Social Media Bootcamp for Exporters

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Social Media Bootcamp for Exporters

  1. 1. Social Media BootcampONLINE TACTICS TO STRETCH YOURMARKETING BUDGET AND REACH@brightwhite | jeff@kulapartners.com cc 2011 | Creative Commons Attribution Sharealike
  2. 2. FRAMING THE DAY photo by flickr user Kassel
  3. 3. SOCIAL MEDIA AND INTERNET MARKETING1. Social Media 1012. Owned Media3. Break4. Mobile5. Social Media Monitoring6. Sparking Conversations7. Q+A/Live Site Review
  4. 4. WHAT CAN YOU USE SOCIAL MEDIA FOR?• Promotion of thought leadership• Lead generation• Marketing and promotion• Public relations• Corporate communications• Crisis management• Customer support• Buzz generation• Community management
  5. 5. IT’S BIGGER THANYOU THINK photo by flickr user Yndra
  6. 6. 800 Million users on Facebook That’s nearly 1/7th of the world https://www.facebook.com/press/info.php?statistics
  7. 7. 350 million people use Facebook on a mobile device https://www.facebook.com/press/info.php?statistics
  8. 8. 30,000,000 mobile phones in Canada by 2014 Nielsen Online, 2009
  9. 9. 230 Million Tweets sent per day http://www.huffingtonpost.com/2011/09/08/twitter-stats_n_954121.html
  10. 10. RSS photo by flickr user Friendbrook Meadows
  11. 11. REALLY SIMPLE SYNDICATION
  12. 12. EVERY BLOG HAS ONE
  13. 13. EVERY YOUTUBE VIDEO
  14. 14. EVERY PODCAST
  15. 15. EVEN FACEBOOK, ALTHOUGH THAT’S CHANGING
  16. 16. TWITTER photo by flickr user Friendbrook Meadows
  17. 17. TWITTER
  18. 18. TWITTER
  19. 19. TWITTER
  20. 20. TWITTER
  21. 21. TWITTER
  22. 22. TWITTER
  23. 23. FACEBOOK photo by flickr user avz photography
  24. 24. FACEBOOK
  25. 25. FACEBOOK
  26. 26. FACEBOOK
  27. 27. FACEBOOK
  28. 28. LINKED IN photo by flickr user Kassel
  29. 29. LINKED IN
  30. 30. LINKED IN
  31. 31. LINKED IN
  32. 32. LINKED IN
  33. 33. YOUTUBE photo by flickr user Kassel
  34. 34. YOUTUBE
  35. 35. EVERY BLOG HAS ONE
  36. 36. YOUTUBE
  37. 37. YOUTUBE
  38. 38. PHOTO SHARING photo by flickr user Kassel
  39. 39. FLICKR
  40. 40. INSTAGRAM
  41. 41. INSTAGRAM
  42. 42. INSTAGRAM
  43. 43. BLOGGING photo by flickr user Kassel
  44. 44. BLOGGING
  45. 45. BLOGGING
  46. 46. BLOGGING
  47. 47. BLOGGING
  48. 48. OWNED MEDIA MATTERS photo by flickr user Kassel
  49. 49. BUILD A HOME photo by flickr user Joseph Kubik
  50. 50. TABLE STAKES
  51. 51. START WITH A BLOG POST
  52. 52. START WITH A BLOG POST
  53. 53. START WITH A BLOG POST
  54. 54. START WITH A BLOG POST
  55. 55. START WITH A BLOG POST
  56. 56. START WITH A BLOG POST
  57. 57. START WITH A BLOG POST
  58. 58. MOBILE photo by flickr user Kassel
  59. 59. 76% of the population of planet earth owns a mobile phone. That’s nearly 5.2 billion people. http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats#subscribers
  60. 60. PROS OF NATIVE APPS
  61. 61. PROS OF STICKING WITH WHAT YOU HAVE
  62. 62. RESPONSIVE DESIGN EXAMPLES
  63. 63. RESPONSIVE DESIGN EXAMPLES
  64. 64. RESPONSIVE DESIGN EXAMPLES
  65. 65. RESPONSIVE DESIGN EXAMPLES
  66. 66. MONITORING photo by flickr user Kassel
  67. 67. GOOGLE YOURSELF
  68. 68. GOOGLE YOURSELF
  69. 69. GOOGLE YOURSELF
  70. 70. GOOGLE YOURSELF
  71. 71. PROFESSIONAL MONITORING
  72. 72. PROFESSIONAL MONITORING
  73. 73. ANALYZE
  74. 74. WHAT DOES IT MEAN?
  75. 75. WHAT DOES IT MEAN?
  76. 76. SPARK photo by flickr user tillwe
  77. 77. PRESENCE
  78. 78. PRESENCE
  79. 79. PRESENCE
  80. 80. THOUGHT LEADERSHIP
  81. 81. THOUGHT LEADERSHIP
  82. 82. THOUGHT LEADERSHIP
  83. 83. THOUGHT LEADERSHIP
  84. 84. THOUGHT LEADERSHIP
  85. 85. THOUGHT LEADERSHIP
  86. 86. THOUGHT LEADERSHIP
  87. 87. THOUGHT LEADERSHIP
  88. 88. THOUGHT LEADERSHIP
  89. 89. SALES FOCUSED
  90. 90. SERVICE-BASED
  91. 91. SERVICE-BASED
  92. 92. SERVICE-BASED
  93. 93. LIFESTREAMING
  94. 94. LIFESTREAMING
  95. 95. Thank you.@brightwhite | jeff@kulapartners.com | http://slideshare.com/brightwhite

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