Your SlideShare is downloading. ×
0
Making Lean UX + Agile Work
for Enterprise & Startups
John Whalen, Ph.D.
Principal, Strategy & User Experience
Brilliant E...
Agenda
‣ Introduce Brilliant Experience
‣ Major Development Methodologies & UX
‣ Introducing Lean UX
‣ Pairing Agile + Lea...
Introducing Brilliant Experience
Research
Stakeholder Interviews
Field Research
Competitor Reviews
Expert Reviews
Strategy and Ideation
Strategy Workshop
D...
Fast Facts
‣ Boutique user experience consultancy
‣ Founded 2011
‣ Founders 19+ years experience in the field
‣ Approximate...
Experience with Agile
Experience with Agile
Major Development
Methodologies & UX
We find that many clients:
!
- Know they’ve got a market for a product
- Have limited UX/design capabilities
- Were develo...
How do we “cross the chasm” for
User Experience

Design and Research
Great Experience,

Delivered with Agile
Insert

Magic...
Not recommended
Hard to find
Try this
To help you understand what
“this” is, let’s play: ‘Name that
Methodology’
1 2 3 4
Empathize
with the
audience you
are designing
for
Brainstorm
possible
designs
Build a
representation
of one or mor...
1 2 3 4
Empathize
with the
audience you
are designing
for
Brainstorm
possible
designs
Build a
representation
of one or mor...
Design Thinking
Buil
d
1
Measure
2
Learn
3
Buil
d
1
Measure
2
Learn
3
Lean
Startup
Lean Startup
1
23
User Stories
Design 

& Develop
Feedbac
k
1
23
User Stories
Design 

& Develop
Feedbac
k
Agile
Agile
Introducing Lean UX
Lean UX…
Lean UX…
Two key points
1. Must balance business & user
2. Iteration improves the product
A few other notes
Prototype#communicates#everything
The#fastest#way#between#you#and#your#customers
h"p://xunyangixd.files.wordpress.com/2011/...
You#don’t#need#“The#Spec”#to#keep#control
You#are#in#the#problemAsolving#business,#and#you#don’t#solve#
problems#with#desi...
Number of deaths resulting from
lack of spec document
0
Pairing Agile + Lean UX
Fundamental Steps
Ultimately stated as
hypotheses, team
works
collaboratively to
create
Assumptions,
Hypotheses,
Outcomes,...
How it Works
2-Week Sprint 2-Week Sprint 2-Week Sprint
Iteration Planning MeetingSketching & Ideation
Theme
Working UX into an Agile flow
Working UX into an Agile flow
That’s all swell John, 
but are those secrets to LeanUX for
agile?
Lean UX + Agile Secrets & 

Secret Weapon: Design Studio
Getting strategy right helps 

to properly frame all the 

subsequent rapid design work.
Strategy Session / Design Studio
Get internal focus
on what matters
and prioritize
business goals.
Prioritize your
audienc...
CEO: I know you had an
agenda, 
but let’s just sketch our ideas
anyway...
Warm Up: Elevator Pitch
For
who
______ is a
that
Unlike
UXPA
(target customer),
(customer need),
(market category)
(one ke...
Business Goals
Business Goals for: ______________
‣ Write down business goals independently
‣ Prioritize through collaborative discussion...
Business Goals & Alignment
LeanUX Secret 1:
Get the stakeholders aligned on
prioritized business goals.
Personas
Prioritize Personas
LeanUX Secret 2:
Prioritize personas.
Personas
Persona
No detailed persona exercise.
This is LeanUX!
No detailed persona exercise.
This is LeanUX!
LeanUX Secret 3:
Sketch personas, don’t over think
them.
Scenarios & Experience Mapping
Customer Experience Journey
LeanUX Secret 4:
Focus on the experience journey.
Ideation & Sketching
The Sketching Process
Quantity over
visual quality. The
more ideas the
better.
Sell your concept
to the group.
Using prior...
LeanUX Secret 5:
Debate design direction
alternatives early in the process.
•  Agreed&upon&conceptual&
direc0on&
•  Include&wall&with&pictures&
•  Liked&that&this&would&vary&
between&user’s&stated&
...
LeanUX Secret 6:
Develop conceptual model with
stakeholders, not the design.
Iteration & Design Thinking
One week’s iterations
Rapidly iterate (all of this in a week), 
but share/test with stakeholders, potential users,
LeanUX Secret 7:
Rapidly iterate design.
Sketching & Prototyping
LeanUX Secret 8:
Share broadly. 

