Brianna tofin 2012
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Brianna tofin 2012



Brianna Tofin

Brianna Tofin



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Brianna tofin 2012 Presentation Transcript

  • 1. Brianna D. Tofin Resume 2012
  • 2. + I SEE PEOPLE I see people in numbers, in groups, in trends, and as consumers. I am on a life long journey to understand the characteristics that define us from one another. I am constantly drawn to understand how we perceive ourselves and how we seek external influences to shape our identity. With this curiosity, I am driven to help companies understand how to identify and connect with their target markets. I want to create social media campaigns that not only contribute to the bottom line but assist in shaping people and the communities in which we live. To me, social media/marketing is not just a corporate department, but a two-way conversation between a company and their consumers.
  • 3. + Current Work Experience Strategic Account Manager @ HootSuite June 2012 – Present HootSuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. I assist clients in launching social media campaigns, identify and grow audiences, distribute targeted messages, and streamline team workflow with scheduling conversations that reach multiple audiences.
  • 4. + Previous Work Experience Research Account Manager @ Vision Critical May 2011 – May 2012 An Account Manager that managed over 70+ clients in achieving their research objectives. I assessed client requirements, made recommendations around optimal solutions and strategy, customized proposals, negotiated and coordinated the execution of ad-hoc projects; such as survey programming, custom application development, panel/sample purchases, restages, and refreshes. I constantly looked for opportunities to keep in touch with my clients and work alongside management on client retention activities and strategies to ensure client loyalty and satisfaction.
  • 5. + Previous Work Experience Assistant, Vancouver 2010 Olympic Committee January - April, 2010 Working as an assistant to the Director of HR Projects, I coordinated the deployment of 5,000 students. I was responsible for ensuring all students completed their assigned work permits at their designated venues. Summer Student, MR MIKES Restaurants Summer, 2008 Working as a Summer Intern for FDC Brands, I worked mainly with the Director of Marketing. Within my position, I developed a Customer Experience Program as well as an E- Commerce website for the MR MIKES brand.
  • 6. + Professional Development European Union and Canadian Government Research Scholarship – 2008 Asked to research and provide information concerning the educational structure and systems in Eastern European Countries. I was one of twelve Canadian students chosen to complete this task at the University of Applied Sciences, FH Wien in Vienna, Austria. Institute for Humane Studies Student Seminar at Princeton University – 2007 I spent seven days studying economic liberty at Princeton University alongside students from various countries. The seminar focused on Market- Based Solutions too many current issues; such as: healthcare, education, international trade policies, and American/ Canadian relations.
  • 7. + Education University of British Columbia Certificate in Web Intelligence – currently studying Okanagan College, School of Business Administration Bachelor of Business Administration - Marketing (2006-2009) University of Hertfordshire - Hatfield, England International Business (2009) University of Applied Sciences, FH Wien - Vienna, Austria International Business (2008) University of Saskatchewan Department of Political Science (2004-2006) Outlook High School High School Diploma (1998 - 2004)
  • 8. + Performance Review Below are excerpts from previous performance reviews:  Brianna works well through a problem, attempting to understand the issue and helping to carve out a solution. She is keen to brain storm solutions and offer suggestions based on her understanding of the problem at hand. She is not afraid to voice her ideas and takes immediate action once she figures out the appropriate course of action.  A good communicator who always shows transparency in her work. Brianna has been very easy to manage because she is happy and willing to communicate as she works through a project.
  • 9. + Contact Information Location: Vancouver, British Columbia Email: