Gillian Easson for 2nd Russian-British Creative Economy forum
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Gillian Easson for 2nd Russian-British Creative Economy forum



Gillian Easson, Development Manager, NESTA (National Endowment for Science, Technology and the Arts)...

Gillian Easson, Development Manager, NESTA (National Endowment for Science, Technology and the Arts)

Joining NESTA in 2006, Gillian has managed the initiatives supporting innovative creative entrepreneurs across the UK, including projects: Starter for 6 , Peer Mentoring and Insight Out.
Gillian led the development of NESTA’s successful Creative Enterprise Toolkit.
This step-by-step interactive resource helps creative individuals to plan, build, communicate and launch their new creative business. The toolkit has been used by hundreds of successful creative entrepreneurs around the world, from fashion designers, to freelance artists, to technology start-ups. They have used the resources, activities and case studies to develop their good ideas; and consider their personal motivations and aspirations for enterprise. NESTA also ran train-the-trainer events for tutors from Universities and colleges; and now the toolkit is being used widely in Universities across the UK.
With a background and passion for good design, Gillian believes that design is key to delivering engaging, creative and effective forms of support. Gillian has extensive experience of developing and delivering programmes in the charity and not-for-profit sectors; particularly within the areas of creative enterprise, education and employment.

NESTA is the National Endowment for Science, Technology and the Arts - an independent body with a mission to make the UK more innovative. We invest in early-stage companies, inform policy, and deliver practical programmes that inspire others to solve the big challenges of the future.
We know the creative industries are critical to the UK’s cultural and economic success, contributing more than £50 billion to the economy every year. They also generate important 'spillover' benefits for other sectors that work with them to create innovative products and services. But creative businesses face their own unique barriers to growth and success. NESTA is working to understand why, and to find ways of helping creative businesses unleash their full innovative potential.



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Gillian Easson for 2nd Russian-British Creative Economy forum Gillian Easson for 2nd Russian-British Creative Economy forum Presentation Transcript

