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Originally presented at http://www.brightonseo.com Google can spot the difference between sites using tired, old tricks to simulate relevance and brands which are genuinely relevant to searchers.
Successful, relevant brands need to understand how travellers and shoppers navigate the web to research, shortlist, compare and make purchases. And what influences them as they make those journeys. Propellernet calls it Authentic Search™ and it delivers genuine brand authority and superb results.