has to do withbeing linked into thecommunity."
  5. 5. Frugality"Theres nodesperationfor newtrainers."
  6. 6. Discourses"I think that you don’t even haveto care about climate change towant a low carbon lifestyle."
  7. 7. A lower carbon lifestyle"For me it’s more local living,stronger communities, more timefor each other."
  8. 8. Triangulation: valuesquestionnaire Top-rated value:social justice Meanalt > Meanbio(de Groot & Steg 2007, 2008)
  9. 9. Implications? Altruistic values might be as useful as biosphericones Make common cause with human rights anddevelopment groups Climate change communications need to encouragepeople to envision a holistic positive vision for alower-carbon future, not just give a to do list
  10. 10. Thank you! Questions?Rachel Howellrah22@aber.ac.uk

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