Web Video Where is it going
and where will it end?
The Visual Suspects
@SteveGarfield @msmamet @brilliantvideo
@RobertCollins @JoselinMane

Where is Video Going?
1. Instant
2. Archived
3. Live

INSTANT
Twitter Video

INSTANT - FUTURE
Embedded Twitter Video
http://tweetree.com/stevegarfield

ARCHIVED
My Mom’s Blog
blip.tv

ARCHIVED
My Mom’s Blog
blip.tv

ARCHIVED
My Mom’s Blog
blip.tv

ARCHIVED - FUTURE

LIVE
Qik
Ustream
Livestream

LIVE - FUTURE
- Better Inbuilt Microphones
- Higher Quality Video
- Microphone Jacks
- Headphone Jacks
Tattoo Image:
BlameDrewsCancer

LIVE - FUTURE

Creating Content for
Community
@RobertCollins

From Preaching to Sharing – The Naked CEO
Capture the Content – Make it Findable - Expand
Community
FROM THIS TO
THIS
Provide Conversational Content Creation Services for
Community Building
• On a regular basis, help clients engage in casual, engaging
conversations –
capture content - Raw, Uncut, Unscripted and Real

Discover and Extend Existing
Capture existing valuable content & extend through
social media platforms that entice, engage in
compelling manner
Repackage case studies, customer testimonials,
product demos, market studies, invaluable customer
insight and information
Improve Google ranking & make rich content more
findable, engaging and interactive
Create specialty branded social network sites for
customers and partners. Listening, reacting,
capturing the interests and feedback that matter to

The Future of Video for Communities is
HELPFUL
HONEST
COLLABORATIVE
PARTICIPATORY
PERSONAL
PLAYFUL

The Future of Video for Communities is
FINDABLE
SHARABLE
CONVERSATIONAL

Online Video Distribution Channels
PodCamp Boston 4
8/7/09
@msmamet
Facebook.com/mamet

Question:
Should I put my video on ...

Answer: Yes.
Get your content out there.

Manage Distribution Channels

Distribution Plus Analytics

Enable MRSS Feeds Too
Media RSS (MRSS) is an RSS extension used
for syndicating multimedia files (audio, video,
image) in RSS feeds.
(Thanks Wikipedia)

Video S.E.O.
24

Search
 Universal
(May 07)
www.JoselinMane.com l www.LITBel.com

Engine (Technology)
 Google Voice to Text
 (Jul 09)
www.JoselinMane.com l www.LITBel.com

Optimization
 Length Guide (mins):
◦ Offer video (advertisement): 0:30-0:60
◦ Marketing video:
0:60-3:00
◦ Sales video:
1:00-7:00
◦ Education/edutainment:
7:00-45:00
◦ Webinar/teleseminar/replay:
30:00-90:00
 Description / Meta Data
◦ Keyword-rich title, 64 char or less the nichier the better
◦ web address / phone number
◦ keyword rich description 200 char or less
◦ tags list of keywords 6 or less 8 max
www.JoselinMane.com l www.LITBel.com

So far we have
• looked at video platforms
• Created content for our community
• Selected your Distribution channels
• Optimized our video for Search engines

What’s in it for Me?

Whats in it for Me?
How do you monitor your web
video ROI ?

Tools to Monitor
ROI

* YouTube Insight: A free tool offered by
YouTube that allows anyone with a YouTube
account—users, partners, or advertisers—to
view detailed statistics about the videos that
they upload to the site.
source:Youtube

* YouTube Insight: A free tool offered by
YouTube that allows anyone with a YouTube
account—users, partners, or advertisers—to
view detailed statistics about the videos that
they upload to the site.
* The YouTube Partner Program: Original
content creators have the chance to generate
revenue from their work and receive the
same promotional benefits afforded to
YouTube's other professional content
source:Youtube

source: Youtube

TubeMogul is the first online video analytics and
distribution company serving publishers large and small
who need independent information about video
source: tubemogul.com

TubeMogul is the first online video analytics and
distribution company serving publishers large and small
who need independent information about video
source: tubemogul.com

source: tubemogul.com

Visible Measures specializes in measuring the
consumption and distribution of Internet video. Our
solutions have been designed from the ground up to
provide our customers with unprecedented visibility
into true viral reach and audience engagement.
source: www.visiblemeasures.com

source: www.visiblemeasures.com

source: www.visiblemeasures.com

Web Video Where is it going
and where will it end?
The Visual Suspects
@SteveGarfield @msmamet @brilliantvideo
@RobertCollins @JoselinMane