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Keynote slides brigit law  düsseldorf 14 july 2011
 

Keynote slides brigit law düsseldorf 14 july 2011

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    Keynote slides brigit law  düsseldorf 14 july 2011 Keynote slides brigit law düsseldorf 14 july 2011 Presentation Transcript

    • Social Media: Sense or Nonsense? Keynote by Brigit Law CEO Storytellers World Wide
      • “ A book is never finished as long as your friends are in it.”
      • Roald Dahl in ’The Pelican, giraffe and I’
    • Business Through Social Media
      • Insight One: It’s about Inclusiveness
      • Insight Two: It demands a positive attitude to Willpower, Democracy and Innovation
      • Insight Three: It means 100% Openness & Good Behaviour
      • Insight Four: It starts with adopting Design Thinking
      • Insight Five: It means control through Creative Leadership and a Good Interface.
    • Markets Compared
      • Global
      • Google.com
      • Facebook
      • YouTube
      • Yahoo!
      • Blogger.com
      • Baidu.com
      • Wikipedia
      • Windows Life
      • Twitter
      • QQ.com
      • MSN
      • Yahoo! Japan
      • LinkedIn
      • Google India
      • 淘宝网
      • 新浪新闻中心
      • Amazon.com b
      • WordPress.com
      • Goolgle.de
      • Germany
      • Google.de
      • Facebook
      • Google.com
      • YouTube
      • Ebay
      • Wikipedia
      • Amazon.de
      • Spiegel Online
      • Yahoo!
      • Bild.de
      • XING
      • WordPress
      • 46. LinkedIn
      • Netherlands
      • Google.nl
      • Google.com
      • Facebook
      • YouTube
      • Windows Life
      • LinkedIn
      • Wikipedia
      • Twitter
      • Nu.nl
      • Hyves.nl
      • 21. WordPress
      http://www.alexa.com/topsites Facebook is most popular network B2B: LinkedIn 70 mln members Xing closest competitor
    • Keeping Track
    • Case Study: #AskObama Explaining deficit plan in 140 characters Social Organisation pays off Obama: more than a Social Brand
    • Case Study: Kraft Foods Marketing for younger, digitally-engaged consumers Interactivity Through Polarisation
    • Case Study: We Tap Water A Clear Call for Action Clear Call for Action leads to 10 x more fans
    • Case Study: NMV Multiple FB pages: ‘ Corporate’ and ‘Social’ ’ Values’ fanpage more popular
    • Case Study: Storytellers World Wide Starting New Business in SME sector Building Resilience
    • Storytelling, Leadership & Resilience: Sense or Nonsense?
      • “ To be or not to be, that is the question.”
      • William Shakespeare