je@brightwhite.ca
@brightwhite on twitter
902.832.0244
web design, development +
social media marketing
nsdcc | 02 21 2009
Saturday, February 21, 2009

How are you using the internet now?
★
★ Blogging, RSS + Comments
★ Facebook/Friendfeed + Other Social Media
Sites
★ Twitter and my love aair with 140
characters
★ Video, Audio, Photography + Podcasting
★ Ecommerce, Payment Gateways and selling
your work
★ Email Marketing
★ Search Engine Optimization or SEO
★ Tracking and Analytics
★ Design, Development, Writing + Hosting
★ The Money Factor
★ Site Reviews + Open Questions
introduction + outline
Saturday, February 21, 2009

Email?
★
★ Surfing?
★ Video Watching?
★ Facebook?
★ Selling?
★ eBay?
★ What else?
★ Mobile Access?
how are you using the internet
now?
Saturday, February 21, 2009

1999: The Cluetrain Manifesto is published
“A powerful global
conversation has begun.
Through the Internet,
people are discovering and
inventing new ways to share
relevant knowledge with
blinding speed. As a direct
result, markets are getting
smarter—and getting
smarter faster than most
companies.”
blogging
Saturday, February 21, 2009

www.brightwhite.ca/blog
blogging
Saturday, February 21, 2009

www.wordpress.com
www.typepad.com
www.blogger.com
www.tumblr.com
www.drupal.com
blogging software
Saturday, February 21, 2009

comments
Saturday, February 21, 2009

www.google.com/reader/view
what the hell is rss?
Saturday, February 21, 2009

facebook, myspace, friendfeed
+ more
Saturday, February 21, 2009

twitter
Saturday, February 21, 2009

search twitter
Saturday, February 21, 2009

managing twitter
Saturday, February 21, 2009

video, photography +
podcasting
Saturday, February 21, 2009

True Ecommerce is hard and
★
expensive
★ Alternatives exist
ecommerce, payment gateways
and selling your work
Saturday, February 21, 2009

paypal + gateways
Saturday, February 21, 2009

The best bang for your buck.
★
★ For every dollar spent, the return is
around $50
email marketing
Saturday, February 21, 2009

there are two main kinds of seo:
★
★ on-page or organic
★ and pay per click
search engine optimization
(seo)
Saturday, February 21, 2009

organic seo
Saturday, February 21, 2009

pay per click seo
Saturday, February 21, 2009

tracking + analytics
Saturday, February 21, 2009

design, development, writing +
hosting
Saturday, February 21, 2009

so, with regards to money:
★
★ can I make money online?
★ and how much is this gonna cost
me?
the money factor
Saturday, February 21, 2009

je@brightwhite.ca
@brightwhite on twitter
902.832.0244
site reviews +
open question session
Saturday, February 21, 2009