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Media in Motion 2010

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Browse our Media Kit and discover your possibilities.

Browse our Media Kit and discover your possibilities.


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  • 1. Media In Motion
  • 2. The Concept: Media in Motion was established in 2007, and designed to offer clients a powerful “out of the box” advertising medium in a clutter free environment while reaching an influential audience. Active health club members are characterized as being lifestyle ambassadors and purchase influencers. With Mountainside’s 40,000 members and 13,200 through our doors daily this means a unique branding opportunity for your business with prime targeting.
  • 3. Active Health Club Members: Active Health Club Members are…. • Early adopters of new technology • Highly health conscious in food, beverage and personal care consumption • Green Advocates • “Buyers of the Best” – Buy far more based on quality vs. price • Extremely brand loyal; when they find a product or service they like they stick with it and tell many others (Mountainside’s average length of stay is 22 months). *Data Derived from AMPG Omnibus surveys, 2009
  • 4. MSF a Socialization Hub:
  • 5. Mountainside Facts: • Established in 1991 • 8 Clubs across AZ – Gilbert, Mesa, Chandler, E. Scottsdale, N.W Scottsdale, Surprise, N. Phoenix and Peoria. • 3 Clubs Denver Metro, CO – Westminster, Lone Tree and Arvada. • 40,000 active members and growing across 11 clubs (adding over 500 new members each month). • Our members are generally between the ages of 30-54, often with children and tend to be upper-to-middle-income households. • The median income of Mountainside Fitness Primary Core Members is $84,822. • 93% are home owners and 58% are married. *Data is derived from Buxton Company in September 2008.
  • 6. Mountainside Locations: AZ Locations: - Gilbert - Ocotillo - Mesa - Scottsdale - Scottsdale/Platinum - N. Phoenix - Surprise - Peoria CO Locations: - Arvada - Lone Tree - Westminster
  • 7. Media In Motion Products:
  • 8. Digital Television Signage: Mountainside Fitness is partnering with Benson Systems to offer a unique digital signage opportunity on the 115 televisions in each Mountainside Fitness facility. This opportunity is unique because your message is delivered on EVERY channel on EVERY TV inside Mountainside Fitness at one time! No one else in the fitness industry can offer this technology.
  • 9. Digital Television Signage: Two types of placement are available: – crawl/ticker along the bottom is sold in 10 second increments - static image on the right hand side of the screen is sold in 20 second increments
  • 10. M Magazine: M Fitness Magazine is a quarterly publication that has grown significantly in circulation since its inception in 2007. This flourishing publication has highlighted many prominent members of the Arizona community and provides our members with information that is important to their health and well being. Our magazine has extensive distribution to all Mountainside Fitness locations, giving you access to over 40,000 members. We also distribute to select professional sport venues and all 19 Sun Devil Auto locations.
  • 11. Banners & Panels: Banners and Panels are available in a variety of areas in the clubs including - Locker Rooms - Strength Training Area - M Café - Cardio Area - Childcare Banners are 3 x 5 and panels are available in 16 x 20 or 24 x 36
  • 12. On-Site Events: On-Site Events are available to complement any current campaign or can be sold on their own as a way to interact directly with our members and share your product. With 13,200 members through our doors each day, you can influence their buying power directly! 61% of health club members shop after working out... - 55% go to the Supermarket/Drug Store - 28% go to a Health Food Store - 27% go to a Wholesale Club *Data is derived from Suburban Associates health club exit survey research
  • 13. Email Blasts: Email blasts are sent to our members twice a month for internal announcements and allow an opportunity for partners to reach 30,000 recipients in an instant. Each blasts will always include a link directly to your website. All email blasts include a coupon for products or services within the club, which our members look forward to and also increases readership.
  • 14. Overhead Radio: Brand your product with hourly announcements on Mountainside’s overhead PA - Muzak system. This is a great way to direct members to other areas of the club where they can learn more about your brand or even to your website!
  • 15. Sponsorships: Sponsorship opportunities are available in multiple areas of the club including the basketball court, the cycle studio, group fitness and the mind & body studio. Mountainside also offers “out of the box” branding opportunities in areas such as on our yoga mats, pillar wraps and shower mats.
  • 16. Sponsorships:
  • 17. Sponsorships:
  • 18. Corporate Memberships: Mountainside offers custom designed corporate partnership packages for team building and to promote a healthier workplace. All packages are designed around the needs an wants of your employees!
  • 19. Website Partnership: All Mountainside partners are featured on www.mountainsidefitness.com under the partners page. Which also includes a link to your webpage or a splash page where you can offer Mountainside Members exclusive discounts and track the buying power of our members.