Tiwa york e-marketing & social tools
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Tiwa york e-marketing & social tools

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e-marketing & social tools

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  • Social commerce[1] is a subset of electronic commerce that involves using social media, online media that supports social interaction and user contributions, to assist in the online buying and selling of products and services.More succinctly, social commerce is the use of social network(s) in the context of e-commerce.
  • Top 25 WW: #1 Cape TownTop 25 Asia: #1 Hong KongTop Relax: #1La Amada Hotel, Playa Mujeres, Mexico
  • What we have to realize and embrace is that a consumer spends the majority of their digital life in Social Media, not on a corporate website. It’s just a matter of how to leverage this social behavior to enhance the communication approach and ultimately meet business objectives. Long-term success in social media is less about the tactics and more about the role it plays in achieving overall goals.The following are some relevant case studies we thought you would find interesting and applicable to your current business challenges.SPEAKERS NOTE: Edit the cases contained in the deck to fit your clients needs and the overall discussion.
  • Too often the internal social discussion starts with… We need a Facebook pageSocial media tools are great. They’ve raised the bar and empowered consumers and we can work them into an overall strategy, but simply relying on having a facebook page or a twitter handle isn’t going to make people like you more, or buy more of what you’re selling. Unfortunately, social media is often used as just another marketing tactic... an afterthought, and only if there is budget available. This mentality is neglecting a large part of your consumers digital lives, as well as a potential business opportunitySo rather than just seeing the tools of social media, it’s important to take a step back and think bigger when it comes to how you will leverage this social behavior and the environments in which they happen to benefit all aspects of your company. In order to make social truly work for your organization, you need to treat it as a core business fundamental, where all other mediums spring from.
  • In order to realize the full potential of social media we need to see the bigger picture and understand social’s role in achieving business success.SPEAKERS NOTE: read through the buildAre you ready to trade control for influence? To truly be “social at the core” requires a fundamental shift in organizational perspective.http://mashable.com/2010/02/11/social-objects/
  • Virgin America gave away free flights to social media influencers it has identified on Twitter – without any catch. Using Klout, a tool which analyses influence on Twitter, to identify influential people in the Toronto area Virgin offered them free flights on its new services to Los Angeles and San Francisco. These influencers only had to pay taxes and were not asked to do anything in return for this. They were just being asked to enjoy a flight, free Wi-Fi onboard and a launch party in Toronto.This is an interesting influencer outreach casestudy. Typically examples of blogger and Twitter outreach have seen brands ask them to do something in exchange for free product or experiences. They might offer them something for free or invite them to an event, for example, but would ask them to cover it on their blogs, on Twitter, take and share photos or recruit their friends to discussions. Virgin America’s approach is different and clever.Source: http://mashable.com/2010/06/21/virgin-america-klout-influencers/

Tiwa york e-marketing & social tools Tiwa york e-marketing & social tools Presentation Transcript