Be attentive to internal feedback.
Usability Testing
71
72
Why is this
empty?
What is a past
hosted events?
Why is the nav so
complicated?
Feels awfully beige
for a fun app.
Is t...
Needed more content, less
Rapidly iterate & test
LeanUX Secret 9:
Test continuously
User Experience Design
Design Matters
LeanUX Secret 10:
Take the time to produce brilliant
experiences 
(by not trying to accomplish too much)
Let’s Review
LeanUX Secrets
!
1. Get the stakeholders aligned on prioritized
business goals.
2. Prioritize personas.
3. Sketch personas...
Is he done?
Common Questions
!
1. Does this work for a company like mine (Startup,
Enterprise, etc.)?
2. What was the composition of t...
Research
Stakeholder Interviews
Field Research
Competitor Reviews
Expert Reviews
Strategy and Ideation
Strategy Workshop
D...
Agile DC Meetup Presentation - Agile UX
Upcoming SlideShare
Loading in...5
×

Agile DC Meetup Presentation - Agile UX

218

Published on

Published in: Design, Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
218
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
3
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Agile DC Meetup Presentation - Agile UX"

  1. 1. Making Lean UX + Agile Work for Enterprise & Startups John Whalen, Ph.D. Principal, Strategy & User Experience Brilliant Experience jw@brilliantexperience.com
  2. 2. Agenda ‣ Introduce Brilliant Experience ‣ Major Development Methodologies & UX ‣ Introducing Lean UX ‣ Pairing Agile + Lean UX ‣ Agile + Lean UX Secrets (and Secret Weapon) ‣ Review & Questions
  3. 3. Introducing Brilliant Experience
  4. 4. Research Stakeholder Interviews Field Research Competitor Reviews Expert Reviews Strategy and Ideation Strategy Workshop Design Studio Rapid Prototyping Iterative Refinement UX and Design IA & Flow Interaction Design Concept Realization Visual Design & Branding
  5. 5. Fast Facts ‣ Boutique user experience consultancy ‣ Founded 2011 ‣ Founders 19+ years experience in the field ‣ Approximately 1/2 clients large enterprise, 1/2 funded startups ‣ Self-funded, profitable since inception ‣ Annual revenue doubling since founding
  6. 6. Experience with Agile
  7. 7. Experience with Agile
  8. 8. Major Development Methodologies & UX
  9. 9. We find that many clients: ! - Know they’ve got a market for a product - Have limited UX/design capabilities - Were developing a suboptimal experience - Need to move faster, (not slower) while introducing UX
  10. 10. How do we “cross the chasm” for User Experience
 Design and Research Great Experience,
 Delivered with Agile Insert
 Magical
 Process
 Here
  11. 11. Not recommended
  12. 12. Hard to find
  13. 13. Try this
  14. 14. To help you understand what “this” is, let’s play: ‘Name that Methodology’
  15. 15. 1 2 3 4 Empathize with the audience you are designing for Brainstorm possible designs Build a representation of one or more of your ideas PrototypeIdeateResearch Test your ideas for feedback Test
  16. 16. 1 2 3 4 Empathize with the audience you are designing for Brainstorm possible designs Build a representation of one or more of your ideas PrototypeIdeateResearch Test your ideas for feedback Test Design Thinking
  17. 17. Design Thinking
  18. 18. Buil d 1 Measure 2 Learn 3
  19. 19. Buil d 1 Measure 2 Learn 3 Lean Startup
  20. 20. Lean Startup
  21. 21. 1 23 User Stories Design 
 & Develop Feedbac k
  22. 22. 1 23 User Stories Design 
 & Develop Feedbac k Agile
  23. 23. Agile
  24. 24. Introducing Lean UX
  25. 25. Lean UX…
  26. 26. Lean UX…
  27. 27. Two key points
  28. 28. 1. Must balance business & user
  29. 29. 2. Iteration improves the product
  30. 30. A few other notes
  31. 31. Prototype#communicates#everything The#fastest#way#between#you#and#your#customers h"p://xunyangixd.files.wordpress.com/2011/04/just:the:ux:process:large.jpgSource:?ArAcle?from?Jeff?Gothelf,?Mar?07,?2011,?Lean?UX:?GeXng?Out?Of?The?Deliverables?Business
  32. 32. You#don’t#need#“The#Spec”#to#keep#control You#are#in#the#problemAsolving#business,#and#you#don’t#solve# problems#with#design#documentation. h"p://www.arcelormi"al.com/distribuAonsoluAons/repo/angelique/Corporate_picture_Document_Control_MR_RF.JPG Source:?ArAcle?from?Jeff?Gothelf,?Mar?07,?2011,? Lean?UX:?GeXng?Out?Of?The?Deliverables?Business
  33. 33. Number of deaths resulting from lack of spec document 0
  34. 34. Pairing Agile + Lean UX
  35. 35. Fundamental Steps Ultimately stated as hypotheses, team works collaboratively to create Assumptions, Hypotheses, Outcomes, Personas, and Features. Declare Assumptions use rgr oup Prioritized hypotheses, personas, and features are used by the collaborative team to create the smallest thing possible to test the hypotheses. Create an MVP mo nito r The sooner you can find which features are worth investing in, the sooner you can focus your limited resources on the best solutions to your business problems. Run an Experiment ligh tbul b Test weekly, either out in the real world with consumers or in your lab. Feedback & Research USE RS
