Bet-the-Farm User Experience

1,191 views
1,017 views

Published on

Bet-the-Farm UX: How to harness User-Centered Design, Design Thinking and Lean Startup to drive mission critical UX innovation and lasting organizational change.

Startups and large organizations alike have to be nimble and react to market change faster than ever. The entrepreneurs and intrapreneurs within these organizations know that, but don’t always have the talent and tools at their disposal to be successful. John’s team has increasingly been asked to support these innovators and support their existing teams so they can drive both exceptional experiences and organizational change.

Find out how John and his team approach “bet-the-farm” innovation projects by taking the best elements from major movements (User-Centered Design, Design Thinking, Lean Startup) plus the psychology of persuasive design in order to gather critical insights about users, workshop with stakeholders and align on goals, and nurture both the product and the team behind it.

John will show concrete examples where they helped at the world’s biggest online payment company, the world’s biggest academic association and a major governmental agency all succeed at innovating where they were unable to do so in the past.

Published in: Business, Technology
0 Comments
7 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,191
On SlideShare
0
From Embeds
0
Number of Embeds
270
Actions
Shares
0
Downloads
13
Comments
0
Likes
7
Embeds 0
No embeds

No notes for slide

Bet-the-Farm User Experience

  1. 1. Bet-the-Farm UX John Whalen, PhD Principal, Strategy & User Experience jw@brilliantexperience.com brilliantexperience.com @brlexp
  2. 2. Agenda ‣ Introduce Brilliant Experience ‣ Bet-the-Farm UX Methodology ‣ Questions
  3. 3. Introducing Brilliant Experience
  4. 4. Research Stakeholder Interviews Field Research Competitor Reviews Expert Reviews Strategy and Ideation Strategy Workshop Design Studio Rapid Prototyping Iterative Refinement UX and Design IA & Flow Interaction Design Concept Realization Visual Design & Branding
  5. 5. Fast Facts ‣ Boutique user experience consultancy ‣ Founded 2011 ‣ Founders 15+ years experience in the field ‣ Approximately 1/2 clients large enterprise, 1/2 funded startups ‣ Self-funded, profitable since inception ‣ Annual revenue doubling since founding
  6. 6. Types of Clients 1. Enterprises seeking innovation renewal - Seek more user research - Want strategy and ideation guidance - Need help motivating team 2. Startups seeking professional UX - Need help getting product to launch - Want a more professional user experience
  7. 7. Sample Clients
  8. 8. Meet Our Specialists user experience usability designerdeveloper
  9. 9. Bet-the-Farm UX: Introduction
  10. 10. The world around us is changing faster than ever
  11. 11. Leading companies can falter faster than ever if they fail to innovate.
  12. 12. Having a great brand is not enough.
  13. 13. Having a great brand is not enough.
  14. 14. We support Entrepreneurs and Intrapreneurs by leading mission-critical UX innovation projects.
  15. 15. How do we “cross the chasm”? User Insights Great Experience,
 Successful Product Insert
 Magical
 Process
 Here
  16. 16. Not recommended
  17. 17. Hard to find
  18. 18. Overall Process
  19. 19. To help you understand what “this” is, let’s play ‘Name that Methodology’
  20. 20. User Stories 1 Design & 
 Develop 2 Feedback 3
  21. 21. User Stories 1 Design & 
 Develop 2 Feedback 3 Agile
  22. 22. Build 1 Measure 2 Learn 3
  23. 23. Build 1 Measure 2 Learn 3 Lean Startup
  24. 24. Lean Startup
  25. 25. Copyright © 2012-2013 Brilliant Experience 1 2 3 4 Empathize with the audience you are designing for. Brainstorm possible designs Build a representation of one or more of your ideas PrototypeIdeateResearch Test your ideas for feedback Test
  26. 26. Copyright © 2012-2013 Brilliant Experience Empathize with the audience you are designing for. Brainstorm possible designs Build a representation of one or more of your ideas PrototypeIdeateResearch Test your ideas for feedback Test Design Thinking 1 2 3 4
  27. 27. Design Thinking
  28. 28. Design Thinking Check out IDEO, or as we like to say: “Brilliant Experience of the west” A couple books by IDEO founders:
  29. 29. Brilliant’s Agile/Lean/DT Experience
  30. 30. Brilliant’s Methodology Mix ‣ market research (probing individual psyches for needs/desires) ‣ user-centered design ‣ design thinking / innovation techniques ‣ lean startup / agile UX ‣ behavioral economics / persuasive design ! Plus some: management consulting