  • Supporting growth, enhancing competitiveness:Emerging support models for creative entrepreneurs Gillian Easson, Development Manager, NESTA
  • Based in Dundee, Scotland The Perception ! The Reality !
  • About NESTA…Founded: 1998, with £300M endowmentMission: Bring ideas to life and help make innovation happenHow? Through policy research, programmes and investmentNESTA’s 3 main areas of work: Innovation and Economic Growth Social and Public Sector Innovation Creative Economy
  • Creative Industries: Important, fast growing and innovative
  • Focus of todayNESTA’s models of support: Creative entrepreneur programmes/resources Mentoring for creative business start-up and growth Skills for creative industries Support for cultural organisations to innovate
  • Challenges affecting creative start-up businesses
  • Specialist support for creative entrepreneurs NESTA has run programmes which have support hundreds of creative entrepreneurs to set up sustainable enterprises, which:  Develop business skills and confidence of new creative entrepreneurs  Facilitate interdisciplinary collaboration through peer networks  Address gaps in start-up support market and enhance current enterprise provisions on offer
  • Addressing creative business start-up challengesStarter for 6: A NESTA designed pilot programme in Scotlandrunning 2007–2009, which provided 210 early stage science,technology and creative entrepreneurs with: 4 days of group training run in 5 cities Peer mentoring Potential of grants up to £10,000 (84 grant awards made) Business aftercare support
  • An accelerator programmeProgramme features:Group workshop content: Tools to test and help build thecreative modelling tools business caseSpecialist expertise and Help to overcome barriers in particularadvice areasPeer networks Someone to share experiences / like- minded peopleCoaching and mentoring Help to sustain the momentum / critical friendsSeed funding Something to work with / accelerate speed to market
  • Business sectors of S46 participants (2007-09) Inverness Aberdeen Dundee Edinburgh Glasgow Business Sector Scotland - cities
  • Case Studies of creative entrepreneursHubdubPremium skill games for sports
  • Case Studies of creative entrepreneursBebaroqueDesigner
  • Examples of the workshop content Enhance Replace Revive Flip into Evidence modelling Blueprint modelling Framework tools to help build, shape, define, explain and communicate the business idea. These creative practical planning tools are used successfully by creative entrepreneurs to build their business case.
  • Start-up programme results2007 - 2009: Pilot programme - devised, funded and managed by NESTAin partnership with many Scottish agencies2009: Programme gets a £1 million backing from Creative Scotland’sInnovation Fund to offer an extended service, delivered by CulturalEnterprise Office (CEO).2010 – present: New S46 programme strands added by CEO including‘Fast track’ and ‘S46 Network’.2011: Longitudinal study of programme completed.
  • Programme benefits for creative entrepreneursWord cloud showing responses to the question ‘With hindsight what was themost useful part of the Starter for 6 programme?’ (SQW report, 2011)
  • Economic and confidence level impacts  S46 gives return of £2.16 GVA for every £1 invested  15+ gone on to ‘high growth pipeline’ – Scottish Enterprise  S46 is seen as a bench mark of success for other funders, investors.
  • Full impacts arising from Starter for 6 Improved business and economic performance Developed business idea Networks and collaborations Improved knowledge and skills Increased confidence in participants
  • NESTA Creative Enterprise Toolkit Encapsulates NESTA’s tried and tested approaches Specifically tailored for creative business start-ups and those who support them Flexible tools engage participants at an individual level to explore personal values and This work is licensed under a Creative Commons Attribution Non-commercial Share Alike (3.0 Unported). Uses are thus permitted without any further permission from the copyright owner. Permissions beyond the scope of this license are administered by NESTA.
  • Arrivals and destinations 01 Getting off the ground 02 Who this guide is for and how it can help Business Facts Do you have a good idea or a good business idea? Why it’s different from other business guides Intellectual Property What to expect to get out of the process How to identify, protect and exploit IP What kind of company to set up Values Identify your values and summarise Links to useful organisations the impacts you want Case studies Evidence Modelling Illustrate what success will look like Customers Marketing Mix and Plan Determine who is buying your How to apply this mix to your product and why business needs. The main elements you need to consider when planning Your business process marketing activities The different elements that make up your business Relationships Financial Modelling The different associations you have to recognise and Including the vital role of cash flow to ensure your develop to ensure your product or service reaches your business makes enough money to continue trading in the customers way you desireChoosing your path 03 In it for the long haul 04
  • Suite of open-source products for both creatives and supporters Creative enterprise Train trainer Case studies Worksheets Tutors notes toolkit workshops Peer mentoring creativesupporters. Fashion start-up Video case studies Trainer PowerPoint guide guide
  • CE Toolkit is being used nationally and internationally LebanonWales China
  • Peer Mentoring to support creative start-ups Peer mentoring involves near peers with• Peer mentoring one or two years more business experience than their mentees. NESTA’s Peer Mentoring guide contains:  On overview of the programme structure  Practical points and case studies for those considering setting up a peer mentoring scheme  The impacts for both the mentors and mentees
  • NESTA Mentoring for business growth Video Games Mentoring: Creative Business Mentor Playing the Game guide Network
  • Creative industries skills agendaHyper Island and Next Gen: the right skills for a high-tech sector
  • Supporting cultural/arts organisations to innovateEnabling arts and cultural organisations to engage audiences in new waysand create opportunities for new business models, through the use of digitaltechnology. Arts Technology Research organisation partner team Digital R&D Fund Digital innovation projects and sector-wide knowledge
  • ConclusionsIn NESTA’s experience we believe that creative entrepreneursthrive when given the right conditions, which include:- Tailored skills development and confidence building- Networks and support- The opportunity to gain seed fundingWe look forward to working with international partners toshare learning from our creative entrepreneurshipprogrammes.
  • Thank You! Gillian Easson Development Manager @GillianEasson