Agile DC Meetup Presentation - Agile UX

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  • 1. Making Lean UX + Agile Work for Enterprise & Startups John Whalen, Ph.D. Principal, Strategy & User Experience Brilliant Experience jw@brilliantexperience.com
  • 2. Agenda ‣ Introduce Brilliant Experience ‣ Major Development Methodologies & UX ‣ Introducing Lean UX ‣ Pairing Agile + Lean UX ‣ Agile + Lean UX Secrets (and Secret Weapon) ‣ Review & Questions
  • 3. Introducing Brilliant Experience
  • 4. Research Stakeholder Interviews Field Research Competitor Reviews Expert Reviews Strategy and Ideation Strategy Workshop Design Studio Rapid Prototyping Iterative Refinement UX and Design IA & Flow Interaction Design Concept Realization Visual Design & Branding
  • 5. Fast Facts ‣ Boutique user experience consultancy ‣ Founded 2011 ‣ Founders 19+ years experience in the field ‣ Approximately 1/2 clients large enterprise, 1/2 funded startups ‣ Self-funded, profitable since inception ‣ Annual revenue doubling since founding
  • 6. Experience with Agile
  • 7. Experience with Agile
  • 8. Major Development Methodologies & UX
  • 9. We find that many clients: ! - Know they’ve got a market for a product - Have limited UX/design capabilities - Were developing a suboptimal experience - Need to move faster, (not slower) while introducing UX
  • 10. How do we “cross the chasm” for User Experience
 Design and Research Great Experience,
 Delivered with Agile Insert
 Magical
 Process
 Here
  • 11. Not recommended
  • 12. Hard to find
  • 13. Try this
  • 14. To help you understand what “this” is, let’s play: ‘Name that Methodology’
  • 15. 1 2 3 4 Empathize with the audience you are designing for Brainstorm possible designs Build a representation of one or more of your ideas PrototypeIdeateResearch Test your ideas for feedback Test
  • 16. 1 2 3 4 Empathize with the audience you are designing for Brainstorm possible designs Build a representation of one or more of your ideas PrototypeIdeateResearch Test your ideas for feedback Test Design Thinking
  • 17. Design Thinking
  • 18. Buil d 1 Measure 2 Learn 3
  • 19. Buil d 1 Measure 2 Learn 3 Lean Startup
  • 20. Lean Startup
  • 21. 1 23 User Stories Design 
 & Develop Feedbac k
  • 22. 1 23 User Stories Design 
 & Develop Feedbac k Agile
  • 23. Agile
  • 24. Introducing Lean UX
  • 25. Lean UX…
  • 26. Lean UX…
  • 27. Two key points
  • 28. 1. Must balance business & user
  • 29. 2. Iteration improves the product
  • 30. A few other notes
  • 31. Prototype#communicates#everything The#fastest#way#between#you#and#your#customers h"p://xunyangixd.files.wordpress.com/2011/04/just:the:ux:process:large.jpgSource:?ArAcle?from?Jeff?Gothelf,?Mar?07,?2011,?Lean?UX:?GeXng?Out?Of?The?Deliverables?Business
  • 32. You#don’t#need#“The#Spec”#to#keep#control You#are#in#the#problemAsolving#business,#and#you#don’t#solve# problems#with#design#documentation. h"p://www.arcelormi"al.com/distribuAonsoluAons/repo/angelique/Corporate_picture_Document_Control_MR_RF.JPG Source:?ArAcle?from?Jeff?Gothelf,?Mar?07,?2011,? Lean?UX:?GeXng?Out?Of?The?Deliverables?Business
  • 33. Number of deaths resulting from lack of spec document 0
  • 34. Pairing Agile + Lean UX
  • 35. Fundamental Steps Ultimately stated as hypotheses, team works collaboratively to create Assumptions, Hypotheses, Outcomes, Personas, and Features. Declare Assumptions use rgr oup Prioritized hypotheses, personas, and features are used by the collaborative team to create the smallest thing possible to test the hypotheses. Create an MVP mo nito r The sooner you can find which features are worth investing in, the sooner you can focus your limited resources on the best solutions to your business problems. Run an Experiment ligh tbul b Test weekly, either out in the real world with consumers or in your lab. Feedback & Research USE RS
  • 36. How it Works 2-Week Sprint 2-Week Sprint 2-Week Sprint Iteration Planning MeetingSketching & Ideation Theme
  • 37. Working UX into an Agile flow
  • 38. Working UX into an Agile flow
  • 39. That’s all swell John, but are those secrets to LeanUX for agile?
  • 40. Lean UX + Agile Secrets & 
 Secret Weapon: Design Studio
  • 41. Getting strategy right helps 
 to properly frame all the 
 subsequent rapid design work.
