1. Your website is your home base and the only placeon the web that you control completely. Use it.2. Optimize for mobile. Put hours, location, contactinfo & HTML menu prominently on your site.3. Claim your Google Local listing and includeimportant keywords on your site to be found.4. Engage with your fans and dissenters via Twitter,Facebook, Instagram, Yelp, etc. Be real.5. Email marketing is a very powerful tool. Exploit it.