• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Twitter Presentation
 

Twitter Presentation

on

  • 702 views

This introductory presentation was given 9/29/09 at the Metrowest Chamber Women's Initiative Luncheon Sponsored by skirt! Boston.com & Middlesex Savings Bank

This introductory presentation was given 9/29/09 at the Metrowest Chamber Women's Initiative Luncheon Sponsored by skirt! Boston.com & Middlesex Savings Bank

Statistics

Views

Total Views
702
Views on SlideShare
700
Embed Views
2

Actions

Likes
1
Downloads
7
Comments
0

2 Embeds 2

http://www.slideshare.net 1
https://www.linkedin.com 1

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution-NonCommercial LicenseCC Attribution-NonCommercial License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Twitter Presentation Twitter Presentation Presentation Transcript

    • Twitter: @brilliantvideo http://www.slideshare.net/brilliantvideo Tuesday, September 29, 2009
    • Agenda What is Twitter ? Twitter: @brilliantvideo http://www.slideshare.net/brilliantvideo Tuesday, September 29, 2009
    • Agenda What is Twitter ? Getting started Twitter: @brilliantvideo http://www.slideshare.net/brilliantvideo Tuesday, September 29, 2009
    • Agenda What is Twitter ? Getting started What’s in it for you? Twitter: @brilliantvideo http://www.slideshare.net/brilliantvideo Tuesday, September 29, 2009
    • Agenda What is Twitter ? Getting started What’s in it for you? A few tools I have found that make Twitter easier Twitter: @brilliantvideo http://www.slideshare.net/brilliantvideo Tuesday, September 29, 2009
    • What is Twitter ? Twitter: @brilliantvideo http://www.slideshare.net/brilliantvideo Tuesday, September 29, 2009
    • What is Twitter ? Twitter asks the question - what are you doing? Twitter: @brilliantvideo http://www.slideshare.net/brilliantvideo Tuesday, September 29, 2009
    • What is Twitter ? Twitter is also a messaging service much like things you already use on a daily basis. It is like email, texting, blogging all wrapped up into one. The major difference is everything is done 140 characters at a time. Twitter is also public, and like blog posts you don’t need to give other people permission to read what you have written or “tweeted”. Twitter: @brilliantvideo http://www.slideshare.net/brilliantvideo Tuesday, September 29, 2009
    • What is Twitter ? People conversely can choose who they receive messages or “tweets” from and this is called following. Being interesting is important or nobody will follow your updates. Twitter is not just about being followed, however, it’s more about listening, engaging, conversing and the sharing of information. Twitter: @brilliantvideo http://www.slideshare.net/brilliantvideo Tuesday, September 29, 2009
    • Getting started Twitter: @brilliantvideo http://www.slideshare.net/brilliantvideo Tuesday, September 29, 2009
    • Getting started Create your profile Twitter: @brilliantvideo http://www.slideshare.net/brilliantvideo Tuesday, September 29, 2009
    • Getting started Create your profile Tuesday, September 29, 2009
    • Getting started Create your profile Tuesday, September 29, 2009
    • Getting started Create your profile After name and location comes the tricky part - the bio box part. Here you have 160 characters to tell your life story and create interest. Twitter: @brilliantvideo http://www.slideshare.net/brilliantvideo Tuesday, September 29, 2009
    • Getting started Create your profile After name and location comes the tricky part - the bio box part. Here you have 160 characters to tell your story and create interest. Add a picture or artwork Twitter: @brilliantvideo http://www.slideshare.net/brilliantvideo Tuesday, September 29, 2009
    • Getting started Create your profile Add a picture or artwork People are unlikely to follow you on Twitter if you have no picture or logo posted. People will think you are spam using the default Twitter logo. Twitter: @brilliantvideo http://www.slideshare.net/brilliantvideo Tuesday, September 29, 2009
    • My finished profile Tuesday, September 29, 2009
    • What’s in it for you? Twitter will take a little time to get used to, but once you get used to it, it will become second nature like text and instant messaging. It also does not require a staff to oversee. You get back from Twitter what you put into it, like everything else. You reap what you sow. So if you spend a half hour a day reading, posting and re-tweeting messages to followers, you will gradually increase your followers, find new followers that find you interesting and your audience will grow. Twitter: @brilliantvideo http://www.slideshare.net/brilliantvideo Tuesday, September 29, 2009
    • What’s in it for you? Re-tweeting ? did I lose you? Re-tweeting is the unselfish act of repeating someone else’s tweet to your followers. In essence you are saying I liked what this person tweeted (blog, saying, quote etc.) and you give it value. You personalize it and say, that is the good stuff right there. Being re-tweeted is great also. When another person finds value in something you tweeted it exposes your thoughts to his or her group of followers, again with the notion that you share the good stuff. Twitter: @brilliantvideo http://www.slideshare.net/brilliantvideo Tuesday, September 29, 2009
    • What’s in it for you? Search for your company name periodically to see what other people are saying about your company or brand. What are they saying? Can you learn from what they are saying? Talking about your company on Twitter is fine “Don’t be that guy!” - Chris Brogan (70%- 30% mix is good ) Twitter: @brilliantvideo http://www.slideshare.net/brilliantvideo Tuesday, September 29, 2009
    • What’s in it for you? Tweet about other things that people might be interested in. Link to a blog article you read. Tell them why you found it interesting. Give people information that will make their lives easier. Tweet a link to a recipe, a restaurant or a movie review you wrote. Tweet about things happening in your industry that may help others. Check Twitter trends, find out what other people are talking about and add value to the conversation. Twitter: @brilliantvideo http://www.slideshare.net/brilliantvideo Tuesday, September 29, 2009
    • What’s in it for you? If you have Google analytics installed on your website and you have a link to your website on your Twitter page you will see traffic generated to your website. People like to buy from people they like and people they feel they know. Twitter allows you to connect with potential customers and clients in a whole different way. Twitter creates “ambient intimacy” - Lisa Reichelt @leisa or a lightweight but meaningful connection. (Facebook) Twitter: @brilliantvideo http://www.slideshare.net/brilliantvideo Tuesday, September 29, 2009
    • What’s in it for you? Twitter can be a real asset as part of your companies overall in-bound marketing strategy. If used in conjunction with blogs, Facebook, Linkedin, Flickr, YouTube, Vimeo and other social media friendly sites you have the ability to increase your companies visibility and reach potential clients as never before. Twitter: @brilliantvideo http://www.slideshare.net/brilliantvideo Tuesday, September 29, 2009
    • A few tools I have found to make Twitter easier Twhirl http://www.twhirl.org/ Seesmic Desktop http://seesmic.com/ Social Oomph http://www.socialoomph.com/ Mr. Tweet http://mrtweet.com/ Tweetdeck for iPhone Twitter: @brilliantvideo http://www.slideshare.net/brilliantvideo Tuesday, September 29, 2009
    • Acknowledgements Things I read to prepare for this presentation include The Twitter Book by Tim O’Reilly and Sarah Milstein The Twitter Handbook by Deborah Micek and Warren Whitlock The Twitter Manual by David Risely Twitter: @brilliantvideo http://www.slideshare.net/brilliantvideo Tuesday, September 29, 2009
    • Questions? Twitter: @brilliantvideo http://www.slideshare.net/brilliantvideo Tuesday, September 29, 2009