  • 42. Strategy Session / Design Studio Get internal focus on what matters and prioritize business goals. Prioritize your audiences, define them and the scenarios in which they would use your product. Brainstorm ways to satisfy 1 & 2. IdeationAudience Needs Business Needs Flesh out best ideas. Get stakeholders on board with conceptual model. Sketching 1 2 3 4
  • 43. CEO: I know you had an agenda, but let’s just sketch our ideas anyway...
  • 44. Warm Up: Elevator Pitch For who ______ is a that Unlike UXPA (target customer), (customer need), (market category) (one key benefit). (competition), (unique differentiator). idea need benefit
  • 45. Business Goals
  • 46. Business Goals for: ______________ ‣ Write down business goals independently ‣ Prioritize through collaborative discussion ‣ Examples: - Make us all rich! Ka ching! - Totally wow users! - Create (opportunity) that provides great value to customers. - Drive (user behavior) by (strategic design goal). text text text
  • 47. Business Goals & Alignment
  • 48. LeanUX Secret 1: Get the stakeholders aligned on prioritized business goals.
  • 49. Personas
  • 50. Prioritize Personas
  • 51. LeanUX Secret 2: Prioritize personas.
  • 52. Personas
  • 53. Persona
  • 54. No detailed persona exercise. This is LeanUX! No detailed persona exercise. This is LeanUX!
  • 55. LeanUX Secret 3: Sketch personas, don’t over think them.
  • 56. Scenarios & Experience Mapping
  • 57. Customer Experience Journey
  • 58. LeanUX Secret 4: Focus on the experience journey.
  • 59. Ideation & Sketching
  • 60. The Sketching Process Quantity over visual quality. The more ideas the better. Sell your concept to the group. Using prioritized user scenarios and business needs. CritiquePresentIdeate Creatively based on feedback. Refine 1 2 3 4
  • 61. LeanUX Secret 5: Debate design direction alternatives early in the process.
  • 62. •  Agreed&upon&conceptual& direc0on& •  Include&wall&with&pictures& •  Liked&that&this&would&vary& between&user’s&stated& interests&and&related&things& (think&Pandora)& •  Like&the&faces.&&Need&to& include&way&to&acknowledge& new&members& •  Need&to&emphasize&who&has& viewed&your&profile,&or&liked& your&content&
  • 63. LeanUX Secret 6: Develop conceptual model with stakeholders, not the design.
  • 64. Iteration & Design Thinking
  • 65. One week’s iterations Rapidly iterate (all of this in a week), but share/test with stakeholders, potential users,
  • 66. LeanUX Secret 7: Rapidly iterate design.
  • 67. Sketching & Prototyping
  • 68. LeanUX Secret 8: Share broadly. 
 Be attentive to internal feedback.
  • 69. Usability Testing
  • 70. 71
  • 71. 72 Why is this empty? What is a past hosted events? Why is the nav so complicated? Feels awfully beige for a fun app. Is this where I start? How do explore features and FAQ differ? Will drafts show invitations 
 or greetings or polls?
  • 72. Needed more content, less
  • 73. Rapidly iterate & test
  • 74. LeanUX Secret 9: Test continuously
  • 75. User Experience Design
  • 76. Design Matters
  • 77. LeanUX Secret 10: Take the time to produce brilliant experiences (by not trying to accomplish too much)
  • 78. Let’s Review
  • 79. LeanUX Secrets ! 1. Get the stakeholders aligned on prioritized business goals. 2. Prioritize personas. 3. Sketch personas, don’t over think them. 4. Focus on the experience journey. 5. Debate design direction alternatives early in the process. 6. Develop conceptual model with stakeholders, not the design. 7. Rapidly iterate design. 8. Share broadly. Be attentive to internal feedback. 9. Test continuously. 10. Take the time to produce brilliant experiences.
  • 80. Is he done?
  • 81. Common Questions ! 1. Does this work for a company like mine (Startup, Enterprise, etc.)? 2. What was the composition of the most successful UX teams? 3. How did the process differ between Startups and Large Enterprises? 4. How does the Design Studios work? 5. When/how did you test prototypes with users? 6. How much functional documentation (e.g,. Spec.) did the client need? 7. How does this work in an Agile development process? 8. What are the risks/benefits of a LeanUX approach vs. waterfall? 9. Can you do this on a fixed budget and timeline?
  • 82. Research Stakeholder Interviews Field Research Competitor Reviews Expert Reviews Strategy and Ideation Strategy Workshop Design Studio Rapid Prototyping Iterative Refinement UX and Design IA & Flow Interaction Design Concept Realization Visual Design & Branding Thank You! BrilliantExperience.com