  36. 36. How it Works 2-Week Sprint 2-Week Sprint 2-Week Sprint Iteration Planning MeetingSketching & Ideation Theme
  37. 37. Working UX into an Agile flow
  38. 38. Working UX into an Agile flow
  39. 39. That’s all swell John, but are those secrets to LeanUX for agile?
  40. 40. Lean UX + Agile Secrets & 
 Secret Weapon: Design Studio
  41. 41. Getting strategy right helps 
 to properly frame all the 
 subsequent rapid design work.
  42. 42. Strategy Session / Design Studio Get internal focus on what matters and prioritize business goals. Prioritize your audiences, define them and the scenarios in which they would use your product. Brainstorm ways to satisfy 1 & 2. IdeationAudience Needs Business Needs Flesh out best ideas. Get stakeholders on board with conceptual model. Sketching 1 2 3 4
  43. 43. CEO: I know you had an agenda, but let’s just sketch our ideas anyway...
  44. 44. Warm Up: Elevator Pitch For who ______ is a that Unlike UXPA (target customer), (customer need), (market category) (one key benefit). (competition), (unique differentiator). idea need benefit
  45. 45. Business Goals
  46. 46. Business Goals for: ______________ ‣ Write down business goals independently ‣ Prioritize through collaborative discussion ‣ Examples: - Make us all rich! Ka ching! - Totally wow users! - Create (opportunity) that provides great value to customers. - Drive (user behavior) by (strategic design goal). text text text
  47. 47. Business Goals & Alignment
  48. 48. LeanUX Secret 1: Get the stakeholders aligned on prioritized business goals.
  49. 49. Personas
  50. 50. Prioritize Personas
  51. 51. LeanUX Secret 2: Prioritize personas.
  52. 52. Personas
  53. 53. Persona
  54. 54. No detailed persona exercise. This is LeanUX! No detailed persona exercise. This is LeanUX!
  55. 55. LeanUX Secret 3: Sketch personas, don’t over think them.
  56. 56. Scenarios & Experience Mapping
  57. 57. Customer Experience Journey
  58. 58. LeanUX Secret 4: Focus on the experience journey.
  59. 59. Ideation & Sketching
  60. 60. The Sketching Process Quantity over visual quality. The more ideas the better. Sell your concept to the group. Using prioritized user scenarios and business needs. CritiquePresentIdeate Creatively based on feedback. Refine 1 2 3 4
  61. 61. LeanUX Secret 5: Debate design direction alternatives early in the process.
  62. 62. •  Agreed&upon&conceptual& direc0on& •  Include&wall&with&pictures& •  Liked&that&this&would&vary& between&user’s&stated& interests&and&related&things& (think&Pandora)& •  Like&the&faces.&&Need&to& include&way&to&acknowledge& new&members& •  Need&to&emphasize&who&has& viewed&your&profile,&or&liked& your&content&
  63. 63. LeanUX Secret 6: Develop conceptual model with stakeholders, not the design.
  64. 64. Iteration & Design Thinking
  65. 65. One week’s iterations Rapidly iterate (all of this in a week), but share/test with stakeholders, potential users,
  66. 66. LeanUX Secret 7: Rapidly iterate design.
  67. 67. Sketching & Prototyping
  68. 68. LeanUX Secret 8: Share broadly. 
 Be attentive to internal feedback.
  69. 69. Usability Testing
  70. 70. 71
  71. 71. 72 Why is this empty? What is a past hosted events? Why is the nav so complicated? Feels awfully beige for a fun app. Is this where I start? How do explore features and FAQ differ? Will drafts show invitations 
 or greetings or polls?
  72. 72. Needed more content, less
  73. 73. Rapidly iterate & test
  74. 74. LeanUX Secret 9: Test continuously
  75. 75. User Experience Design
  76. 76. Design Matters
  77. 77. LeanUX Secret 10: Take the time to produce brilliant experiences (by not trying to accomplish too much)
  78. 78. Let’s Review
  79. 79. LeanUX Secrets ! 1. Get the stakeholders aligned on prioritized business goals. 2. Prioritize personas. 3. Sketch personas, don’t over think them. 4. Focus on the experience journey. 5. Debate design direction alternatives early in the process. 6. Develop conceptual model with stakeholders, not the design. 7. Rapidly iterate design. 8. Share broadly. Be attentive to internal feedback. 9. Test continuously. 10. Take the time to produce brilliant experiences.
  80. 80. Is he done?
  81. 81. Common Questions ! 1. Does this work for a company like mine (Startup, Enterprise, etc.)? 2. What was the composition of the most successful UX teams? 3. How did the process differ between Startups and Large Enterprises? 4. How does the Design Studios work? 5. When/how did you test prototypes with users? 6. How much functional documentation (e.g,. Spec.) did the client need? 7. How does this work in an Agile development process? 8. What are the risks/benefits of a LeanUX approach vs. waterfall? 9. Can you do this on a fixed budget and timeline?
  82. 82. Research Stakeholder Interviews Field Research Competitor Reviews Expert Reviews Strategy and Ideation Strategy Workshop Design Studio Rapid Prototyping Iterative Refinement UX and Design IA & Flow Interaction Design Concept Realization Visual Design & Branding Thank You! BrilliantExperience.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×