1. To ensure our digipak and advert promoting our artist LUNA is as realistic
and professional we have completed extensive research on similar artists all
within the pop genre to research how they have all demonstrated their
promotional package. We believe this research to be extremely important as
we will be able to find out genre characteristics and conventions for such
posters advertising pop artists. Throughout this PowerPoint a numerous
amount of artists promotional packages will be displayed.

2. DIGIPAK
-The same colours are used
-Same font for title and text on the advert
-The same costume
-Different image of Miley Cyrus
-Social networking icons shown
-Promotion of the album on advert
ADVERT

3. DIGIPAK
-Same font for title
-Same colours used on both pieces
-Same costume
-Different image
-Different placing of image
-Added information on advert
ADVERT

4. DIGIPAK
-Same colours, dominance of red
-Same font for text and title
-Added information on advert
ADVERT

5. DIGIPAK
-Same colours used
-Focus on artist
-Not looking at camera
ADVERT

6. DIGIPAK
-Same colours
-Same font
-Focus on artist on digipak
-More information on advert
ADVERT