Web video where is it going and where will it end?

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    Web video where is it going and where will it end? - Presentation Transcript

    1. Web Video Where is it going and where will it end? The Visual Suspects @SteveGarfield @msmamet @brilliantvideo @RobertCollins @JoselinMane
    2. Where is Video Going? 1. Instant 2. Archived 3. Live
    3. INSTANT Twitter Video
    4. INSTANT - FUTURE Embedded Twitter Video http://tweetree.com/stevegarfield
    5. ARCHIVED My Mom’s Blog blip.tv
    6. ARCHIVED My Mom’s Blog blip.tv
    7. ARCHIVED My Mom’s Blog blip.tv
    8. ARCHIVED - FUTURE
    9. LIVE Qik Ustream Livestream
    10. LIVE - FUTURE - Better Inbuilt Microphones - Higher Quality Video - Microphone Jacks - Headphone Jacks Tattoo Image: BlameDrewsCancer
    11. LIVE - FUTURE
    12. Creating Content for Community @RobertCollins
    13. From Preaching to Sharing – The Naked CEO Capture the Content – Make it Findable - Expand Community FROM THIS TO THIS Provide Conversational Content Creation Services for Community Building • On a regular basis, help clients engage in casual, engaging conversations – capture content - Raw, Uncut, Unscripted and Real
    14. Discover and Extend Existing Capture existing valuable content & extend through social media platforms that entice, engage in compelling manner Repackage case studies, customer testimonials, product demos, market studies, invaluable customer insight and information Improve Google ranking & make rich content more findable, engaging and interactive Create specialty branded social network sites for customers and partners. Listening, reacting, capturing the interests and feedback that matter to
    15. The Future of Video for Communities is HELPFUL HONEST COLLABORATIVE PARTICIPATORY PERSONAL PLAYFUL
    16. The Future of Video for Communities is FINDABLE SHARABLE CONVERSATIONAL
    17. Online Video Distribution Channels PodCamp Boston 4 8/7/09 @msmamet Facebook.com/mamet
    18. Question: Should I put my video on ...
    19. Answer: Yes. Get your content out there.
    20. Manage Distribution Channels
    21. Distribution Plus Analytics
    22. Enable MRSS Feeds Too Media RSS (MRSS) is an RSS extension used for syndicating multimedia files (audio, video, image) in RSS feeds. (Thanks Wikipedia)
    23. Video S.E.O. 24
    24. Search  Universal (May 07) www.JoselinMane.com l www.LITBel.com
    25. Engine (Technology)  Google Voice to Text  (Jul 09) www.JoselinMane.com l www.LITBel.com
    26. Optimization  Length Guide (mins): ◦ Offer video (advertisement): 0:30-0:60 ◦ Marketing video: 0:60-3:00 ◦ Sales video: 1:00-7:00 ◦ Education/edutainment: 7:00-45:00 ◦ Webinar/teleseminar/replay: 30:00-90:00  Description / Meta Data ◦ Keyword-rich title, 64 char or less the nichier the better ◦ web address / phone number ◦ keyword rich description 200 char or less ◦ tags list of keywords 6 or less 8 max www.JoselinMane.com l www.LITBel.com
    27. So far we have • looked at video platforms • Created content for our community • Selected your Distribution channels • Optimized our video for Search engines
    28. What’s in it for Me?
    29. Whats in it for Me? How do you monitor your web video ROI ?
    30. Tools to Monitor ROI
    31. * YouTube Insight: A free tool offered by YouTube that allows anyone with a YouTube account—users, partners, or advertisers—to view detailed statistics about the videos that they upload to the site. source:Youtube
    32. * YouTube Insight: A free tool offered by YouTube that allows anyone with a YouTube account—users, partners, or advertisers—to view detailed statistics about the videos that they upload to the site. * The YouTube Partner Program: Original content creators have the chance to generate revenue from their work and receive the same promotional benefits afforded to YouTube's other professional content source:Youtube
    33. source: Youtube
    34. TubeMogul is the first online video analytics and distribution company serving publishers large and small who need independent information about video source: tubemogul.com
    35. TubeMogul is the first online video analytics and distribution company serving publishers large and small who need independent information about video source: tubemogul.com
    36. source: tubemogul.com
    37. Visible Measures specializes in measuring the consumption and distribution of Internet video. Our solutions have been designed from the ground up to provide our customers with unprecedented visibility into true viral reach and audience engagement. source: www.visiblemeasures.com
    38. source: www.visiblemeasures.com
    39. source: www.visiblemeasures.com
    40. Web Video Where is it going and where will it end? The Visual Suspects @SteveGarfield @msmamet @brilliantvideo @RobertCollins @JoselinMane

    + Skip BensleySkip Bensley, 3 months ago

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    Our Presentation at #PCB4 August 8th 2009.
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