  • OMG-ThailandMapping the Future:E-Marketing & Social ToolsTiwa YorkDirector PlatformsOmnicom Media GroupThailand Tourism Marketing19 May 2011
  • OMG-Thailand The TrendsSocial Mobile Local
  • OMG-ThailandSocial 681,000,000 Registered 175,000,000 RegisteredSource: Facebook.com & Twitter.com
  • OMG-ThailandFacebook as of Jan 24th, 2011
  • OMG-ThailandFacebook as of May 10th, 2011
  • Facebook Thailand – 7.8M Users on Feb. 6th OMG-Thailand
  • Facebook Thailand – 9.3 M Users on May 10th OMG-Thailand
  • OMG-Thailand Mobile4 Billion Mobile Phones1.08 Billion Smart Phones3.05 Billion SMS Enabled Source: http://tag.microsoft.com/community/tag-blog-item/11-03-21/The_Growth_of_Mobile_Marketing_and_Tagging.aspx?category=industry
  • OMG-ThailandSource: http://tag.microsoft.com/community/tag-blog-item/11-03-21/The_Growth_of_Mobile_Marketing_and_Tagging.aspx?category=industry
  • OMG-ThailandSource: http://tag.microsoft.com/community/tag-blog-item/11-03-21/The_Growth_of_Mobile_Marketing_and_Tagging.aspx?category=industry
  • OMG-ThailandSource: http://tag.microsoft.com/community/tag-blog-item/11-03-21/The_Growth_of_Mobile_Marketing_and_Tagging.aspx?category=industry
  • OMG-ThailandSource: http://tag.microsoft.com/community/tag-blog-item/11-03-21/The_Growth_of_Mobile_Marketing_and_Tagging.aspx?category=industry
  • OMG-ThailandSource: http://tag.microsoft.com/community/tag-blog-item/11-03-21/The_Growth_of_Mobile_Marketing_and_Tagging.aspx?category=industry
  • OMG-ThailandSource: http://tag.microsoft.com/community/tag-blog-item/11-03-21/The_Growth_of_Mobile_Marketing_and_Tagging.aspx?category=industry
  • OMG-ThailandSource: http://tag.microsoft.com/community/tag-blog-item/11-03-21/The_Growth_of_Mobile_Marketing_and_Tagging.aspx?category=industry
  • OMG-ThailandSource: http://tag.microsoft.com/community/tag-blog-item/11-03-21/The_Growth_of_Mobile_Marketing_and_Tagging.aspx?category=industry
  • OMG-ThailandLocal
  • Check-in Applications are a hit in OMG-Thailand Thailand
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  • OMG-ThailandFoursquare Top Check-ins List
  • OMG-ThailandFrom Social MediaTo Social Commerce
  • OMG-ThailandSocial Commerce – The Buzz Word in 2010Source: http://mediatransparent.com/wp-content/uploads/2010/12/Screen-shot-2010-12-21-at-12.54.46-PM.png
  • OMG-ThailandGroupon Fastest Growing Company Ever… Infographic courtesy of socialcommercetoday.com
  • OMG-ThailandDeal-of-the-Day Sales emerge in TH 2010 May • Ensogo Launches in May • Offer.us launches and disappears August • Sanook Coupon Launches in Aug • Deal Didi Launches in Octoer October • TikTokThai launches in November • Launches in December: • U2Deal November • DealThailand • DoongChuayDai • BonBonDeals • Coucafe December • In Development: • JaJoop • Dealsdee
  • OMG-ThailandfCommerce hits Facebook
  • OMG-ThailandChanging Perspectives
  • OMG-Thailand **Source: Hubspot – Twitter for marketing presentationhttp://www.slideshare.net/HubSpot/twitter-for-marketing-and-pr-webinar-presentation/
  • OMG-Thailand **Source: Hubspot – Twitter for marketing presentationhttp://www.slideshare.net/HubSpot/twitter-for-marketing-and-pr-webinar-presentation/
  • OMG-Thailand **Source: Hubspot – Twitter for marketing presentationhttp://www.slideshare.net/HubSpot/twitter-for-marketing-and-pr-webinar-presentation/
  • OMG-Thailand P.O.E.M. Paid Owned Earned Website, Corporate Blog Reviews, TV, Print, Radio, Blog, Facebook Page, Comments, Forums,Billboard, Point of Sale, Twitter Account, Ratings & Reviews, Banners, Search, Youtube Channel, Facebook, Twitter, Facebook Social Ads Mobile App Youtube, Flickr,Engaging the Audience Engaging the Audience Getting Feedback
  • OMG-Thailand Online Consumer Journey Search Compare Read review Transact EarlyAwareness Consideration Purchase Consideration 31
  • OMG-Thailand2010 Google Zeitgeist
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  • OMG-ThailandBefore we move on….. Let’s chat about Tripadvisor
  • OMG-ThailandIs tripadvisor important? TripAdvisor.com attracts over 35 million unique visitors a month – comScore May 2010
  • OMG-ThailandAre Singaporeans looking for Tripadvisor?
  • OMG-ThailandCornell Hospitality Report
  • OMG-ThailandTop 25 WW Destinations: #18 Koh Phi PhiTop 25 Asia Destination: #4 Koh Phi PhiTop 10 WW Relaxation: #10 Bandara Resort & Spa
  • OMG-ThailandSocial Tools & Business Opportunities Source: Facebook.com & Twitter.com
  • OMG-Thailand The Opportunities Revealing Driving Product Leveraging Strategic Commerce Development Influencers Insights Retail Sourcing Community Amplifying ActivatingIntegration Content Building Awareness Employees
  • OMG-Thailand Your Brand Here“I want a Facebook page!”
  • “ OMG-Thailand Changing Perspective. In order to realize the full potential of social media we need to see the bigger picture and understand social’s role in achieving business success. (from) digital tactic what the and tell a show strategies media brand says mass advertising marketing tactic (to)what learning initiatives consumerscentric strategic enabler being involved are saying building relationships consumer business strategies
  • OMG-ThailandVirgin AmericaRewarding brand loyalists and influencers
  • OMG-Thailand
  • OMG-ThailandTiwa YorkDirector PlatformsOmnicomMediaGroup n n21st Floor, Amarin Plaza500 Ploenchit Rd., Lumpini, PathumwanBangkok 10330, ThailandT: +66 2 256 9890 - 2 Ext. 192F: +66 2 256 9790M: +66 81 770 5493tiwa.york@omnicommediagroup.com @tiwa http://th.linkedin.com/in/tiwayork m_t_y@hotmail.com www.facebook.com/tiwa.york tiwa_york
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  • OMG-ThailandPaidAwarenessTV, Print, Radio,Billboard, Point of Sale, OwnedEngagement Banners, Search,FacebookSocial Ads Website, Corporate Blog, Facebook Page, Twitter Account, Youtube Channel, EarnedFeedback Mobile App Blog Reviews, Comments, Forums, Ratings & Reviews,Strangers Facebook, Twitter, Youtube, Fans Customers Flickr,
  • OMG-ThailandPaidAwarenessTV, Print, Radio,Billboard, Point of Sale, OwnedEngagement Banners, Search,FacebookSocial Ads Website, Corporate Blog, Facebook Page, Twitter Account, Youtube Channel, EarnedFeedback Mobile App Blog Reviews, Comments, Forums, Ratings & Reviews,Strangers Facebook, Twitter, Youtube, Fans Customers Flickr,
  • OMG-Thailand P.O.E.M. Website, Corporate Blog, Facebook Page, Twitter Account, Youtube Channel, Mobile App Owned Engaging the Audience Paid Blog Reviews, Earned Comments, Forums, Ratings & Reviews, TV, Print, Radio, Facebook, Twitter,Billboard, Point of Sale, Youtube, Flickr, Banners, Search, Facebook Social Ads Getting Feedback Creating Awareness
  • OMG-ThailandCreatingAwareness PaidEngagingYourAudience Owned EarnedGettingFeedback