  31. 31. UX success lies beyond UX
  32. 32. Two Tracks Product Development Team Development
  33. 33. Two Tracks Product Development Team Development Empathize with your audience Determine management alignment
  34. 34. Two Tracks Product Development Team Development Empathize with your audience Determine management alignment Baseline measurement Evaluate the team
  35. 35. Two Tracks Product Development Team Development Empathize with your audience Determine management alignment Baseline measurement Evaluate the team Design studio
  36. 36. Two Tracks Product Development Team Development Empathize with your audience Determine management alignment Baseline measurement Evaluate the team Design studio Exploration of solution space Intensive training
  37. 37. Two Tracks Product Development Team Development Empathize with your audience Determine management alignment Baseline measurement Evaluate the team Design studio Exploration of solution space Intensive training Partner designers / developers Support UX team
  38. 38. Examples
  39. 39. Two Tracks Product Development Team Development Empathize with your audience Determine management alignment
  40. 40. What do they say? do? think? Consumer! Lawyer! Banker! Neuroscien2st! VAD7Nurse! Drug7Researcher! Farmer! Federal7Administrator! Mom7/7Chauffeur!
  41. 41. Meet Jane: Pattern Analyst
  42. 42. Meet Jane: Pattern Analyst Note: we are visiting her in her normal place of work.
  43. 43. Meet Jane’s work
  44. 44. Stakeholder Alignment
  45. 45. Two Tracks Product Development Team Development Empathize with your audience Determine management alignment Baseline measurement Evaluate the team
  46. 46. Baseline Testing
  47. 47. UX Lead Technical Lead User Researcher Usability Expert Front-End Developer Front-End Developer Interaction Designer ‣ Majority of large organizations use hybrid employee/consultant teams ‣ Provides specialized capabilities when needed ‣ Helps to kick start internal team growth ‣ Allows company to determine which roles should be in house UX Strategist consultant employee Evaluate The Team
  48. 48. Two Tracks Product Development Team Development Empathize with your audience Determine management alignment Baseline measurement Evaluate the team Design studio
  49. 49. CEO: I know you had an agenda, but let’s just sketch our ideas anyway...
  50. 50. Elevator Pitch
  51. 51. Business Needs
  52. 52. Personas
  53. 53. Scenarios
  54. 54. Customer Experience Journey
  55. 55. Early Ideation
  56. 56. Two Tracks Product Development Team Development Empathize with your audience Determine management alignment Baseline measurement Evaluate the team Design studio Exploration of solution space Intensive training
  57. 57. Sketching & Prototyping
  58. 58. Design Iterations
  59. 59. Iterative Testing PRESS GANEY Welcome Lidia | My Account | Customize Clinical Performer detail Volume By Service Line detail detail detail detail detail Southwest ORTHOPEDICS Pediatrics Emergency Surgery Cardiology Neurology Oncology Hospital Acquired Infection 9 16% Physical Restraint Accidental OverdosagesAdverse Blood Reactions 24% 1 2 4 50% 12% Complications 24% 2.7% Mortality Core MeasuresReadmissions 16% 24% 85% 24% 1.2% 24% detail detail RevenuePerformanceView:Date Range: 1m 3m 1yr YTD Custom Division/Service Linequick Links: Performance > System Wide
  60. 60. Intensive Training
  61. 61. Two Tracks Product Development Team Development Empathize with your audience Determine management alignment Baseline measurement Evaluate the team Design studio Exploration of solution space Intensive training Partner designers / developers Support UX team
  62. 62. Summary
  63. 63. Brilliant’s Methodology Mix ‣ market research (probing individual psyches for needs/desires) ‣ user-centered design ‣ design thinking / innovation techniques ‣ lean startup / agile UX ‣ behavioral economics / persuasive design ! Plus some: management consulting
  64. 64. Two Tracks Product Development Team Development Empathize with your audience Determine management alignment Baseline measurement Evaluate the team Design studio Exploration of solution space Intensive training Partner designers / developers Support UX team
  65. 65. PayPal Research, Strategy, and Redesign
  66. 66. Research Stakeholder Interviews Field Research Competitor Reviews Expert Reviews Strategy and Ideation Strategy Workshop Design Studio Rapid Prototyping Iterative Refinement UX and Design IA & Flow Interaction Design Concept Realization Visual Design & Branding Thank you! @brlexp | brilliantexperience.com

×