The Ultimate
Inbound Marketing
Toolkit
SEO
Conduct detailed keyword research &
identify competition for your keywords.
Keyword Research Tool

Paid
USP
Wordtracker
Google Adwords Keyword
Free
Keyword Research and Discovery Tool
Conduct detailed keyword research from
hundreds of keyword...
Bing Keyword Research Tool
Keyword Research and Discovery Tool
Conduct keyword research for sites you
submit to Bing.
Free...
Free
Keyword Suggestion Tool
Übersuggest takes your main keyword,
adds a letter or a digit in front of it, &
extracts hund...
Majestic SEO
Backlink Checker and Site Explorer
In-depth site ranking & backlink information.
Perfect for SEO monitoring &...
SpyFu
Paid
Competitor Keyword Research & SEO
Reporting Tool
Get unmatched insights on your
competitors’ keyword data & gen...
HitTail
Paid
Keyword Suggestion Tool
A simple tool that makes suggestions
based on the search terms that are already
bring...
Open Site Explorer
Free
Backlink Analysis Tool
Provides detailed data about your or your
competitors’ backlinks & then eva...
PageRank Status
Free
SEO Chrome Extension 
Provides instant access to Google
PageRank & Alexa Rank of any web page.
USP
Google Webmaster Tools
Free
Google’s SEO Tool for Webmasters
Get data, tools and diagnostics for a
healthy, Google-friendl...
SEO Tools for Excel
Free
SEO Excel Add-on
Adds popular SEO functions like
LinkCount & CheckBackLink to Excel.
You can even...
Analytics
Paid
Web Analytics and Reporting Tool
An accurate, free tool to measure site
visitors, conversions & so much more.
USP
Goo...
Paid
Website Clicks Analyzer Tool
Visual heatmaps and scrollmaps to show
where your visitors click & navigate.
USP
Crazy E...
Compete
Paid
Site Traffic Data Estimator

View traffic data for over 1 million sites
worldwide.
USP
ClickTale
Freemium
Heatmaps, Usability and Web Analytics Tool
Analyze everything from visitor
recordings, mouse move heatm...
Localytics
Freemium
Analytics Tool for Mobile & Web Apps
Complete real-time analysis for mobile &
web apps.
USP
KISSmetrics
Paid
Customer Intelligence and Web Analytics Tool

Track where visitors come from, what
they do & who purchase...
RJMetrics
Paid
Ecommerce Analytics Tool
Measure high-value business metrics like
Churn Rate, CLV, Cohort Analysis, Repeat
...
Paid
Real Time Website Interaction Data Tool

Analyse in real-time where your visitors
are from, what they’re doing & how
...
Paid
Business Metrics Dashboard
USP
Track everything from uptime to traffic to
conversions & other key business KPIs in
on...
Freemium
Complete Web and Mobile Analytics Suite
USP
Mixpanel’s refreshing interface combined
with a focus on tracking act...
Content
Marketing
Editorial Calendar (WP Plugin)
Free
Editorial Calendar plugin for Wordpress
USP
Schedule & assign your Wordpress posts
eas...
Brightpod
Freemium
Editorial Calendar & Task Management Tool
USP
Powerful editorial calendar built within a
task managemen...
Piktochart
Free
Infographic Creation Tool
USP
Create beautiful infographics & data
visualizations in an easy-to-use WSIWYG...
Scribe
Paid
Content Marketing Tool
USP
Conduct keyword research, optimize your
content for SEO, improve internal linking
&...
Headline Analyzer
Free
Headline Analysis Tool
USP
Create effective, emphatic headlines for
your blog posts or presentation...
Inbound.org
Free
Content Discovery and Discussion Forum
USP
Discover the best marketing content from
the greatest marketer...
Headline Split Tester
(WP Plugin)
Free
A/B testing tool for Wordpress
USP
 Lets you test & analyze alternate
headlines for...
Google Drive
Free
Document Collaboration & Cloud Storage Tool
USP
Create & collaborate on documents,
spreadsheets & presen...
Yoast (WP Plugin)
Free
SEO plugin for Wordpress

USP
 The most comprehensive SEO plugin for
Wordpress.
Skyword
Paid
Content Marketing Suite
USP
Recruit from among 20000 writers,
plan promote & measure your content.
Email
Marketing
Mailchimp
Freemium
Complete Email Marketing Tool
USP
End-to-end email marketing. Create &
send beautiful newsletters, mana...
Litmus Subject Line Checker
Free
Visual Subject Line Checker
USP
 Instantly check how your subject line will
look in vario...
Campaign Monitor
Template Builder
Free
Email Newsletter Template Builder


USP
Create sensational newsletter templates
wit...
Email Subject Line
Spam Checker
Free
Email Subject Line SPAM Checker
USP
Instantly check your email subject lines’
SPAM sc...
Newsletter Spam Test
Free
Email Newsletter Spam Analyzer
USP
 Analyze the ‘Spammyness’ of your email
newsletters with a si...
Email Blacklist Check
Free
Email Server Blacklist Checking Tool
USP
Check to make sure your email server
hasn’t been black...
Social
Media
Followerwonk
Freemium
Twitter Followers Search & Analysis Tool
Search for influencers, sort Twitter
followers & analyze th...
Tweriod
Freemium
Tool to find the best times to Tweet
USP
Tweriod analyses your networks activity
& determines the best ti...
Buffer
Freemium
Social Media Scheduling Tool
USP
Share your content at pre-selected
preferred times throughout the day.
Hootsuite
Freemium
Social Media Dashboard
USP
Plan, share, monitor & analyze multiple
accounts with this comprehensive soc...
Mention
Freemium
Media Monitoring Tool
USP
Monitor brand mentions on social
networks, news sites, forums, blogs or
any web...
Source Metrics
Freemium
Social Media Tool for Ecommerce Companies
USP
Helps ecommerce vendors run social
media campaigns, ...
Topsy
Freemium
Search and Analytics Tool for the Social Web
USP
Unmatched tool for influencer
identification, custom repor...
Tweetdeck
Free
Social Media Monitoring and Scheduling Tool
USP
Ideal tool for monitoring multiple social
media accounts, c...
Simply Measured
Paid
Social Media Analytics and Reporting Tool
USP
Accurate tool to monitor social media
results. Covers a...
Blogger
Outreach
MyBlogGuest
Free
USP
Highly engaged community to helps
businesses find guest bloggers & help
writers find relevant blogs.
...
BlogDash
Freemium
Blogger Outreach Tool
USP
Find the right bloggers to review your
product. It even offers a turnkey solut...
Blog Friendly PR
Blogger Outreach Community
USP
 Hire bloggers & target the right bloggers
for relevant campaigns.
Free
For more marketing resources, tips and news, visit
The Brightpod Blog
Thanks for Reading!
Image Attributions
Toolbox designed by Dolly Vu from The Noun Project
Search designed by Azis from The Noun Project
Money ...
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The Ultimate Inbound Marketing Toolkit

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The Ultimate Inbound Marketing Toolkit - SEO, Analytics, Content Marketing, Email Marketing, Social Media and Blogger Outreach tools.

Brightpod is a project management software for marketing teams. Signup for free at www.brightpod.com

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The Ultimate Inbound Marketing Toolkit

  1. The Ultimate Inbound Marketing Toolkit
  2. SEO
  3. Conduct detailed keyword research & identify competition for your keywords. Keyword Research Tool Paid USP Wordtracker
  4. Google Adwords Keyword Free Keyword Research and Discovery Tool Conduct detailed keyword research from hundreds of keyword suggestions. USP
  5. Bing Keyword Research Tool Keyword Research and Discovery Tool Conduct keyword research for sites you submit to Bing. Free USP
  6. Free Keyword Suggestion Tool Übersuggest takes your main keyword, adds a letter or a digit in front of it, & extracts hundreds of suggestions for it. USP Übersuggest
  7. Majestic SEO Backlink Checker and Site Explorer In-depth site ranking & backlink information. Perfect for SEO monitoring & competitor research. Freemium USP
  8. SpyFu Paid Competitor Keyword Research & SEO Reporting Tool Get unmatched insights on your competitors’ keyword data & generate outstanding reports for clients. USP
  9. HitTail Paid Keyword Suggestion Tool A simple tool that makes suggestions based on the search terms that are already bringing people to your site. USP
  10. Open Site Explorer Free Backlink Analysis Tool Provides detailed data about your or your competitors’ backlinks & then evaluates the algorithmic weight of those pages & domains. USP
  11. PageRank Status Free SEO Chrome Extension Provides instant access to Google PageRank & Alexa Rank of any web page. USP
  12. Google Webmaster Tools Free Google’s SEO Tool for Webmasters Get data, tools and diagnostics for a healthy, Google-friendly site from the search giant themselves! USP
  13. SEO Tools for Excel Free SEO Excel Add-on Adds popular SEO functions like LinkCount & CheckBackLink to Excel. You can even link your Majestic SEO or SEOlytics account. USP
  14. Analytics
  15. Paid Web Analytics and Reporting Tool An accurate, free tool to measure site visitors, conversions & so much more. USP Google Analytics
  16. Paid Website Clicks Analyzer Tool Visual heatmaps and scrollmaps to show where your visitors click & navigate. USP Crazy Egg
  17. Compete Paid Site Traffic Data Estimator View traffic data for over 1 million sites worldwide. USP
  18. ClickTale Freemium Heatmaps, Usability and Web Analytics Tool Analyze everything from visitor recordings, mouse move heatmaps & click heatmaps to conversion funnels & more. USP
  19. Localytics Freemium Analytics Tool for Mobile & Web Apps Complete real-time analysis for mobile & web apps. USP
  20. KISSmetrics Paid Customer Intelligence and Web Analytics Tool Track where visitors come from, what they do & who purchases. Complete customer intelligence & website analytics in one tool. USP
  21. RJMetrics Paid Ecommerce Analytics Tool Measure high-value business metrics like Churn Rate, CLV, Cohort Analysis, Repeat Purchase Rate & so much more. USP
  22. Paid Real Time Website Interaction Data Tool Analyse in real-time where your visitors are from, what they’re doing & how engaged they are. USP Chartbeat
  23. Paid Business Metrics Dashboard USP Track everything from uptime to traffic to conversions & other key business KPIs in one beautiful dashboard. Geckoboard
  24. Freemium Complete Web and Mobile Analytics Suite USP Mixpanel’s refreshing interface combined with a focus on tracking actions & not views makes it a forerunner in the analytics space. Mixpanel
  25. Content Marketing
  26. Editorial Calendar (WP Plugin) Free Editorial Calendar plugin for Wordpress USP Schedule & assign your Wordpress posts easily from the WP admin panel.
  27. Brightpod Freemium Editorial Calendar & Task Management Tool USP Powerful editorial calendar built within a task management app. Now plan all your marketing campaigns in one place.
  28. Piktochart Free Infographic Creation Tool USP Create beautiful infographics & data visualizations in an easy-to-use WSIWYG editor.
  29. Scribe Paid Content Marketing Tool USP Conduct keyword research, optimize your content for SEO, improve internal linking & connect with influencers.
  30. Headline Analyzer Free Headline Analysis Tool USP Create effective, emphatic headlines for your blog posts or presentations in a jiffy!
  31. Inbound.org Free Content Discovery and Discussion Forum USP Discover the best marketing content from the greatest marketers. All your inspiration in one place.
  32. Headline Split Tester (WP Plugin) Free A/B testing tool for Wordpress USP Lets you test & analyze alternate headlines for each wordpress post.
  33. Google Drive Free Document Collaboration & Cloud Storage Tool USP Create & collaborate on documents, spreadsheets & presentations all in one place.
  34. Yoast (WP Plugin) Free SEO plugin for Wordpress USP The most comprehensive SEO plugin for Wordpress.
  35. Skyword Paid Content Marketing Suite USP Recruit from among 20000 writers, plan promote & measure your content.
  36. Email Marketing
  37. Mailchimp Freemium Complete Email Marketing Tool USP End-to-end email marketing. Create & send beautiful newsletters, manage subscriptions & more.
  38. Litmus Subject Line Checker Free Visual Subject Line Checker USP Instantly check how your subject line will look in various email clients.
  39. Campaign Monitor Template Builder Free Email Newsletter Template Builder USP Create sensational newsletter templates with Campaign Monitor’s dead-simple WSIWYG editor.
  40. Email Subject Line Spam Checker Free Email Subject Line SPAM Checker USP Instantly check your email subject lines’ SPAM score. Remember, over 35% of SPAM is detected from an email's subject line.
  41. Newsletter Spam Test Free Email Newsletter Spam Analyzer USP Analyze the ‘Spammyness’ of your email newsletters with a single click.
  42. Email Blacklist Check Free Email Server Blacklist Checking Tool USP Check to make sure your email server hasn’t been blacklisted.
  43. Social Media
  44. Followerwonk Freemium Twitter Followers Search & Analysis Tool Search for influencers, sort Twitter followers & analyze the impact of your campaigns on your network. USP
  45. Tweriod Freemium Tool to find the best times to Tweet USP Tweriod analyses your networks activity & determines the best times for you to tweet.
  46. Buffer Freemium Social Media Scheduling Tool USP Share your content at pre-selected preferred times throughout the day.
  47. Hootsuite Freemium Social Media Dashboard USP Plan, share, monitor & analyze multiple accounts with this comprehensive social media marketing suite.
  48. Mention Freemium Media Monitoring Tool USP Monitor brand mentions on social networks, news sites, forums, blogs or any web page
  49. Source Metrics Freemium Social Media Tool for Ecommerce Companies USP Helps ecommerce vendors run social media campaigns, generate leads & track direct ROI from social media.
  50. Topsy Freemium Search and Analytics Tool for the Social Web USP Unmatched tool for influencer identification, custom reports & social media monitoring.
  51. Tweetdeck Free Social Media Monitoring and Scheduling Tool USP Ideal tool for monitoring multiple social media accounts, competitors & searches.
  52. Simply Measured Paid Social Media Analytics and Reporting Tool USP Accurate tool to monitor social media results. Covers all major social networks from Twitter & Facebook to Instagram & Vine.
  53. Blogger Outreach
  54. MyBlogGuest Free USP Highly engaged community to helps businesses find guest bloggers & help writers find relevant blogs. Guest Blogging Community
  55. BlogDash Freemium Blogger Outreach Tool USP Find the right bloggers to review your product. It even offers a turnkey solution for businesses with an outreach expert.
  56. Blog Friendly PR Blogger Outreach Community USP Hire bloggers & target the right bloggers for relevant campaigns. Free
  57. For more marketing resources, tips and news, visit The Brightpod Blog Thanks for Reading!
  58. Image Attributions Toolbox designed by Dolly Vu from The Noun Project Search designed by Azis from The Noun Project Money designed by Luis Prado from The Noun Project Evaluate designed by Scott Lewis from The Noun Project Content designed by Cengiz SARI from The Noun Project Email designed by iconoci from The Noun Project Social Media designed by Joris Hoogendoorn from The Noun Project
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